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Ecodenta Black Whitening Toothpaste Review

Ecodenta Black Whitening Toothpaste Review 1

Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.

This product may make your teeth appear whiter, by removing surface stains.

It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.

Thinking of buying a charcoal toothpaste or powder? We recommend first checking out our best charcoal toothpaste article. It contains a huge guide on using and choosing charcoal toothpaste.

If whiter teeth is your desire, then the content on our teeth whitening page is for you. In particular the article on the best teeth whitening methods.


  • It can potentially improve the colour of your teeth by removing stains
  • Smart packaging
  • Minty flavour
  • Ease of use


  • Everyone will get different results
  • Not as natural and organic as you might like
  • The marketing is a bit misleading
  • Aftertaste

Does it actually work?

We understand you want whiter teeth, but this might not be the right product for you.

Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don’t make this clear).

This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.

Teeth whitening – a quick explainer

There is a general misunderstanding of how whitening products work, which is why we’ve covered the topic in detail.

Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.

Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.

Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.

We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist)  are a great place to start:

If you’re interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.

We’ve also created this short video, which further explains how stain removal products may not work the way you think:

How to remove stains from the teeth

Before & after results

Everyone’s teeth are different.

Our lifestyles, genetics and medical conditions all have an influence on our teeth.

Some people have heavily stained teeth, whilst others do not.

Ecodenta black whitening toothpaste works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.

The results you achieve by using ecodenta will be different to me.

I have tried many different products and have little to no staining on my teeth.

Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.

However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.


There can be quite some variance in the price that this paste is sold for.

At the time of writing, prices are between £2.50 and £7.

Although, on average, the price tends to hover around £5.

Where To Buy

Ecodenta is available from popular high street health and wellness retailer Holland & Barrett, independent retailer Eco Natural Products, and of course from online retailer Amazon as well.

Preview Product Rating Price
Ecodenta Black Whitening Toothpaste Ecodenta Black Whitening Toothpaste 576 Reviews £5.49

Taste, Packaging etc

Ecodenta are a Lithuanian brand that produce toothpastes, mouthwashes and toothbrushes.

I have to admit, despite writing about dental products for the last few years it is only recently when investigating the current trend that is activated charcoal as a tooth whiteners did I come across Ecodenta.

Their Black Whitening Toothpaste (view on Amazon) is (at the time of writing) amongst one of the best-sellers in the toothpaste space, thanks to the on-trend inclusion of ‘Black Charcoal’ and the fact it is made up of primarily (93%) ecological or natural ingredients.

Where activated charcoal powders have been so widely marketed within the beauty and fashion space, how does the ‘black toothpaste’ from Ecodenta stand up?

Unlike most of the powders with just one or a few ingredients, Ecodenta Black has a much more extensive list of products included to create the paste that I am trying out.

For a much broader overview of charcoal toothpaste, see our best charcoal toothpaste article.

Ecodenta Black Whitening Toothpaste Review 2

Over the months prior to writing this review, I have tested and written about many different activated charcoal products.

Many of these powders suggest that they are teeth whiteners, and evidence both online and offline would suggest that they have some powerful ability to make your teeth sparkle.

The reality is a little different.

Unless specified, whitening toothpastes (this ecodenta paste included), actually help achieve whiter teeth by doing a good job of cleaning them, removing tannins a cause of staining on the teeth, rather than bleaching the teeth a different, whiter shade.

There is, in my opinion, a bit of a psychological effect when using black toothpastes like this.

You often think the teeth are whiter after brushing because your mind makes comparison to the black colour your mouth turns when brushing. Certainly in my mind at least, I had a more vivid memory of this than the colour before cleaning.

Those with heavily stained teeth, particularly those who drink lots of tea, coffee, red wine and smoke may find their teeth do end up being a couple of shades lighter over time. But, those with no staining will unlikely see a noticeable difference.

