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Fairywill rebranding – products no longer on Amazon

Update 12/07/21: Although not confirmed by Fairywill themselves, news stories like this from Cnet would suggest the actual reason for Fairywill disappearing from Amazon is that they have been removed/banned from the marketplace.

This is a more logical explanation for the very sudden departure from the platform. And it would also explain why their products are still being sold elsewhere.

The reason for the ban is due to abuse of the Amazon review system. In simple terms, ‘free’ products were offered in exchange for 5 star ratings on their products supplied.


As of 6th July 2021, all Fairywill electric toothbrushes, water flossers and accessories have been removed from sale on Amazon.

This move has come with no warning or notice from the band itself.

This has taken us somewhat by surprise as the company had over the last few years been building a really strong brand and portfolio of products.  

We have recommended many of them, more often than not because of the excellent value they offered.

According to an update posted on their Facebook page, the company is in the process of rebranding.

As a consequence, all products have been taken off sale from Amazon stores.

The rebranding means that there will be a new brand name, replacing the Fairywill name we have become familiar with.

The new brand will be revealed in September 2021.

Fairywill rebranding - products no longer on Amazon 1

According to Fairywill, the new brand will be stocked and sold on Amazon as the Fairywill products have been in the past.

It is not yet clear how the products will differ under the new brand.  They might be different or they may well be the same, just with a new brand name and model number.

Fairywill uses the word ‘re-branded within their announcement, which makes me think that we might get the models we have seen and used before.

The companies intention of the rebranding “is to strengthen their growth and commitments by helping our customers identify with our brand in the marketplace…This rebranding will energize our company making it clearer on our purpose, vision, and values. This will be a process of changing what people see and think when they look at our business. We are rebranding for various reasons, including adding to our target audience, and a new company vision.”

Fairywill Announcement

At this time we are not entirely sure what this means for existing Fairywill customers.

As we understand it, support will continue to be provided, so things like warranties will be honoured.

It is a little strange to remove all products from the Amazon marketplace.  Particularly when customers require replacement brush heads and nozzles. Quite often an old brand is phased out, as a new brand is phased in.

For those requiring replacement parts, you need to source these from, Ebay or AliExpress.

We do hope that Fairywill/the new brand continues to support existing Fairywill users in the coming months and years.

We shall continue to update this article as and when we have more information.

For now, anyone who was considering a Fairywill product will either need to wait until the new brand and products are announced.  Or, opt for a different brand.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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5 thoughts on “Fairywill rebranding – products no longer on Amazon”

  1. I have been using one for the last month. So far, I’ve used my wife’s Philips SonicCare (of course, with my own head brush). I am very happy with the Fairywill D7 brush.
    The difference between these brushes is in the pulsation: Philips has fewer pulses (30,000) but the amplitudes are larger. Fairywill has a higher vibration frequency (40,000) and amplitudes are smaller. That’s why the feeling during brushing your teeth is different: Fairywill gives you a tingling feeling, Philips a more rough feeling, as if “scratching”.
    All in all, I am very happy with that brush, I made a good choice.

    Reply
  2. I bought a P11 pro from Fairywill on Amazon.ca. I was never offered a free gift for my review. The only thing I got was an extra year warranty for registering on their site. Ive had big name products so the same.

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  3. Was disappointed to see fairywill taken off of Amazon. Read about all the rebranding and such. I got mine from Amazon a few months ago and was very pleased with it. The first time I keep waiting for the recharging light and it did come over two months later. It was working to its peak and was surprised it need to charge. I did charge it with my laptop ubs port. Was looking for one to send my grandson. I just love this brush, and was a sonicare user for over 15 years. Thinking about what to do next.

    Reply
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