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Oral-B 3D White Brilliance & Vitalize Toothpaste Review

Oral-B 3D White Vitalize & Brilliance Toothpaste Review

Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.

This product may make your teeth appear whiter, by removing surface stains.

It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.

If you want to actually whiten the baseline colour of your teeth and not just remove stains, then take a look at our article on the best whitening methods. This gives you all the key pieces of information with more available should you need it on our teeth whitening hub page.


  • It can potentially improve the colour of your teeth by removing stains
  • Tastes ok –  very mild flavour
  • Smart packaging


  • Dull minty flavour
  • Freshness did not appear to last as long as many other pastes
  • Will not whiten teeth for all
  • Would prefer a flip lid

Does it actually work?

We understand you want whiter teeth, but this might not be the right product for you.

Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don’t make this clear).

This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.

Teeth whitening – a quick explainer

There is a general misunderstanding of how whitening products work, which is why we’ve covered the topic in detail.

Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.

Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.

Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.

We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist)  are a great place to start:

If you’re interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.

We’ve also created this short video, which further explains how stain removal products may not work the way you think:

How to remove stains from the teeth

Before & after results

Everyone’s teeth are different.

Our lifestyles, genetics and medical conditions all have an influence on our teeth.

Some people have heavily stained teeth, whilst others do not.

Oral-B 3D White Brilliance & Vitalize work by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.

The results you achieve by using 3D White Brilliance or Vitalize will be different to me.

I have tried many different products and have little to no staining on my teeth.

Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.

However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.


More expensive than a standard tube of paste, it is by no means the most expensive paste you can buy.

The cost will vary depending on where and when you buy it.  Typically some of the high street stores are more expensive than those online stores, which are particularly competitive on price.

The recommended price for this toothpaste is £3.50

At the time of reviewing the cheapest price I found this for was £2.00 with the most sticking to or at least very close to the £3.50 RRP.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 1

Where To Buy

You can buy it from many high street outlets, typically stocked in chemists such as Boots and Superdrug both on the high street and within their online stores.

At the time of writing Asda was the cheapest outlet for this paste.

Taste, Packaging etc

In this review, I am talking about two different tubes of toothpaste from Oral-B.

These are 3D White Vitalize and 3D White Brilliance.

They are VERY similar, with only a slight difference in the ingredients within the paste.

The Vitalize, along with whitening benefits, tones gums and re-mineralises the enamel on the teeth (view on Amazon).

The Brilliance doesn’t have these added benefits but is more predominantly a whitening toothpaste that will remove up to 80% of surface stains within 2 weeks of use.

Before I talk about how you use the paste and what it tastes like, let me reiterate how ‘whitening’ toothpaste actually works.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 2

Technically, they do not whiten the teeth.  They actually remove surface stains, that may have discoloured the teeth.

It is the removal of the surface stains which make the teeth appear whiter, however, the paste is not actually changing the natural colour of your tooth.

There is only one sure way of getting very white teeth and that’s cosmetic tooth whitening, completed or overseen by a dental professional.

However, for many, the reason they want whiter teeth is because their teeth have discoloured.  Using a good toothpaste and brushing routine can lift those stains and restore a whiter shade, thus giving the whitening effect at a much cheaper price and with less chemical intervention.

Those with little or no staining will see no improvement in tooth colour.

Part of the Premium 3D White range, Brilliance and Vitalize are slightly less aggressive or expensive whitening (stain removal) pastes that within 2 weeks can begin making a difference.

It is here where I feel it is worth mentioning, that in a television programme called Supershoppers, their research and tests found that there is little difference between the amount of stains removed by a whitening toothpaste, such as those being reviewed here and compared to a regular toothpaste. We cover this more in our post on the best whitening toothpaste.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 3

When looking at this toothpaste packaging it has been designed to catch the eye and that it does.  The vivid purple with the minty green accents for the Vitalize variant and the deep red/maroon colour for the Brilliance with a diamond facet effect background, it looks smart and says premium.

The name itself then invokes thoughts of great teeth, 3D White, Brilliance, Vitalize, strong emotive words that have the brain on a path for success before you have even picked up and used the product.

So with your attention firmly grasped, you pick it off the shelf be that physical or online and begin using it.

The tube itself is fairly conventional with a screw cap on which the tub stands when not in use.

I find screw caps a bit of frustrating really, I think a flip lid is much better as you can use them one handed.


