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White Glo Toothpaste Review

White Glo Coffee + Tea Drinkers Formula Whitening Toothpaste Review

Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.

This product may make your teeth appear whiter, by removing surface stains.

It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.

If you really want to know the methods which are best for whitening your teeth then this guide explains all.

Furthe reading and articles of interest are available on our page dedicated to teeth whitening.


  • It can potentially improve the colour of your teeth by removing stains
  • Special formula for tea and coffee drinkers
  • Flip lid
  • Toothbrush and toothpicks included
  • Money back guarantee


  • Everyone will get different results
  • Dull packaging
  • Paying potentially for a brush you may not use

Does it actually work?

We understand you want whiter teeth, but this might not be the right product for you.

Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don’t make this clear).

This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.

Teeth whitening – a quick explainer

There is a general misunderstanding of how whitening products work, which is why we’ve covered the topic in detail.

Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.

Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.

Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.

We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist)  are a great place to start:

If you’re interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.

We’ve also created this short video, which further explains how stain removal products may not work the way you think:

How to remove stains from the teeth

Before & after results

Everyone’s teeth are different.

Our lifestyles, genetics and medical conditions all have an influence on our teeth.

Some people have heavily stained teeth, whilst others do not.

White Glo coffee & tea drinkers formula toothpaste works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.

The results you achieve by using White Glo will be different to me.

I have tried many different products and have little to no staining on my teeth.

Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.

However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.


The 100ml tube of paste was actually available for at little at £3 at the time of writing form supermarket Morrisons.

However, the typical price from a variety of retailers was £3.99.

At £3.99 you still get a very good value package when compared to prices of a standard tube of toothpaste, but at £3 this value is even greater.

Particularly if you gain benefit from the toothbrush and toothpicks that come provided.

A normal toothbrush and toothpaste without any whitening properties can set you back £4 and here you get both included.

White Glo Toothpaste Review 1

Where To Buy

Online sellers such as Amazon (view on Amazon) have it available, as do the following stores that have both a high street and online presence, Boots, Superdrug and Morrisons.

Taste, Packaging etc

As a regular tea drinker, I have always been worried about just how much affect my consumption is having on my teeth.

Tea and coffee along with the likes of smoking and red wine are all known to be causes of tooth staining.

Regular brushing will help avoid and reduce staining, but White Glo have a product specifically designed for tea and coffee drinkers, to target discolouration and yellowing of the tooth enamel.

The low abrasion formula not only protects against stains by repelling the formation of such but contains fluoride to fight against decay long with an extra strong whitening formula to fight existing staining, or so they say at least.

Voted the number 1 whitening toothpaste in Australia, you are going to expect good things from this product.

White Glo Toothpaste Review 2

The inclusion of a manual toothbrush and set of toothpicks in the box with White Glo (view on Amazon) makes the physical box larger than most toothpaste boxes.  
The design is not bad, but for me, it does not jump out at me as some others do.

The silver, blue and brown colour combination is not the most compelling but there are some clear callouts to the main features of the paste.

Those that stand out most are the ‘Extra Strength Whitening Toothpaste’ and ‘Bonus X Action Toothbrush’.

White Glo Toothpaste Review 3

So in the box is the tube of toothpaste which is a fairly sizeable 100ml.

At 100ml it is larger than most tubes of paste that come in at around 75ml, so using a pea sized amount of paste you should get 4 months from this tube rather than the more typical 3.

Included is a manual toothbrush, with a Cross Action bristle design.

The design and configuration of these bristles are such that it should aggravate, clean and sweep away dirt and stains from the teeth effectively.  The bristles are more compact than a normal toothbrush and remove the stains without being abrasive to the teeth.

My brush was a rather bright pink and white colour combination.  I am not sure if this is the standard inclusion of whether it is pot luck as to white colour it is.

It is optional as to whether you use this brush, it is though advised.   