In fact, the team behind SuperShoppers, a UK TV programme, found that there is little difference between the amount of stains removed by a whitening toothpaste compared to a regular toothpaste. We cover this more in our post on the best whitening toothpaste.

Ecodenta Black Whitening Toothpaste Review 3

The ‘all natural’ solutions generally include very few, most often just 1 ingredient, activated charcoal (in a powder form).

The experience of using charcoal in powder form is quite different to conventional toothpaste.

My personal preference is still for toothpaste, I prefer the texture and often the freshness that comes as a result of using.

But, the use of activated charcoal only powders is somewhat invigorating thanks to the lack of artificial or chemical components within.

We have an article that lists many of the common ingredients found in toothpaste and post reading I am sure you will find something compelling about more natural products.

Ecodenta packaging says 93% ecological or ingredients of natural origin.  Those natural products are marked with an asterix * within the ingredients list.

Ecodenta Black Whitening Toothpaste Review 4

Now, I am not going to dispute that those * products are at least 93% natural.

However, the ingredient list is somewhat more extensive than the other activated charcoal products I have been using.

With Ecodenta black whitening toothpaste the ingredients are as follows:

Glycerin*, Aqua*, Hydrated Silica*, Sorbitol*, Sodium Pyrophosphate, Sodium Cocoyl Glutamate*, Aroma, Epigallocatechin Gallate*, Xantan Gum*, Mentha Arvensis (Mint) Oil*, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Saccharin, Cl 77266 (Carbon Black), Cl 77499.

Now, of course, you know what all of these are right?!

I am not going to go through them all but I will pick on the Teavigo and black charcoal that are explicitly mentioned as unique attributes to this paste.

Teavigo is an extract found in Green tea and is caffeine, herbicide and pesticide free.  It is a natural antioxidant.  Scientists believe antioxidants protect and repair cells from damage and may provide natural benefits for heart health, weight control and oral care (teeth and breath).  Great, but where is it on the ingredient list?  That would be Epigallocatechin Gallate….

With that covered where is the black charcoal? I see no activated charcoal or carbon on the ingredient list.  The closest match is CI 77266 (carbon black).   This is where things get a bit technical but according to EWG’s Skin Deep Cosmetics Database this ingredient is a ‘colourant’ which consists of almost pure carbon.

Therefore this is not exactly charcoal in the form you and I think or thought it might be.

It is not clear what percentage (%) of the paste is made up of this and I would suspect that given its classification it does not act in quite the same way activated charcoal does.

It is certainly a long way from the 100% activated charcoal products that are available.

If one of your main draws for this product was charcoal in a toothpaste from, I think this product is not really the answer.  At least Colgate’s Charcoal Deep Clean toothpaste actually lists ‘Charcoal’ as an ingredient.

Another niggle or peeve of mine if you like is that the manufacturer’s website says Ecodenta contains Kalident, a natural source of calcium, that strengthens enamel and fills microcracks and scratches.

Kalident, otherwise known as Calcium Hydroxyapatite is only present in some of Ecodenta pastes and not the black whitening toothpaste reviewed here.

Maybe I am being a little critical, but my intention is not to shame the product or brand, but just show you exactly what you are getting and how it is easy to misunderstand the product.

Ecodenta Black Whitening Toothpaste Review 5

On the positive side, the cost of a tube of this paste ranges from about £2.50 through to about £7.  This is a bit cheaper than many whitening toothpastes available

The product packaging is very smart.

The box and tube have a black, white and silver colour theme and the tube has more of a matte black look and feel rather than the more glossy look and feel often associated with toothpastes.

It has a smart, clean and professional look to it.

There is 100ml in the tube, that stands upright on its screw lid.  This will last on average 3-4 months.

Personally, I prefer a flip lid, but at least it stands upright, which helps the paste slide down and out of the tube.

When first opened, the tube is sealed with a little foil cap that needs to be removed.

When opened it reveals a pure black paste.

Ecodenta Black Whitening Toothpaste Review 3

There is something odd about a black toothpaste being able to make your teeth white.

