Our recommendations are independently selected and dentist-approved. We may earn a commission if you buy something. Why trust us?

Pro Teeth Whitening Co Activated Charcoal Powder Review

Pro Teeth Whitening Co Activated Charcoal Powder Review 1

Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.

This product may make your teeth appear whiter, by removing surface stains.

It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.

Whilst charcoal toothpaste might well be an option, to remove stains, it isn’t the ideal product.

We explain the better teeth whitening methods in detail here, with supporting content on tooth whitening information available here.


  • It can potentially improve the colour of your teeth by removing stains
  • Smart packaging
  • 100% natural
  • Not tested on animals
  • Suitable for vegans


  • Everyone will get different results
  • Can appear expensive when compared to a normal toothpaste
  • Can be messy
  • The true effects on the teeth are not known
  • Not the best taste
  • Takes more time, if done properly

Does it actually work?

We understand you want whiter teeth, but this might not be the right product for you.

Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don’t make this clear).

This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.

Teeth whitening – a quick explainer

There is a general misunderstanding of how whitening products work, which is why we’ve covered the topic in detail.

Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.

Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.

Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.

We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist)  are a great place to start:

If you’re interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.

We’ve also created this short video, which further explains how stain removal products may not work the way you think:

How to remove stains from the teeth

Before & after results

Everyone’s teeth are different.

Our lifestyles, genetics and medical conditions all have an influence on our teeth.

Some people have heavily stained teeth, whilst others do not.

Pro Teeth Whitening activated charcoal powder works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.

The results you achieve by using Pro Teeth Whitening will be different to me.

I have tried many different products and have little to no staining on my teeth.

Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.

However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.


£11.99 is the recommended retail price for Pro Teeth Whitening Co’s activated charcoal product.

Often you can buy products cheaper than the recommended price, but in this instance, the average selling price appears to remain stable.

Head to Amazon and you might get it for around £10 on occasions, whilst you will pay over the RRP at Boots, where it is being sold for £15 at the time of review.

Where To Buy

Depending upon your location will to some extent depend on where you can purchase this whitening powder.

Buy direct from Pro Teeth Whitening Co or via online seller Amazon, who tends to be the cheaper of the two.

Amazon’s price tends to include shipping whereas it is extra with Pro Teeth Whitening Co, making the product more expensive overall.

Preview Product Rating Price
Activated Charcoal Natural Teeth Whitening Powder by Pro Teeth Whitening Co Activated Charcoal Natural Teeth Whitening Powder by Pro Teeth Whitening Co 14,189 Reviews £14.99 £9.99

Taste, Packaging etc

The first activated charcoal product I ever tried was Procoal (reviewed here.)

I would be lying if I said the very idea of brushing my teeth with it seemed like a bit of a strange idea, but I got used to it, despite the resulting black smile.

Toothpaste is still my preference; I have had years of doing it this way, so it is hardly surprising.

Is Pro Teeth Whitening companies activated charcoal product any different?

An Amazon bestseller with over 4,000 reviews (82% of which are positive) and having won the 2018 Pure Beauty Awards best new oral beauty product things look positive.

Pro Teeth Whitening Co Activated Charcoal Powder Review 2

Let’s start with some important information about charcoal, or more specifically activated charcoal.

This is not the regular coal you stick on the BBQ, ground down into a powder and put into a jar.  This is an all natural product, made largely of coconut shells (more on that later).

The point here is this is ‘safe’ to use on the teeth and you should not attempt making your own at home from the bag of coal you have in the garage or shed, that will not be.

Activated charcoal goes through a specific process to make it what it is and safer for you to use and ingest.

What I wish to make clear is that the long term effects of using activated charcoal are not known.  I have researched this extensively, looking at it from both sides in our charcoal toothpaste guide.

More information is included in the ‘safety’ section of the review below.

Pro Teeth Whitening Co Activated Charcoal Powder Review 3

The reason charcoal is a popular option is aside from it being a natural product, it has some excellent properties.

It has been used in the medical profession for many years, particularly to treat poisoning.

The charcoal is a porous substance that absorbs the bacteria it comes into contact with bonding it all together and achieving a cleaner and whiter smile once used on the teeth.

Therefore it works in principle like most other whitening toothpastes, by removing stains.  It is not actually ‘whitening’ teeth by changing their colour, but getting off the dirt, marks and stains that hide or dampen the true natural tooth colour.

If you are a heavy drinker of tea, coffee or red wine then you will likely see the benefits of this more than those who do not consume large amounts of these liquids.

Don’t expect some of the miracles that Instagram images appear to depict.

If you are hoping to use charcoal to achieve whiter teeth, I strongly encourage you to understand the subject of teeth whitening a little better.  Our simplified overview of teeth whitening is worth a few minutes of your time.