The actual tube of paste does suggest that electric toothbrush users should use the included brush as part of the routine, I am not entirely sure why, when an electric will generally provide a better clean.

White Glo Toothpaste Review 4

I believe this request is so that you stand the best chance of improvement.  How much impact or difference it makes by not using it, I am not entirely sure.  I am inclined to believe the potential benefits are limited and you can’t argue it did not work unless you use this brush.

A small but useful feature of the brush is that at the top of the handle is attached a small suction cup.  This allows you to hang the brush from a small surface such as a tiled wall or mirror for neat storage.

Also included as a neat touch is a pack of toothpicks.  Packaged in a small cardboard sleeve these can easily be stored in a pocket, bag etc.  You get 8 white plastic picks included to help remove food particles caught on or in between the teeth.

White Glo Toothpaste Review 5

So then to the paste in a bit more detail.

The tube comes with a flip lid, that wins points for me.  

Flip lids make it easy to use the tube with one hand.  It stands upright on the lid and you have to remove a foil seal before use.

Once removed, the paste has a life of 12 months.  Of course, you will use it a lot sooner if you use every day.

The paste is white in colour with a few speckles of blue throughout.  

I believe that these are the components that aggravate the stains tooth surfaces to remove the stains and protect the teeth.  There are further micro-particles not noticeable to the human eye that work to help achieve the excellent clean.

It has a very strong minty flavour that might be a little overpowering for some, but certainly leaves a zingy freshness.

White Glo Toothpaste Review 6

Whilst it is hard to say precisely how long this freshness lasted for I would suggest it was about 2 hours that it remained noticeable.  The effect may well have lasted longer but I was unable to actually notice this myself, but my breath may have appeared fresher to others.

The paste was not the most frothy, but a little more frothy than many pastes I have used.

Post brushing, it was obvious from running my tongue along my teeth that my teeth had a certain film to them.

When using this toothpaste I experienced no sensitivity or abnormalities, but please be aware that should you, stop using and consult your dentist.

White Glo Toothpaste Review 7

Whilst it is only labelled on the box and not clearly marked on White Glo’s website, there is a 100% money back satisfaction guarantee.  

According to the packaging, if you are not happy with the product, you can return it to them for a full refund.

White Glo Toothpaste Review 8

They are an Australian firm but do have a UK address listed on the packaging.  However, no mention is made of how to return it, to what address and how to get your refund.  I am sure if you contacted them they would assist and provide this, but for the relatively small initial cost, I would suggest it is not worth the effort.


The ingredients in this toothpaste are:

Calcium Carbonate, Aqua (Water), Glycerin, Sorbitol, Silica, Aroma (Flavour), Sodium Lauryl Sulphate, Copernicia Cerifera (Carnauba) Wax, Carboxymethyl Hydroxyethylcellulose, Chondrus Crispus (Carrageenan), Sodium Saccharin, Rosa Canina Fruit Oil, Sodium Monofluorophosphate, CI 77891 (Titanium Dioxide). 

I am not here to argue the right and wrong ingredients to include, but the inclusion of Sodium Lauryl Sulphate and Titanium Dioxide may well be met with criticism by some due to the possible links to negative impacts on human health.

The inclusion of fluoride within this paste helps protect the teeth against cavities and gives the small amount recommended by dental professionals to encourage stronger and healthier teeth.

This paste contains a Microwax shield to prevent staining.

Essentially forming an additional barrier to the teeth surface, tea and coffee should have a harder job of adhering to and staining the teeth.  I could feel the film the paste left behind on the teeth.

Most ‘whitening’ toothpaste helps you achieve a whiter smile by removing surface stains that dull the natural colour of your teeth rather than changing the tooth colour via a chemical bleaching process.

Therefore the results will be different for everyone, as we all have a varying amount of staining on the teeth.

