Oral-B iO Electric Toothbrush

Oral-B unveiled their latest electric toothbrush, the Oral-B iO, on the 5th January 2020 at the Consumer Electronics Show (CES) in Las Vegas. 

It is said to be the brand’s most innovative toothbrush to date.

A smart electric toothbrush, the iO follows in the footsteps of products like the Genius Pro 8000, 9600 and the Genius X.

Whilst at its core, the iO cleans the teeth like any other electric toothbrush, it has been designed to be even better than the models that came before it.

Oral-B iO electric toothbrush on magnetic charging stand

Just by looking at it, you can see that it is quite a bit different to existing models and how Oral-B have thought about smarter integration of features into the brush handle itself to make it more useful to users like you and me.

The new design looks a lot sleeker and more attractive.  Whilst Oral-B have always produced good toothbrushes, I have often thought and commented on how the likes of Sonicare brushes look and feel better in the hand.

Oral-B iO electric toothbrush

The exact specifications are still to be confirmed and I have not yet personally seen or handled the iO from Oral-B, but the images certainly make it look slimmer and possibly lighter in the hand too.  it looks to be an exciting step forward that I am keen to test.

The whole brush has been redesigned from the inside out but retains features that are core to Oral-B brushes.

A new frictionless magnetic drive system takes the electrical energy from the built-in rechargeable battery and transforms it into movements of the bristles at the top of the toothbrush. 

You still get the oscillating and rotating cleaning action, but micro-vibrations too.  Previously these vibrations were known as pulsations, how they differ, only time and testing will confirm.

Just like other Oral-B brushes, it has a small round brush head so that it can cup and clean the teeth really well.  However, there is reference to the brush head having been redesigned. The press images show a similar design to the CrossAction brush head that has been available for several years now, but the number of tufts appears to be less and the outer ring of tufts larger.

The use of a new type of motor appears to bring other benefits.  One thing I note, from the press release, is that there was the mention of the word ‘quiet’, something Oral-B brushes are not known for being.  If the iO is quieter than previous models this will be a very welcome change. I suspect it will have less of a mechanical noise and more of a vibrational humming type of sound, more aligned to Sonicare and Colgate toothbrushes.

The battery is said to last 12.5 days, which to be honest, is a bit disappointing when compared to existing models from competing brands that last several weeks.

Oral-B iO magnetic charger

However, there is a new style of magnetic charging stand launching with this brush too.  So, I won’t complain all that much until I have gotten the chance to test it.

There is a built-in visible pressure sensor to alert you should you brush too hard that will too automatically adjust the power of the motor (slowing it down), so not to do damage to the teeth and gums, until such time as the pressure is reduced.

Oral-B iO pressure sensor

Up to 7 cleaning modes are going to be available on the Oral-B iO.  The maximum number available on an Oral-B toothbrush to date has been 6.  We will find out in time what those 7 modes will actually be, but initial information suggests Daily Clean, Sensitive and a White mode along with the opportunity to personalize the modes.

Oral-B iO electric toothbrush cleaning modes

This personalization is possible because this is a ‘smart’ electric toothbrush.

Fixed inside the sealed handle are a number of sensors and advanced electronics, including Bluetooth connectivity.

What this means, is that the iO is a smart toothbrush that can be connected to and controlled via a smartphone application. You can, in turn, get real-time brushing feedback, helpful information and manage the brush handle settings.

In addition to this, and perhaps the biggest leap forward for the iO, is the inclusion of an interactive display built into the toothbrush handle.

Oral-B iO interactive display

The small screen gives visual feedback, from the smiling face to the graphic timer that helps encourage you to brush for the dentist recommended 2 minutes.

What this should mean, is that, even though the toothbrush connects to an app, right from the handle, you should be able to get key information about how you are brushing and motivation to brush better.

Oral-B claim that the iO can achieve:

  • 100% healthier gums in just one week
  • Six times more plaque removal along the gumline

They also say that 83% of gingivitis patients moved from unhealthy to healthy gums in eight weeks. 

Key features of the Oral-B iO summarized:

  • Small round brush head with oscillating-rotating and micro-vibrations cleaning action
  • New frictionless magnetic drive system
  • Re-designed CrossAction style brush head
  • Built-in timer and pacer
  • Built-in display to provide real-time feedback and encouragement
  • Built-in visible pressure sensor
  • Bluetooth connectivity for pairing to smartphone app
  • 7 cleaning modes
  • Personalization options
  • Built-in rechargeable battery with 12.5 days of battery life
  • Magnetic charger
  • Travel case with handle and head storage

In case it is not obvious, you don’t need a toothbrush as smart as this, a manual toothbrush or basic electric toothbrush does the job just fine, if used correctly.  But, innovative products like this can help those who need that extra bit of motivation to achieve good oral health standards.

The Oral-B iO has been given the distinction of a CES Innovation Award Honoree, which recognises outstanding new consumer technology products.  Of course, this is a great accolade, but proof of whether it is worthy, will come from the testing and real-world use, I hope to do later this year.

The Oral-B iO is due to launch in August 2020.  

No details about price or the precise box contents have been given, but based on existing models, I expect that this brush will cost in excess of $200.

Oral-B iO toothbrush in travel case

We do know that a new style of travel case has been designed for the iO, and hopefully, that will be included in the box too.

If you want to learn more, you can head to https://io.oralb.com/en-us/ where you can sign up to be notified about updates also.  Or, of course, stay tuned here to our site, because we will bring you a detailed hands-on review as soon as we can.

What do you think about the iO? Let me know in the comments below.

Jon Love

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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