Pro Teeth Whitening Co Activated Charcoal Powder Review 4

There is something quite strange about dipping your toothbrush into a jar of grey powder, that is charcoal.  Now you may expect it to be black in colour, like Procoal is but this has been mixed with clay which gives it the lighter and perhaps more appealing grey colour.

The small 60ml glass jar is fitted with a screw cap lid and is nicely presented in a white box too.  It looks the part.

It also wins because everything about this product is natural.  No additives or preservatives or artificial substances, suitable for vegans.  Although unlike many of the other activated charcoal products, this teeth whitening solution is not just charcoal.

The recommendation is to pour a small amount onto your hand and dab the wet bristles of the brush in the powder.  This can be a little messy, so I found myself dipping my brush into the jar, but too much water on the head can drip into the tub and ruin the contents, so be considerate of this.

Pro Teeth Whitening Co Activated Charcoal Powder Review 5

The charcoal is really fine in its powder form, it is not big chunks, but it is not a 100% smooth texture to look at, like most toothpastes.  However press it between your fingers and you can’t really feel it, it really is like a powder. You can’t really notice a rough gritty texture.

When you put it in your mouth and onto the teeth, you expect to have a strange or perhaps not very pleasant taste, it is supposed to taste of peppermint.  Whilst I could smell it, I could not taste it.

The taste was for me a little ‘earthy’.  Better than Procoal but not exactly the most pleasant experience.

You can’t get away from the fact that the first few uses are a bit strange and it takes some getting used to.  There is not quite the grittiness I had expected, but I found if my toothbrush was too wet, the charcoal had a tendency to clump a little.

To use, brush your teeth like you would normally.  Directions vary from brand to brand, Procoal suggest brushing for 1-2 minutes and leave for 2 minutes without brushing to allow the charcoal to have maximum effect.

Pro Teeth Whitening Co Activated Charcoal Powder Review 6

When you have brushed and you are playing the waiting game for a couple of minutes, you do have a rather dull grey colour to your teeth and gums and it is a bit odd to look at, although the coverage is not as great as the darker charcoal products.  If you are not all that sold on the taste, this, of course, lingers too.

When the time has passed, spit out what you can and then rinse your mouth out.  You may need to brush again but just with water this time to remove residue.

This whole process is easily twice if not 3 times as long as regular brushing.  Maye a normal toothpaste is just as effective here? Less time, tastes better and has just the same effect?

From the tub, you will get around 150 uses, so it should last you for 2-3 month’s, even if you use twice a day, although we advise you limit use to around 2 weeks.

It is worth noting too that this can potentially stain your toothbrush, just something to be aware of.

Pro Teeth Whitening Co Activated Charcoal Powder Review 7

During and after use I found no additional sensitivity in my teeth or gums.  Some have reported bleeding and inflammation, but everyone can react differently. If you do have any issues, stop using and consult your dentist.

The RRP of Activated Charcoal Natural Teeth Whitening Powder by Pro Teeth Whitening Co is £11.99 which is cheaper than the likes of Procoal that is £19.99 and essentially half the price of Warpaint at £30, but cheaper options exist, notably a regular tube of toothpaste at just a couple of pounds.


The full list of ingredients are:

Bentonite Clay, Calcium Carbonate, Activated Charcoal (Cocos Nucifera Shell Powder), Flavouring (Mint), Peppermint(Mentha piperita), Sodium Chloride, Ginger Root Extract (Zingiber officinale).

The addition of the clay is to aid the charcoals work, helping absorbing whilst also delivering essential minerals. Sodium Chloride (commonly known as salt) helps too with the clean whilst the Ginger and Peppermint help with freshness and fight bacteria and inflammation.

There is no fluoride in this paste, which is the recommendation of many dental professionals, to help keep your teeth healthy.

Pro Teeth Whitening Co Activated Charcoal Powder Review 8


I am not going to categorically tell you that you should or should not use this type of product, but if you do, do so aware of the pros and cons.

Charcoal tends not to get the blessing of dental professionals, particularly not in this natural state.

It may indeed have positive effects for you, but some will see equally good results from a regular tube of fluoride toothpaste.

Companies producing activated charcoal insist it is safe for use every day but most dentists urge caution as the damage to the tooth enamel is not known.  Sadly no real studies in the use of charcoal exist to support either side of the argument.

Some brands such as Beverly Hills, upon request, provided documentation to show the abrasiveness of their product in comparison to others, showing it fell well below more abrasive whitening pastes available today.  This is good news.

I reached out to Pro Teeth Whitening Co for any information on what research they have done or evidence they can provide to confirm it is safe for everyday use as they advise.  I received a response, but not one that was overly helpful or reassuring.

“The abrasive nature is very little in this product – the charcoal is actually so fine that it’s hardly abrasive.

