Oral-B Sense: What Is It & When Is It Available?

Oral-B Sense: What Is It & When Is It Available? 4

Oral-B has for many years been pushing the boundaries of electric toothbrushes, trying to make them better, smarter and ultimately more useful to you and me.

The iO is their best effort yet โ€” it makes use of sensors built into the brush handle and Artificial Intelligence (AI) to track your tooth brushing and educate you on ways in which you could improve your technique and general dental health based on the data it obtains.

I donโ€™t think their current approach is all that bad, I really like it. But, this hasnโ€™t stopped them from working on a slightly different approach, which I think many users will find more practical in day to day use than the current setup of smart toothbrushes.

With statistics suggesting 23% of adults only brush their teeth once a day, despite the NHS recommendations being 2 times, something needs to be done to encourage better brushing habits.

Enter then Oral-B Sense.

Oral-B Sense Explained

Be – A battery free powered toothbrush

The toothbrush that blends innovation, and eco-friendliness

Update 06/02/2020:

3 years after achieving successful funding the product has not shipped. There have been continual delays and it is now expected to ship mid-2021.

Update 15/06/2019:ย 

The final product has yet to begin shipping, but beta units are now being offered for final testing.

Update 12/12/2017: 

The funding campaign has now ended on Kickstarter with the Be achieving $423,143 in funding, surpassing the $30,000 target.

For those who missed out, you can now visit this Indiegogo page to get yours.

Be is the first battery-free, powered toothbrush, a new kind of eco-friendly, sustainable and electric-free toothbrush, that is powered by you.

Standing for Beyond Electric, Be is a toothbrush with moving/vibrating bristles powered via a built in kinetic storage device.  Just 2 simple twists of the bottom of the brush and the movement begins.

Dyson is designing an electric toothbrush

James Dyson is the inventor behind the cyclonic bagless vacuum cleaner that launched back in 1993.  23 years on the company have continued to grow enhancing the vacuum and innovating and re-engineering products from fans, to hand dryers, to taps and most recently the hairdryer.


In the not too distant future the electric toothbrush scene could be disrupted with the introduction of a Dyson designed and branded brush.

Brushette – An innovation in electric toothbrush heads

Update 04/10/2018: 

Brushette is now available to buy direct from their Brushette website and you can save 20% with the voucher code: ET20

We’ve now had hands-on with the heads and created a video for you to watch.

Brushette Oral-B Toothbrush Heads Hands On

Update 14/09/2018 (original article below): The brushette campaign has moved to Indiegogo.

Previously a Kickstarter campaign as of September brushette has moved funding to Indiegogo.

The reason for this is explained by Mihran Papazian the CEO, in a video, that has since been removed.  Fundamentally it comes down to the team feeling that they over complicated the sales message and ended up not focusing on the core goal of delivering fresh bristles to your door.

You cannot fault their enthusiasm and whilst this is a little disappointing, it is perhaps best in the long run.

Originally the funding goal was $100,000 of which $67,000 had been raised when the campaign was cancelled.

The new target is just $5,000 on Indiegogo and the good news, is the project will go ahead, even if the goal is not met.

The products will begin shipping October 2018, with Sonicare options expected in late 2018 or early 2019.

Learn more and back the campaign here.

Original Article

Brushette โ€“ An innovation in electric toothbrush heads

Kickstarter is a fantastic platform that allows for all sorts of useful as well as weird and wacky products to potentially be made a reality.

The dental health space is not excluded and there have been a number of fairly high profile funding campaigns, Amabrush, Y-Brush and ToothShower to name just a few.

Today, I am introducing you to another, Brushette.

Right from the outset, I have to be honest and say I am a big fan of this concept and this could well be a revolutionary product for the dental industry.