Philips One By Sonicare Review

Philips One Miami Toothbrush

Our Verdict

The Philips One by Sonicare is a strong performing compact electric toothbrush.

The handle is slim, grippy, stylish, and available in a number of colors.  

Practical and stylish are words that can be used to describe the included travel case.

This is a great step up from a manual toothbrush, it will help you clean your teeth better.  But, it doesn’t quite offer the same cleaning power as a typical electric toothbrush.  Existing electric toothbrush owners will be a bit disappointed.


  • Slim & lightweight
  • Colors
  • Travel case
  • Grip
  • Automatic power off
  • Built-in timer
  • Removable battery
  • Subscription


  • Cleaning power
  • The battery cover is a bit weak
  • No battery charge feedback
  • No pressure sensor

The 3 BIG questions about the Philips One

If you are short of time, the answers to the following 3 questions should let you know all you need to about the Philips One by Sonicare.  If I have missed something, let me know in the comments.

If you want more detail, you can read my full Philips One review further down the page.

1. Is there anything drastically wrong with this toothbrush?

No, there is by no means drastically wrong with this electric toothbrush.

All things considered, it does a good job.  I am a big fan of the design and features it offers.

It is certainly a good step up from a manual toothbrush, but it doesn’t deliver the same cleaning power as traditional electric toothbrushes by Sonicare.

2. Which other brushes should I consider?

Assuming you want an electric toothbrush powered by a removable battery, the most logical alternative to consider is the offering from Quip.

There are a great deal of similarities between these 2 models.  

From an overall size and functionality point of view, they are very similar and their subscription model works in the same way.  I do think the Sonicare cleans the teeth a bit better.

If you haven’t ruled out a traditional electric toothbrush, with a  built-in battery, the ProtectiveClean 4100 is a great choice and it packs a bit more punch in terms of the cleaning performance.

If you really do want a removable battery take a look at our post that covers the best battery toothbrushes.

3. Where is the best place to buy the Philips One by Sonicare?

You can primarily purchase the Philips One by Sonicare direct from Philips themselves.

It is possible to purchase the toothbrush and replacement brush heads as a one off purchase, or you have the opportunity to subscribe.

The prices are the same, the difference is the subscription comes with no delivery fee and a replacement head is delivered to your door every 3 months.

Availability across other stores will approve in time. It is now available from Target.

Why should you listen to us?

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Our team is a mixture of consumers and dental professionals.

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And now for a bit more detail…

Philips One by Sonicare is an interesting addition to the Sonicare range of products.

It has clearly been designed to try and gain some of the increasing volume of sales of toothbrushes on subscription.

Quip is clearly the brand they are looking to compete most with in the US.

Quip is a compact electric toothbrush that is powered by a AAA battery and sold primarily on subscription.

The One by Sonicare is identical in its approach.

Naturally, the brush design and package are a little different as is the naming of the product.

Philips manufactures many electric toothbrushes under the ‘Sonicare’ brand.

Typically a product will be named Philips Sonicare XXX.

In this instance, however, the company is leveraging the Philips brand a little more, labeling it as the Philips One by Sonicare.

The design and sales approach might be a little different here, but there are still some of the Sonicare elements included here which is good to see.

Subscriptions and cost

The Philips One has been designed and configured to be sold primarily on a subscription basis. 

What Philips class the ‘One purchase + brush head subscription’ it works as follows:

  1. You select which color toothbrush you want and pay $24.99
  2. Your chosen toothbrush is delivered within 2-5 business days
  3. 3 months later you are charged $4.99 for a single replacement brush head (color matched) and AAA battery
  4. The brush head and battery are delivered within 2-5 business days
  5. Steps 3 and 4 repeat until you cancel the subscription.

You can update, pause. or cancel the subscription at any time.

This means, over the first year of the subscriptions you will pay $39.96 (24.99 + 4.99 + 4.99 +4.99) and the years after you will pay $29.98 (4.99 every 3 months).

Philips does still make it easy to purchase without a subscription, if you would prefer.

You can purchase the One, for $24.99.

It will then be down to you to order replacement brush heads and a replacement battery when you need them.

Replacement brush heads are available in packs of 2 for $9.99, but Sonicare does not sell the AAA battery on its own.