Well generally speaking you have the toothbrush in one hand and the tube of paste in the other.  A flip lid allows for one handed opening and closing.  Whilst possible with a screw cap it is a little more awkward and I just generally think would be easier.  Nu Skins’s AP24 Whitening toothpaste has a flip lid.  Maybe there is a reason I am missing as to why it does not.

There is 75ml of toothpaste in the tube.  Using a pea sized amount of paste, which will give you approximately 3 months usage from each tube of paste.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 4

When you remove the cap for the first time there is a foil seal over the top to retain the freshness and preserve the paste before you come to use it. Whether this is a psychological effect or not for me those with a foil seal always seem more premium than those without.

Once opened this toothpaste should be used within 12 months to ensure freshness and effectiveness.   Of course generally, you will use sooner than 12 months if you are cleaning twice a day.  

If you have not opened it you have generally a couple of years to open and use before it goes out of date. The use by date can be found on the flat sealing edge to the tube of toothpaste, the opposite end to the lid, it is embossed there.

To the paste itself then.

When squeezed out of the tube, the paste is a white colour with subtle flecks of blue throughout.  Here are the active ingredients that will help scrub the teeth clean and remove the surface stains.

As you know we are looking at 2 variants of the same range of paste here, Oral-B 3D White Brilliance and Oral-B 3D White Vitalize.  

The 3D White Vitalzse (view on Amazon) and Brilliance have slightly different formulations specific for different needs. The Vitalize, along with whitening benefits, tones gums and re-mineralises the enamel on the teeth. The Brilliance doesn’t have these added benefits but is more predominantly a whitening toothpaste that will remove up to 80% of surface stains within 2 weeks of use.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 5

Upon using with a toothbrush what I found is that the pastes do not froth up as much as one might expect, this is not a bad thing, just an observation.  Never judge how good a paste is based on how frothy it is.

Like a washing up liquid, more bubbles does not mean it is a better cleaner, same principle here.

Whilst it is advertised to have a minty flavour and it does that flavour is very subtle and does not strike your senses as some pastes do.  Again this is not a bad thing, but I make comment on it as if you are not a big fan of punchy minty flavours then you might like this.

I personally like the big hit fresh zingy taste that you often get.  It is really a false indicator of how fresh and clean my mouth really is but it makes me feel better if I get that dentist clean feeling.

For me, the freshness lasted no more than an hour before I could really notice it.  That is not to say it did not continue to work for longer.  I had no comments about bad breath, but then typically I do not suffer from such nor is this intended to specifically fight bad breath.

Whilst the flecked paste has active ingredients that scrub the stains off the tooth surfaces, unlike some other pastes there was not that gritty taste, it was really quite smooth and no obvious feeling of abrasion.

I experienced no abnormalities or sensitivities when using these pastes, but should you so so, stop using it and consult your dentist.

Oral-B 3D White Brilliance & Vitalize Toothpaste Review 6

If you really want ‘whiter’ teeth there is only one real option and that is to have them professionally whitened. Toothpaste can’t transform a set of yellowed teeth to pearly white gnashers.

That said, I do believe there is a benefit to be gained from using such a paste and that with long term continued use it can to some degree improve your teeth colour by not only removing stains but reducing the ease with which they form in future, creating a protective layer almost that resists such.

Vitalize is more about protection on the tooth surfaces with re-mineralisation and toning the gums, results that are much harder to see and feel (view on Amazon).

Priced at £3.50 per tube but available from as little as £2 this is not an expensive paste and can often be picked up on a deal offered by retailers.

Stocked in many of the leading supermarkets and chemists it is also easily accessible and is not some special purchase or online only product.  For a relatively small amount less it is in my opinion justifiable that this paste is worth the extra spend over your normal go to cheaper paste.


The ingredients are almost identical but with a small difference.


Aqua, Sorbitol, Hydrated Silica, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Hydroxide, Sodium Fluoride, Carbomer, Sodium Saccharin, Xanthan Gum, CI 77891, Limonene, Mica, Glycerin, CI 73360, CI 74160.*


Aqua, Hydrated Silica, Sorbitol, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Cellulose Gum, Sodium Hydroxide, Aroma, CI 77891, Carbomer, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Limonene, CI 74160.*

Both pastes contain Sodium Fluoride (1450ppm Fluoride).

