Philips Sonicare and Braun Oral-B might well be the leading brands in the electric toothbrush market, but in recent years there has been a rapid emergence of new companies offering similar products with potential benefits for you and me.
Goby, Quip and Burst Oral Care are three of the most popular new brands.
Their big differentiator to the likes of Oral-B and Sonicare is that these brushes are sold on a subscription model
Think of them like the Netflix, Amazon Prime or Spotify of the electric toothbrush market.
Where once you were expected to go out and buy replacement brush heads when you needed them, now they are delivered to you at regular intervals when the head should ideally be replaced.
Each of these brands is grabbing media attention and vying for your custom, but which brand and brush should you go for and why?
All have their pros and cons and one may appeal to you more than another.
In this guide, I present as much information as possible for you to become better informed on which brand is more suited to you and why.