You may see noticeable improvements, but I feel it necessary to point out that a recent Supershoppers test found that there is little difference between the amount of stains removed by a whitening toothpaste compared to a regular toothpaste. We cover this more in our post on the best whitening toothpaste.

White Glo Toothpaste Review 9


This review of the White Glo is not a scientific look into the ingredients and how it performs, but a genuine opinion of a typical user.

I feel that this paste poses little in the way of risk to you and your health.

Far from an all natural solution, the ingredients in the paste may cause concern for some, which is understandable, but the majority are commonly used by other manufacturers and significant risks would likely have been identified.

Is it eco-friendly?

Sadly the vast majority of toothpaste tubes are destined for landfill.  This is because they cannot easily be recycled.

Although Colgate do have their own recycling scheme, stopping these tubes getting buried in the ground or incinerated, requires a more proactive change from the top of these corporations and for some to take the lead, which few are at this time.

White Glo does not suggest or advertise this is an eco-friendly product, but maybe they could look at including a bio-degradable toothbrush rather than a plastic one?!

Other whitening products from White Glo

The brand manufacture and market a number of other toothpastes and teeth whitening systems.

Aside from the paste being reviewed here, I have not gone hands on with or used any of them personally.

Having analysed the products, what they are supposed to achieve and their ingredients, it would appear, just like the paste these are just stain removal products.

Whilst stain removal can make the teeth whiter, they are not actually changing the baseline (natural) colour of your teeth.

The name of some of these alternative products are:

  • Diamond series whitening system
  • Extreme teeth whitening pen with whitening strips
  • Express teeth whitening system
  • Dual treatment whitening system
  • Bright nights dissolving whitening films
  • White Glo white accelerator
  • Professional choice whitening toothpaste
  • Smoker formula
  • 2 in 1 whitening toothpaste with mouthwash
  • Anti-plaque whitening toothpaste
  • Herbal whitening toothpaste
  • Night and day whitening toothpaste
  • Diamond White

What we would like to see improved

When a company offers a money back guarantee this is always impressive in my mind and shows a dedication to customer satisfaction.

Transparency is essentially the main thing I would like to see the makers of White Glo and other whitening toothpaste be better at.

I think they have a responsibility to educate consumers like you and me more.

For example, what is it particularly about this tea and coffee formula that is so special compared to any other toothpaste?

It has this claimed MicroWax shield, but what does that really mean to average users like you and I?

Ratings / Conclusion

As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.

For this reason, we have chosen to omit star ratings.

However, below you can find a summary of our closing thoughts.

You could do a lot worse when it comes to a paste that can whiten your teeth.

I am not able to confirm that this formula is necessarily technically any better than any other whitening paste for removing stains, particularly tea and coffee.  It does have a different ingredient list compared to other whitening pastes and the film like feeling I was left with on my teeth certainly suggested it was doing something.

Don’t expect miracles, as I have explained, tooth whitening is complex and in reality, this paste is a stain removal product that can offer restoration of the natural tooth colour and does not actually change the tooth colour to be whiter than it is naturally.

Given that this paste is not much more expensive than a normal tube of toothpaste, you have little to lose.


  • Where can I buy White Glo Coffee & Tea Drinkers Formula Toothpaste?
    • Online sellers such as Amazon sell it as do the following stores that have both a high street. and online presence, Boots, Superdrug and Morrisons.
  • Does it contain peroxides?
    • No
  • What does it taste like?
    • String minty taste.
  • Does it hurt?
    • I had no sensitivity, pain or side effects from using this paste, should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
  • How long does it last?
    • Using a pea sized amount of paste you should get up to about 4 months of usage from this tube.  It is difficult to say exactly as my test did not last long enough to use the tub of paste completely and the ‘pea sized’ amount will differ for different people.

Your Opinions

Do you own or have you used the White Glo?

Are there certain things that you really like or dislike?

Let me and other readers of this article know what you think, by commenting below.  Your feedback and opinions are incredibly valuable.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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