*This paste does contain Sodium Lauryl Sulphate (SLS) (more information)  and CI 77891, otherwise known as Titanium Dioxide (more information)  which are potentially contentious inclusions for some.  Whilst commonly used within cosmetics and toothpastes for many years, in more recent times studies, have identified potential health and environmental concerns. There are arguments for and against with either ingredient and a range of toothpastes that are specifically designed without the inclusion of such, particularly SLS.  Further reading: Telegraph , Drugs.com, NCBI, SLS Free, Daily Mail.


I personally, nor do any of the Electric Teeth team carry out any scientific tests to verify the safety of toothpaste.  We can’t give you the science behind every ingredient and why the formulation is the way it is.

However, our knowledge and experience does allow us to make some comments that I am sure you will find useful.

We have no reason to believe that either of these pastes are unsafe. Oral-B is a large company that generally operate by strict and rigorous standards.

Toothpaste can be measured on the Relative Dentin Abrasivity (RDA) scale to determine how abrasive it is.

We do not know where each of these pastes rank on this scale at this time but do not think that they are highly abrasive and should be a cause for concern.  Based on other similar pastes although not the least abrasive, we estimate they are rated around 100 on the scale, falling well within the safety limits.

As mentioned in the ingredients section the inclusion of SLS and Titanium Dioxide is potentially controversial and some may wish to avoid these pastes as a result.

Importantly from the perspective of most dental professionals, both variants of the paste include fluoride, which can help protect the teeth.

Is it eco-friendly?

This toothpaste is by no means all natural and can’t be considered eco-friendly in its own right.  Oral-B, nor any of their resellers claim such.

But, some people can be miss-sold a product and end up wasting it and throwing it into landfill when they realise it isn’t what they expected or it did not work.

By reading this review, you are educating yourself on the facts of the product and learning whether it is right for you or not and subsequently shouldn’t have to get rid of it for the aforementioned reasons.

Other whitening products from Oral-B

As one of the market leading brands, Oral-B manufacturer many different toothpastes.

At the time of writing I count approximately 18 different products (including mouthwash) that have white or whitening in the product name.

Many fall under a sub brand called 3D White.

Whilst I have not used all of these products, they are all free from peroxides or bleaches that change the natural colour of the teeth.

Each product can work towards effectively removing staining and discolouration of the teeth, to make them appear whiter, but they will not change the original colour of the tooth.

Teeth age and get yellower, trauma and medications can also alter the colour of the teeth.  But, in these instances this affects the internal structure of the tooth, which the toothpastes and mouthwashes cannot alter.

What we would like to see improved

Over recent years big brands like Oral-B have gotten a bit better, but there is still a consistent lack of transparency in the way consumers like you and I are educated about these whitening products.

I feel that the brands do cash in a little on our naivety and desire for whiter teeth.

A consistent user of whitening toothpaste is never going to see the improvements they expect, but many don’t know this.

Why to does Oral-B need 2 almost identical formulations of the same paste? How do we really know which to buy?

I beleive if they could help us to understand we could all buy with more confidence.

Ratings / Conclusion

As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.

For this reason, we have chosen to omit star ratings.

However, below you can find a summary of our closing thoughts.

Ultimately these 2 different toothpaste formulations are far from the worst you can buy and in reality offer very good value to those who may want to achieve a greater level of stain removal.


  • Where can I buy Oral-B 3D White Brilliance & Vitalize Toothpaste?
    • You may not find it in every store, but most large high street supermarket outlets should stock it along with chemists like Boots and Superdrug.
  • What are the ingredients in Oral-B 3D White Brilliance & Vitalize?
    • Brilliance – Aqua, Sorbitol, Hydrated Silica, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Hydroxide, Sodium Fluoride, Carbomer, Sodium Saccharin, Xanthan Gum, CI 77891, Limonene, Mica, Glycerin, CI 73360, CI 74160.
    • Vitalize – Aqua, Hydrated Silica, Sorbitol, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Cellulose Gum, Sodium Hydroxide, Aroma, CI 77891, Carbomer, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Limonene, CI 74160.
  • Does it contain peroxides?
    • No.
  • What does it taste like?
    • It has a mild mint flavour which does not last or as long as one would hope post clean.
  • Does it hurt?
    • I did not find it to do so. If you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
  • How long does it last?
    • Approximately 3 months based on 2 pea sized amounts being used each day.

Your Opinions

Do you own or have you used the Oral-B 3D White Brilliance or Vitalize toothpaste?

Are there certain things that you really like or dislike?

Let me and other readers of this article know what you think, by commenting below.  Your feedback and opinions are incredibly valuable.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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