We have recently stopped recommending Fairywill as the budget choice in our best electric toothbrush post.
At present we do not recommend opting for Fairywill as a cheap alternative to brushes from better known brands.
This is due to direct reports we have received about the rate at which Fairywill products fail.
Further to this point, Fairywill products were removed from Amazon due to the company abusing the review system.
They were found to be offering free products in exchange for positive reviews, and offering replacements of broken products in exchange for positive reviews.
In the sections below we have included information about this event from when it first happened.
Fairywill products come with a 1 year warranty, which is less than the 2 years offered by leading brands such as Oral-B.
In our testing Fairywill products worked well for the period during which we tested them. However, we are unable to test all brushes for a long period of time, and the reports we have received suggest products have a good chance of failing within 6 to 12 months.
Should the situation around the reliability of Fairywill’s products change, we will reconsider this advice.
Update August 2021 – the Fairywill store has now launched
Fairywill has now launched its own online store.
Using the code ELECTRICTEETH gives you a 15% discount (except when they have other promotions running)
Although not confirmed by Fairywill themselves, news stories like this from Cnet would suggest the actual reason for Fairywill disappearing from Amazon is that they have been removed/banned from the marketplace.
This is a more logical explanation for the very sudden departure from the platform. And it would also explain why their products are still being sold elsewhere.
The reason for the ban is due to abuse of the Amazon review system. In simple terms, ‘free’ products were offered in exchange for 5 star ratings on their products supplied.
As of 6th July 2021, all Fairywill electric toothbrushes, water flossers and accessories have been removed from sale on Amazon.
This move has come with no warning or notice from the band itself.
This has taken us somewhat by surprise as the company had over the last few years been building a really strong brand and portfolio of products.
We have recommended many of them, more often than not because of the excellent value they offered.
According to an update posted on their Facebook page, the company is in the process of rebranding.
As a consequence, all products have been taken off sale from Amazon stores.
The rebranding means that there will be a new brand name, replacing the Fairywill name we have become familiar with.
According to Fairywill, the new brand will be stocked and sold on Amazon as the Fairywill products have been in the past.
It is not yet clear how the products will differ under the new brand. They might be different or they may well be the same, just with a new brand name and model number.
Fairywill uses the word ‘re-branded within their announcement, which makes me think that we might get the models we have seen and used before.
The companies intention of the rebranding “is to strengthen their growth and commitments by helping our customers identify with our brand in the marketplace…This rebranding will energize our company making it clearer on our purpose, vision, and values. This will be a process of changing what people see and think when they look at our business. We are rebranding for various reasons, including adding to our target audience, and a new company vision.”
At this time we are not entirely sure what this means for existing Fairywill customers.
As we understand it, support will continue to be provided, so things like warranties will be honoured.
It is a little strange to remove all products from the Amazon marketplace. Particularly when customers require replacement brush heads and nozzles. Quite often an old brand is phased out, as a new brand is phased in.
For those requiring replacement parts, you need to source these from, Walmart, Ebay or AliExpress.
We do hope that Fairywill/the new brand continues to support existing Fairywill users in the coming months and years.
We shall continue to update this article as and when we have more information.
For now, anyone who was considering a Fairywill product will either need to wait until the new brand and products are announced. Or, opt for a different brand.