The benefit of the subscription is that not only do you get a brush head delivered when you should theoretically need it, but you also get a free AAA battery included.

Coming in January 2021 is the ‘Brush head subscription’.  This is designed for those that may have already bought the Philips One, but didn’t subscribe at the time of purchase.  Or it for those who require extra brush heads at set intervals.

The price is to be confirmed, but I expect this to be $4.99 and each delivery will include a single head (color of your choosing) and a AAA battery, dispatched at 3 monthly intervals.

Philips One in hand

Variants of this toothbrush

There are 4 variants of the Philips One by Sonicare.

The difference between the variants is the color only.  There are no technical/performance differences.

The 4 choices and their official part codes are:

  • Miami (Coral Pink) – HY1100/01
  • Mango (Yellow) – HY1100/02
  • Mint – HY1100/03
  • Midnight (Dark Blue) – HY1100/04

Each variant has a color matched brush head and travel case.

What’s in the box?

  • 1 x Philips One electric toothbrush
  • 1 x Philips One brush head
  • 1 x Philips One travel case
  • 1 x AAA battery
  • Documentation
Philips One by Sonicare box contents

Key Features

  • Removable and replaceable AAA battery
  • Small and compact toothbrush
  • 1 cleaning mode
  • Travel case included

Pro & Cons

Here are what I consider to be the pros and cons of the Philips One.

The Positives

  • Slim and lightweight – The handle is lovely and slim and really light.  Slimmer than most marker pens.
  • Colors – Available in 4 different color options so you can opt for one that suits you.
  • Travel case – Smart and easy to use travel case that protects the handle and brush head from damage and accidental activation.
  • Grip – Cleverly positioned contours on the handle allows for a good in hand grip of the brush.
  • Subscription – The ability to have replacement brush heads and a battery delivered to your door at 3 monthly intervals.
  • Automatic power off – The brush automatically turns off after a 2 minute clean.

The Negatives

  • Cleaning power – The motor is not as powerful as a traditional electric toothbrush.  Existing electric toothbrush users may feel underwhelmed.
  • The battery cover is a bit weak – The recess in the battery cover/end cap is prone to becoming damaged as you insert a coin or tool to try and open and close it.
  • No battery charge feedback – No information on remaining battery power.  The brush will slow/stop when depleted.
  • Pressure sensor  – No pressure sensor to alert you if brushing with too much force.

Design, usability, clean & general use

Simply packaged, the Philips One comes with what you need and not lots of extras, which isn’t all that surprising for the price.

Out of the box, you get the toothbrush handle, a head, the travel case, and a AAA battery which is pre-installed in the brush handle.

One by Philips in box

In my opinion, Philips Sonicare have always done a pretty good job when it comes to the design of their toothbrushes and this is by no means an exception.

In truth, I wasn’t quite sure what to expect.  Yes, I hoped for something that felt good in the hand, but I have been pleasantly surprised.

The handle itself is slim and grippy.  At approximately 0.7 inches (1.7cm) wide, it is somewhere between a writing pen and a marker pen in thickness, marginally thicker in the hand than a sharpie.

It feels grippy thanks to the contoured grooves in the handle.  

The images depict these best, essentially rather than being ridges that run straight down the handle, they sweep across the handle at a shallow angle to create not only an interesting look but the important in-hand grip. 

Miami coloured Sonicare one laid on side

The way it has been done is very subtle but very effective.

The Philips One is made of plastics and is not a metal handle as is common with the likes of Quip.

The textured grip runs all around and virtually the full length of the handle. It is approximately the top quarter of the handle that is smooth to the touch and free of additional grips.

It is on the front of the handle where the single power button is placed.  Quite a small button with a concave design, it provides a satisfactory level of feedback. 

Above the power button is the Philips (not Sonicare) brand label.

The whole handle is rounded as is the removable battery cap on the bottom of the handle.  As a consequence, this toothbrush does not stand upright.

Philips One By Sonicare Review 1

You have to lay the toothbrush flat on a countertop, but thanks to 2 small plastic notches on the back of the handle, just below the brush head, this does not easily roll around.

The cap on the bottom can be removed by inserting a coin or screwdriver into the depression within it.  Unscrew it to access the AAA battery inside.

A small printed icon on the handle shows which way to insert the battery.  There are also 2 dots on the handle that align with a dot on the removable cap to clearly show when the cap is and is not locked in place.

Philips One By Sonicare Review 2

The removable end cap does what it needs to do.  I do find those that require a coin or a screwdriver a bit more awkward than a pull style cap.  They can be more secure, but I have found that the plastics on the cap can be prone to a bit of damage as the coin or screwdriver twists within the slot.  I had the same issue with the Gleem battery operated toothbrush.

It is not a massive issue, just a small observation.  Over many years I would be interested to know how it fares.  Thankfully you need only open the cap approximately once every 3 months.

The handle I have is what I would describe as a coral/pink color, but Philips calls this ‘Miami’.

There are 4 different color options.  Your choices and their part numbers are:

  • Miami (Coral Pink) – HY1100/01
  • Mango (Yellow) – HY1100/02
  • Mint – HY1100/03
  • Midnight (Dark Blue) – HY1100/04

Now, extending from the top of the handle is the metal shaft onto which the supplied brush head fits.

It is straightforward to fit, simply push it on and pull it off.

This brush head is specific to the Philips One.  

Philips One by Sonicare brush head detached

Standard Sonicare electric toothbrush heads do not fit this brush handle and the Philips One brush head does not fit to Sonicare electric toothbrushes.

There is just 1 style of brush head for the Philips One, not numerous different styles like you get with Sonicare toothbrushes.

The brush head is color matched to the handle, which is a nice touch.

They are sold in packs of 2, although if you subscribe, you get an individual head delivered every 3 months.

The brush heads and their part codes are as follows:

  • Miami – BH1022/01
  • Mango – BH1022/02
  • Mint – BH1022/03
  • Midnight –  BH1022/04

The head itself is similarly sized to the brush heads you would find on a typical Sonicare electric toothbrush.

From a side profile, you can see that it has a W profile to it, with slightly longer bristles at each end of the head and in the middle.

Close up of brush head of Philips One

Philips do not specifically state that these are soft bristles, but they certainly felt fairly soft.  A bit firmer than the softest brush heads I have used, but much more gentle on the teeth and gums than some of the firmer bristled heads I have used.

The brush has just 1 cleaning mode, which is activated by a single press of the power button.

The clean mode lasts for 2 minutes in total with the brush automatically turning itself off at the end of the 2 minute cleaning cycle.

During the 2 minutes it is active, at 30 second intervals there is a brief pause in the brush head motion, which in turn causes a change in the brushing sensation and sound.  This is the 30 second pacer.

The principle here is that you spend 2 minutes brushing your teeth, but it is important to clean all the teeth evenly.  To do this you break the mouth up into 4 sections (upper right, upper left, lower right, lower left), known as quadrants, and you spend 30 seconds cleaning each.  If you do this, twice a day, you should be well on your way to a healthy smile.

To me, the timer and pacer are really important features.  Too many of us fail to brush for the right amount of time, so these help encourage you to brush for longer.  Simply put, if the toothbrush hasn’t turned itself off, you need to keep brushing the teeth.

You can’t change the brushing time and there is no pressure sensor built into this brush.

A pressure sensor will alert you when you are brushing with too much force.  Scrubbing with lots of pressure does not produce a better clean.  The bristles just need to be lightly pressed against the teeth and gum surface.

When in use, the brush produces a quiet audible humming sound and a vibration sensation through the handle.  It is comparable to most other sonic toothbrushes in terms of the sound and vibration produced.

The actual cleaning power and performance of this toothbrush is satisfactory, particularly when you consider how slim the handle is. 

I was certainly very pleased with the overall cleaning results after each use.  My teeth and gums felt clean, but it does not deliver the cleaning power of a conventional electric toothbrush.

Philips One By Sonicare Review 3

To me, this is a crossover between manual and larger electric toothbrushes.

You get the benefit of significantly more movements in the brush head compared to a manual, but there isn’t the same power and intensity you get with a Sonicare toothbrush with a built-in rechargeable battery.

You feel it is necessary to move the brush at the same time the motor is running to get the maximum effect.

This isn’t a situation that is unique to the One by Sonicare.  I feel the same with Quip and Gleem.

I would say that this Philips One feels the most powerful of all 3.