When you begin brushing, the black dissipates to create a very light grey and fairly frothy in mouth foam/solution.  There is a minty smell and flavour to it.

However, I am not sure if it was just me, but the aftertaste whilst minty had a funny taste to it.  Not horrible, but not exactly the most pleasant, certainly not a zesty pop.

Cleaning with this paste is no different from a normal toothpaste.  With an activated charcoal product, you may have left it for a couple of minutes post brushing to let it work, but there are no such instructions provided to suggest you should here.

With any toothpaste, if you do feel any sensitivity, get any bleeding or other side effects that do not disappear within a couple of days of use, stop using and consult your dentist.

Unlike the black charcoal powders I have sort of gotten used to, this paste is smooth in texture and tastes minty fresh.

The ingredients including the Teavigo work to clean the plaque and bacteria of the mouth away and leave you feeling fresh.  To be fair it did do just this.


The ingredients in Ecodenta black whitening toothpaste are:

Glycerin*, Aqua*, Hydrated Silica*, Sorbitol*, Sodium Pyrophosphate, Sodium Cocoyl Glutamate*, Aroma, Epigallocatechin Gallate*, Xantan Gum*, Mentha Arvensis (Mint) Oil*, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Saccharin, Cl 77266 (Carbon Black), Cl 77499.

(* – Natual products)

An extended explanation of these ingredients is included in the section above.

It should be noted that fluoride, a common ingredient included in pastes is excluded.


I am not here to say whether you should or should not buy and use this toothpaste.

I have no immediate concerns or reasons to believe this paste should pose any safety issues.

Many dental professionals would likely suggest you may want to consider sticking with a good fluoride based toothpaste, as thse can help protect your teeth in ways this paste wont.

Is it eco-friendly?

With a large percentage of all natural ingredinets in the paste, I suppose there are grounds for suggesting that this makes the paste more environmentally friendly.

I am not a scientist or familiar with the production process enough to understand whether this is a justifiable argument.

What I do know is that the tube of paste is certainly not easily recycled and will likely end up in landfill or being incinerated.

By reading this review you get a good idea of what you might be purchasing, before you make that commitment, but some may end up disposing of the tube sooner than they should because of the aftertaste it leaves.

Other whitening products from Ecodenta

The company produces a number of other toothpastes (listed below) that are labelled whitening.

As you may now understand, these products will only ever remove the external staining on the teeth and do not change the natural colour of the teeth.  Therefore the whitening effect is achieved by removing stains rather than bleaching the tooth a brighter colour.

  • Cosmos organic whitening toothpaste with papaya extract
  • Magical black whitening gift set
  • Brilliant whitening toothpaste
  • Whitening toothpaste with bergamot, lemon oils and kalident

What we would like to see improved

As mentioned earlier in the review, I do think Ecodenta could do a little more to be clearer about the ingredients, what they mean and generally make it a little easier for consumers like you and I to understand.

Their website, in particular, is very sparse of details and explanation.

I do too think that they could be a bit clearer about the stain removal and whitening effects of the paste.

It is not clear how the teeth are whitened by this paste if you read their literature, but I know it is through removing extrinsic stains on the teeth.

This transaprency and consumer education is something all brands should pay more attention to.

Ratings / Conclusion

As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.

For this reason, we have chosen to omit star ratings.

However, below you can find a summary of our closing thoughts.

I am pretty convinced that ultimately Ecodenta are a reasonable brand with good intentions.

The paste is ok, but I was not won over by it.

You might be more understanding if you particularly desire a more natural formulation.

As a toothpaste, it does leave your mouth feeling clean and fresh.

If you can buy it at the lower end of the prices I have mentioned, you will not be paying much, if any premium over a more convenitonal tube of paste.

Preview Product Rating Price
Ecodenta Black Whitening Toothpaste Ecodenta Black Whitening Toothpaste 576 Reviews £5.49


  • