Oral-B iO Electric Toothbrush

Oral-B iO Electric Toothbrush 1

Update July 3rd 2020

Further updates have been coming through and we now know the following:

Oral-B iO launches: July 31st 2020.

Oral-B are/have been offering a limited number for sale via their website ahead of general launch.

Oral-B iO price: $299.99 for the Series 9, $249.99 for the Series 8 and $199.99 for the Series 7.

The key difference between each model is explained in detail in my Oral-B iO Series 7 vs Series 8 vs Series 9 comparison.

Although there are 3 models in the iO Series, it is the iO 9 Series whilst will be the most talked about and marketed.

In the box you get:

  • 1 x Oral-B Series 9 iO electric toothbrush handle (black onyx, rose quartz or white alabaster)
  • 4 x iO ultimate clean brush heads
  • 1 x Magnetic charging stand
  • 1 x Power2go charging travel case
  • 1 x Travel Case Power Adapter
  • 1 x Brush Head Travel Refill Holder
Oral-B iO Electric Toothbrush 2

We already know that Oral-B will use a new style of toothbrush head because of the revised design. But we now know there are going to be 2 styles of head.

It is still small and round like previous Oral-B brush heads, but these heads only work on the iO handle. They are not interchangeable with other Oral-B models.

There are 2 styles:

  • Ultimate Clean
    • Tuft-in-Tuft bristles-with shorter tufts optimally positioned for surface cleaning and separate, longer tufts for interdental cleaning in hard-to-reach areas.
    • Bristles are precisely angled at 16 degrees to most effectively but gently sweep away plaque along the gum line.
    • Tufts are engineered in an innovative CrissCross pattern-for ultimate cleaning.
  • Gentle Care
    • 4000 filaments for a gentle and effective cleaning experience.
    • A specially-designed overlay of concave and convex bristle trim patterns, the Gentle Care Refill precisely adapts to the curvature of the tooth and gum line for your deepest and most thorough clean.
    • The cushioning outer ring of bristles has the smallest diameter bristle filaments (4.5 mil.) of any Oral-B Electric Toothbrush Refill – to be extra gentle to protect sensitive teeth and gums.

All models will come supplied with the Ultimate Clean head.

The biggest revelation in the last weeks from the updates released is the fact that the travel case does provide charging functionality for the toothbrush.

Oral-B have not been explicit themselves in how this ‘power2go’ case works.

However, thanks to our reader ‘Rich’ who discovered a Best Buy listing which shows that the charging case used a proprietary power adapter to charge the toothbrush in the case, much like the Genius X. USB connectivity is not being used. It means a separate power adapter will have to be carried when you travel.

They have too released the following promotional video.

Oral-B unveiled their latest electric toothbrush, the Oral-B iO, on the 5th January 2020 at the Consumer Electronics Show (CES) in Las Vegas. 

It is said to be the brand’s most innovative toothbrush to date.

A smart electric toothbrush, the iO follows in the footsteps of products like the Genius Pro 8000, 9600 and the Genius X.

Whilst at its core, the iO cleans the teeth like any other electric toothbrush, it has been designed to be even better than the models that came before it.

Watch the following video for a summary of the features and my initial opinions on it:

Just by looking at it, you can see that it is quite a bit different to existing models and how Oral-B have thought about smarter integration of features into the brush handle itself to make it more useful to users like you and me.

Oral-B iO electric toothbrush on magnetic charging stand

The new design looks a lot sleeker and more attractive.  Whilst Oral-B have always produced good toothbrushes, I have often thought and commented on how the likes of Sonicare brushes look and feel better in the hand.

Oral-B iO electric toothbrush

The exact specifications are still to be confirmed and I have not yet personally seen or handled the iO from Oral-B, but the images certainly make it look slimmer and possibly lighter in the hand too.  it looks to be an exciting step forward that I am keen to test.

Vincent Cassano, a site reader has managed to get an early unit to test and informed me that he felt the size and weight in hand was similar to that of most other Oral-B brushes.

The whole brush has been redesigned from the inside out but retains features that are core to Oral-B brushes.

The handle will be available in white, black onyx and rose quartz color options.

Oral-B iO Electric Toothbrush 5

A new frictionless magnetic drive system takes the electrical energy from the built-in rechargeable battery and transforms it into movements of the bristles at the top of the toothbrush. 

You still get the oscillating and rotating cleaning action, but micro-vibrations too.  Previously these vibrations were known as pulsations, how they differ, only time and testing will confirm.

Oral-B iO Electric Toothbrush 6

Just like other Oral-B brushes, it has a small round brush head so that it can cup and clean the teeth really well.  However, there is reference to the brush head having been redesigned. The press images show a similar design to the CrossAction brush head that has been available for several years now, but the number of tufts appears to be less and the outer ring of tufts larger.

The use of a new type of motor appears to bring other benefits.  One thing I note, from the press release, is that there was the mention of the word ‘quiet’, something Oral-B brushes are not known for being.  If the iO is quieter than previous models this will be a very welcome change. I suspect it will have less of a mechanical noise and more of a vibrational humming type of sound, more aligned to Sonicare and Colgate toothbrushes.

I have had confirmation that it is quieter in use, how much so, I will advise in my hands-on review, once the brush launches.

Oral-B iO Electric Toothbrush 7

The battery is said to last 12.5 days, which to be honest, is a bit disappointing when compared to existing models from competing brands that last several weeks.

Oral-B iO magnetic charger

However, there is a new style of magnetic charging stand launching with this brush too.  So, I won’t complain all that much until I have gotten the chance to test it.

Unlike current models that can take up to 15 hours to charge, the iO is able to be charged in just 3 hours.

The battery life does appear to be less than hoped for. Using for about 2.5 minutes resulted in a 10% battery life drop in Vincent’s hands on testing. At this rate, it would last less than a week, so hopefully there will be some improvement.

There is a built-in visible pressure sensor to alert you should you brush too hard that will too automatically adjust the power of the motor (slowing it down), so not to do damage to the teeth and gums, until such time as the pressure is reduced.

But, this pressure sensor is even smarter. When you are applying the correct level of pressure it will light up green and red when there is too much.

You need to apply a small amount of pressure when brushing and the introduction of a green light makes it nice and obvious when you are doing a good job.

Oral-B iO pressure sensor

Up to 7 cleaning modes are going to be available on the Oral-B iO.  The maximum number available on an Oral-B toothbrush to date has been 6. 

The 7 modes are:

  • Daily Clean
  • Sensitive
  • Super Sensitive (new)
  • Intense (likely similar to Pro/Deep Clean)
  • Whiten
  • Gum Care
  • Tongue Clean

There should too be an option to personalize modes.

Oral-B iO electric toothbrush cleaning modes

This personalization is possible because this is a ‘smart’ electric toothbrush.

Fixed inside the sealed handle are a number of sensors and advanced electronics, including Bluetooth connectivity.

What this means, is that the iO is a smart toothbrush that can be connected to and controlled via a smartphone application. You can, in turn, get real-time brushing feedback, helpful information and manage the brush handle settings.

In addition to this, and perhaps the biggest leap forward for the iO, is the inclusion of an interactive display built into the toothbrush handle.

Oral-B iO interactive display

The small screen gives visual feedback, from the smiling face to the graphic timer that helps encourage you to brush for the dentist recommended 2 minutes.

What this should mean, is that, even though the toothbrush connects to an app, right from the handle, you should be able to get key information about how you are brushing and motivation to brush better.

Reader Vincent implied the tracking was reasonable and the prompts were helpful and ultimately he does see the value in this technology.

Oral-B iO Electric Toothbrush 8

Oral-B claim that the iO can achieve:

  • 100% healthier gums in just one week
  • Six times more plaque removal along the gumline

They also say that 83% of gingivitis patients moved from unhealthy to healthy gums in eight weeks. 