A Sonicare toothbrush, like the ProtectiveClean 4100, offers 31,000 brush strokes (62,000) movements per minute.  

The Philips One is not as powerful as this.  

Sonicare’s website nor the official packaging makes any mention of how powerful the motor inside the brush handle is.  

I spoke with the customer service representative on live chat who advised me that the brush produces 31,000 brush strokes per minute.

I disagree with this.

Philips One By Sonicare Review 4

I have no hard evidence to confirm that the strokes or movements per minute are less, but in actual use, I could tell the difference.

The brushing sensation is different. The motor in the Philips One is less intense when it cleans.

I felt like I needed to move the toothbrush the same way I would a manual one.  

I suspect the motor is offering something like 15,000 strokes per minute.  This would be equivalent to 30,000 movements.  That is half the power and number of strokes/movements of the 4100.

If the Philips One is truly supposed to offer 31,000 strokes per minute, the unit I have is faulty.  I don’t think it is though. 

If it is possible to get such power from a motor so small, which are most other electric toothbrushes so much larger?

I could happily use this on a daily basis, but having used more powerful electric toothbrushes I notice the difference. 

To me, the One is a crossover from manual and electric, a best of both if you like.  More cleaning power but still slim, lightweight and easy to use.

The data suggest that in reality, the extra cleaning power won’t make a significant difference in how clean the teeth are, providing you are using the correct brushing technique.

That said, I suspect like me, existing electric toothbrush users would be underwhelmed and prefer the more powerful options.  Even if partly psychological, the clean feels better.

Whilst Philips do not advise bathing with the One, it should survive a rinse under the tap.  It will resist splashes, toothpaste and saliva.  It is not waterproof though.

The last thing to talk about is the travel case that comes provided with the Philips One.

Philips One in travel case

Color matched to the handle, it is a slim and well thought out case, I like it a lot.

Describing the case is quite tricky, the hands-on images are best looked at to really understand it.

Essentially what you have is a cylindrical tube.  Now imagine that tube has been cut open lengthways and hinged on one side, opening up a bit like a book cover might.

This hinging gives you 2 parts, the bottom and the top of the case.

The bottom of the case, on the outside surface, has been flattened out, so that it does not roll about. Instead, it sits still on a countertop.

On this flatter, bottom edge are some contours that help provide the grippy surface to stop it moving.  2 slits in the case here also allow airflow to the toothbrush that sits inside.

The toothbrush itself lays on the inside of this bottom half of the case, with the bristles pointing into the case.There is a ridge on which the toothbrush head aligns within the case that allows the brush to sit securely inside.

The top cover then closes over the handle.  But, this cover only stretches a third of the way down the handle, covering just the brush head.  This leaves a part of the toothbrush handle (not the head) exposed.

The smaller cover adds a unique style to the case, but also does away with unnecessary bulk.  The reality is that once inside, the head is protected under the cover and the part of the handle that is exposed is very unlikely to become damaged.

Philips One By Sonicare Review 5

There is a slightly tapered design to the case.  It is wider at the top than the bottom.

A Philips logo is embossed on the lid.

I am not sure of the exact material, but the case has a grippy soft touch to it.  It essentially has a rubber coating/finish to the case which is really nice.

The whole design works well to not only protect the handle, but allow airflow to access the head to dry it out and keep the overall weight and size down.

Philips have always done a pretty good job with their electric toothbrushes and this is really no exception.

In fact, in many respects I am more impressed with this than I am with some of the top of the line products, the simplicity is great.

I could use this as my daily toothbrush.  But, in truth, I prefer the power of Sonicares other electric brushes.  

The size and portability are definitely the biggest draw.

The Philips One by Sonicare is a great product.

If you want a compact, travel friendly electric toothbrush, then this has to be the one to go for.

Summary of design, usability, clean & general use

  • Slim and comfortable electric toothbrush
  • Nice range of color options
  • Grippy handle
  • Does not stand upright
  • Will lay flat on a worktop
  • 1 style of brush head
  • 1 cleaning mode
  • Satisfactory cleaning performance
  • The motor is weaker than a conventional electric toothbrush
  • Powered by AAA battery
  • Built-in 2 minute timer and 30 second pacer
  • No pressure sensor
  • Compact and stylish travel case included

Battery life

The Philips One is powered by a single AAA battery.  

