The subscription model is by no means new, for many years people have subscribed to the likes of magazines, clubs or perhaps services associated with their bank.
However, over recent years the model has been rolled out to more and more products and services and is becoming a more popular and convenient approach for some consumers.
Amazon Prime, Netflix, and Spotify are just a few popular examples.
More recently, the humble toothbrush market has been disrupted by brands offering subscription brush heads or toothbrushes, delivered right to your door.
Whilst, for the most part, the principle behind these is the convenience, they do also have a knock-on effect, causing the likes of you and me to consider our oral health more seriously.
I will go into more detail below about how the various subscription clubs and services work, but first I’ll jump straight in with the question many of you are probably asking…