Key features of the Oral-B iO summarized:

  • Small round brush head with oscillating-rotating and micro-vibrations cleaning action
  • New frictionless magnetic drive system
  • Re-designed CrossAction style brush head
  • Built-in timer and pacer
  • Built-in display to provide real-time feedback and encouragement
  • Built-in visible pressure sensor
  • Bluetooth connectivity for pairing to smartphone app
  • 7 cleaning modes
  • Personalization options
  • Built-in rechargeable battery with 12.5 days of battery life
  • Magnetic charger
  • Travel case with handle and head storage

In case it is not obvious, you don’t need a toothbrush as smart as this, a manual toothbrush or basic electric toothbrush does the job just fine, if used correctly.  But, innovative products like this can help those who need that extra bit of motivation to achieve good oral health standards.

Oral-B iO Electric Toothbrush 9

The Oral-B iO has been given the distinction of a CES Innovation Award Honoree, which recognises outstanding new consumer technology products.  Of course, this is a great accolade, but proof of whether it is worthy, will come from the testing and real-world use, I hope to do later this year.

The Oral-B iO is due to launch in August 2020.  

No details about price or the precise box contents have been given, but based on existing models, I expect that this brush will cost in excess of $200.

Oral-B iO toothbrush in travel case

We do know that a new style of travel case has been designed for the iO, and hopefully, that will be included in the box too.

If you want to learn more, you can head to https://io.oralb.com/en-us/ where you can sign up to be notified about updates also.  Or, of course, stay tuned here to our site, because we will bring you a detailed hands-on review as soon as we can.

In the meantime, check out the images below from Vincent, a reader who managed to get an early hands on ahead of launch. Let me know your thoughts in the comments.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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Leave a comment or question

7 thoughts on “Oral-B iO Electric Toothbrush”

  1. Will the new iO magnetic charging base be dual voltage (like all Sonicare)?
    If not, is a 220 charger easy to obtain?

    • Hi Roger.

      At this stage I do not have confirmation of this, but it is certainly something I will be checking once the iO becomes available. I do hope so, as this is currently a drawback of Oral-B products compared to Sonicare.

  2. Oh, one more thing, that travel case that looks like an eyeglass case you have pictured will not be included in the retail version. Looking at the Oral-B app it was offered as a option to buy. Didn’t notice the price though.

  3. It did not come in the retail package but instead everything was individually wrapped and boxed up. The instruction manual it appeared to be something that was possibly downloaded and printed oh, definitely not official.
    I used it for the first time last night and I have to say and all my experience with electric toothbrushes and regular toothbrushes in general, it was an amazing experience and I didn’t think technology could go much further with a simple toothbrush. After just one use on the intense setting I felt like I just got my teeth cleaned professionally! It has Bluetooth that you can connect with the Oral-B app to keep track of your brushing any amount of time you’ve spent but you have to have your phone with you to access this feature of course. First thing in the morning I generally do not take my phone to the bathroom 😁 the charging base is awesome having a magnetic field in it with a little bubble on top that matches the indentation on the bottom of the toothbrush where you just set the brush on top of it. The brush used 10% of the battery during my first use and then this morning 10% again. Each time was for about 2 and 1/2 minutes. Not worried about the battery running out because of the base but being that so much battery is used during a couple of minutes I I’m concerned that it may lose its life overall shorter than expected requiring replacement. Searching online showed me projected prices of over $200 for this and for me, this might be doable simply on how great my mouth felt afterwards.
    Besides the handle and the brush head, the box contained the charger base, a sealed travel container that will hold up to two heads and the instruction manual.
    Would love to include a few pictures of the product but there is not an option that I can see to do that. Let me know an alternative way to do that if possible to help out.
    Have a great day!

    • Thank you so much for the feedback Vincent. A little surprised the battery drain was so high, but I understand you logic. Pictures would be great, I will send you an email.

  4. I have received m Oral B iO to test. This toothbrush looks pretty cool. Today is my first day trying it and I am required to mail it back in seven days. I don’t know about the projected price being over $200 but we’ll see.

    • Hi Vincent.

      Thanks for the comment. I would love to hear what you think of it.

      Have you received a full retail boxed unit?

      Sharing details of the box contents and some thoughts would be brilliant.

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