You get 1 battery included in the toothbrush when you purchase it.

It is not a rechargeable battery, although there is no reason why you could not use a rechargeable AAA in it.

If you subscribe to Philips One, a replacement battery is provided every 3 months, along with the replacement brush head.

Sonicare suggests that the battery should last about 90 days.  This is based on the toothbrush being used twice a day for 2 minutes each time.

My own hands-on testing has shown that the battery will actually last a little longer.  Even after 140 days or 280 brushing sessions, the brush was still going.  That is over 4 months from a single AAA battery.

By 150 days (5 months), the brush movements had decreased significantly and the battery was very close to running out.  You would want to replace the battery by now.

Whilst you probably want to drain the battery as much as possible before replacing it, there is a logic to replace the battery every time you replace the brush head.

Removable AAA battery Philips One

With the One, there is no indication of how much power remains in the battery.  There is no charge/status indicator for the remaining power.  

The reality is the brush will gradually get slower and you will notice that the brushing sensation is not as intense.  Eventually, it will stop.

It ultimately seems a shame to dispose of a battery that has some working life left in it, given that on average it is lasting 50 days longer than Sonicare suggests, but having a refreshed battery every 3 months keeps things nice and simple.

The performance in terms of battery life is comparable to other products of this type and there is a certain convenience to having the power source be an easily sourced AAA battery.

Summary of battery life

  • Powered by a single AAA battery
  • 1 x battery comes supplied with the toothbrush
  • Suggested to last 90 days
  • Achieved 140 days of use from the battery
  • Makes sense to replace at the same time as the brush head, every 3 months

Price & where to buy

I have included links to buying options here at the start of the review.

In the section below, I discuss the price more generally and in relation to similar products.

As you will have likely understood by now, the Philips One has been primarily designed to be a subscription based toothbrush service.

So many products and services are designed with subscriptions in mind today.  This has benefits for you and I as the consumer and the company offering the service.

Some might wonder why you need a subscription for a toothbrush, but data shows us that only 4 in 10 replace their brush head at the recommended 3 monthly intervals.

No toothbrush subscription can actually make the physical switch of the brush head for you, but they can certainly help prompt you by delivering a replacement head just when you need it.

The idea here is that you set up the subscription and forget about it and then at the 3 monthly intervals a replacement head and battery are delivered to your door.  

The task of buying replacement brush heads is taken away because the subscription manages this for you.

You do not have to subscribe, you can purchase the toothbrush and heads as and when you would like if you prefer.

At the time of writing the price of the toothbrush, whether you buy on subscription or not is $24.99.

Philips One and travel case

Phillips are currently selling this themselves and it is not available via other retailers or marketplaces.  

You may be able to buy the handle and heads in other retailers, in the future, but the subscription I suspect will only ever be available when purchasing direct. 

If you subscribe, at 3 monthly intervals, you will be charged $4.99 and a color matched brush head along with a AAA battery will be dispatched to you.

This continues every 3 months until you change or cancel the subscription.

You can update, pause or cancel whenever you wish.

There are no delivery charges or hidden fees with the subscription.

If you are not subscribed, you cannot purchase a single brush head.  You have to buy them in packs of 2, at $9.99.  

You would too need to purchase AAA batteries if you are not subscribed.

Even if you have not purchased the brush on a subscription plan, you can subscribe to the brush heads only.  This is not actually available at the time of writing but is due to be available in January 2021.  I suspect this will cost $4.99 per month.

Sometimes you can pay a premium for the convenience that is offered with a subscription, but this is not the case with Philips.  In fact, you get a AAA battery free of charge/included where you don’t when you buy without a subscription.

Personally, I have not subscribed so I can’t comment on how well this works, but I have no reason to doubt it.

Typically here at Electric Teeth we like to work out the cost of ownership of a toothbrush over 3 years, to give an idea of the cost and act as a benchmark for comparison to others.

Because the One can be purchased on and off subscription the cost will be slightly different.  I will base this on the premise of subscribing.

In year 1, you have a total cost of $39.96 and then a cost of $19.96 in year 2 and 3.  

This brings the total cost to $79.88 or $0.07 per day.