This works like a sponge, extracting the stains off your teeth.

It is used by many thousands of people and it is manufactured here in the UK with all the necessary safety assessment sheets”

From using it I can say the powder is very fine, so it is unlikely to be as abrasive as some other products, but, there is no evidence to hand for this.

Now I am not here to make any final assessment on the safety of activated charcoal products, but I don’t want you to be under any illusion when it comes to using it. You only have one set of teeth, so you need to be happy with what you are using on them.

Hundreds of thousands of people appear to be using this and other products with few reported issues, myself included, but without clinical research, we will never really know for sure.

Pro Teeth Whitening Co Activated Charcoal Powder Review 2

Is it eco-friendly?

Does using all natural products make this more environmentally friendly?! Yes and no I guess.

The glass jar is easier to recycle than the plastic lid, but the small jar could well be re-used once empty.

It is too arguably better than the tubes that toothpaste comes in.

To be fair at no point is it suggested or sold as an eco product.

I don’t want you to waste your money or have to throw away the powder because you don’t like it or it’s not what you expected.

By reading this review you will gain a few extra insights and potentially stop yourself from having to do just this.

Other whitening products from Pro Teeth Whitneing Co

Also available is an activated charcoal whitening toothpaste and premium  dental whitening strips with activated charcoal.

Whilst I have not been hands on with either of these items, the ingredients within them mean that just like the powder being reviewed here, they only remove the staining on your teeth.

They will not make the teeth whiter by actually changing the tooth colour.

What we would like to see improved

Dig deep on the manufacturer’s website and you will get a little extra clarification and acknowledgement that it will not whiten teeth for all.

The main sales pages are a little less forthcoming with this information.

To be fair they do mention stain removal a lot.

I am calling out the industry as a whole, in that they need to do more to educate consumers like you and me on what tooth whitening is.

If they do this, more people will understand that a powder or paste equivalent is only ever going to remove stains and the results will be different for everyone.  Additional attention could be given to explain those with darker teeth as a result of trauma, natural yellowing or as a side effect of medication will only ever really see a noticeable benefit from a professional cosmetic whitening procedure.

Pro Teeth Whitening Co Activated Charcoal Powder Review 10

Ratings / Conclusion

As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.

For this reason, we have chosen to omit star ratings.

However, below you can find a summary of our closing thoughts.

It is not as simple to use as a regular toothpaste, it is not as cheap and the taste is not as nice.  The ingredients are natural, there are no artificial products and it is suitable for many, including vegans.

There is no denying a paste or powder like this is a cheaper solution than professional cosmetic whitening and may still deliver acceptable results to some.

It is not the most expensive charcoal powder, but I don’t feel that there is anything offered here that is particularly special to justify the price point.

Cheaper options exist, including a conventional tube of toothpaste which may deliver some pretty impressive results.

My personal feelings err slightly on the side of caution more than anything just because the implications of long term use of charcoal are unknown; but how can I argue with so many positive comments and feedback from the wider population who have tried this?


  • Where can I buy Activated Charcoal Natural Teeth Whitening Powder?
    • The best way to obtain Pro Teeth Whitening Co’s activated charcoal product is via online outlets such as Amazon and Pro Teeth Whitening Co’s website directly.
  • Does it contain peroxides?
    • No
  • What does it taste like?
    • There is really no overpowering taste to the charcoal.  Whilst I could smell the mint flavour I could not taste it
  • How does it work?
    • The activated charcoal absorbs bacteria that forms the stains found on teeth.  Absorbing and removing these bacteria helps whiten the teeth by removing what would normally stick and discolour the teeth.
  • How much should I use?
    • Just enough to coat the tips of the brush bristles.
  • How long should I brush for?
    • It is advised to brush for 1-2 minutes like you would normally, then leave in the mouth for a couple of minutes.  You should then rinse and brush again with just water to remove residue.
  • Does it hurt?
    • I had no sensitivity, pain or side effects from using this.  Should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
  • How long does it last?
    • It lasts for approximately 150 uses.
  • Is it safe? / Does it damage the enamel on my teeth?
    • The manufacturer suggest it is safe.  When asked they could not provide any evidence other than telling me it was very fine and hardly abrasive. Dentists have concerns over the use or activated charcoal and the long term implications on the teeth and the enamel surfaces are unknown, but no dedicated studies exist to really prove either way.

Your Opinions

Do you own or have you used the Pro Teeth Whitening activated charcoal powder?

Are there certain things that you really like or dislike?

Let me and other readers of this article know what you think, by commenting below.  Your feedback and opinions are incredibly valuable.

Review Date
Reviewed Item
Pro Teeth Whitening Co Activated Charcoal Powder

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

Read More

Leave a comment or question