Quip is one of the possible products you may consider as an alternative to the Philips One and this works out at $0.09 per day, so the Philips option is cheaper.

For the sake of comparison, the ProtectiveClean 4100, which is one of the most popular Sonicare electric toothbrushes, works out at $0.13 per day.  It is nearly twice the price, but it does offer some notable benefits.

Please note that all prices quoted are approximates and will vary based on location, supplier and time of purchase.  These figures were correct at the time of writing and should not be relied upon as hard fact, but used as a guide during your decision process.

Summary of price & where to buy

  • List of buying options included here
  • Available with and without a subscription
  • Toothbrush costs $24.99
  • Currently available direct with Philips only
  • Subscribe at a cost of $4.99 every 3 months for a replacement brush head and battery
  • 2 pack of brush heads costs $9.99 off subscription
  • Total cost of $79.98 or $0.07 per day over 3 years
  • Cheaper than the competition

Reliability & long term use

This is a completely new type of electric toothbrush from Philips.

It does not share the same design and features of any other model, so there isn’t the track history that you might have with some other toothbrushes.

I tested this toothbrush for a few weeks to be able to write this review and found no significant cause for concern surrounding the reliability of the product.

Being an electric toothbrush it will be exposed to water and is more prone to going wrong.  That said the construction is good and I have no immediate concerns.

Battery compartments can be a weakness, for letting water seep in.  The design is such that it is unlikely here.  My biggest concern, if I can call it that, is the durability of the cap long term from opening and closing it.  I think the thread could wear, but if you are careful, this should be fine.

It comes with a 2 year warranty, so if things should go wrong, you are covered.


The Philips One is a great toothbrush.

The size, weight and portability are what make it so appealing.

I really like the travel case and the simple subscription plan adds a convenience that you don’t get with most traditional electric toothbrushes.

Ultimately I still prefer the more powerful brushes over the Philips One.  The more intense cleaning action gives a greater level of satisfaction.  

 Existing electric toothbrush owners will be a bit disappointed and if you are considering this as your first electric brush, I advise you consider the likes of the ProtectiveClean 4100.

If you want a product that is a crossover between manual and electric, then this is a fantastic option.

Electric Teeth Rating

Electric Teeth 4 Star Rating

Size Guide

  • Height (without head) – 5.9 inches / 15cm
  • Height (with head) – 7.99 inches / 20.3cm
  • Width – 0.7 inches / 1.8cm
  • Thickness – 0.7 inches / 1.8cm
  • Weight (without head) – 1.1 oz / 34g
  • Weight (with head) – 1.4 oz / 39g
  • Length of case – 8.3 inches / 21cm
  • Width of case – 0.9 inches / 2.4cm
  • Weight (in case) –  2.4 oz / 69g

All are approximates


  • Is the Philips One an oscillating brush?
    • No. It is a Sonic toothbrush.  The bristles move side to side.
  • What brushing/cleaning modes are available?
    • The Philips One has 1 cleaning mode.  That is:
      • Clean
  • What brush head does the Philips One come with and what alternative ones can be used?
    • The Philips One by Sonicare comes with the only style of brush head on offer, the Philips One head.  There are no additional styles of brush heads for this brush.
    • Sonicare’s range of brush heads for their rechargeable electric toothbrushes are not compatible with the Philips One.
  • Does the Philips One have a pressure sensor?
    • No, it does not.
  • Does the One by Sonicare have Bluetooth?
    • No, it does not.
  • Does it come with a travel case?
    • Yes, a travel case is included.
  • Does it come with a charger?
    • No.  A charger is not required.  It is powered by a removable AAA battery.
  • How long does the battery last?
    • The battery lasts up to 140 days. Or 280 brushing sessions based on 2 cleans per day, each 2 minutes in length.
  • Can I use the Philips One in the shower?
    • No.  Although the brush is designed to be water resistant, Sonicare specifically advises not to use when bathing.
  • Does the One by Sonicare come with a warranty & how long is it?
    • The warranty provided is for 24 months (2 years).

Your Opinions

Do you own or have you used the Philips One by Sonicare.

Are there certain features that you really like or dislike?

Let us know what you think about this brush and let others who may well be considering purchasing one know your opinions before they do.

Review Date
Reviewed Item
Philips One by Sonicare
Author Rating

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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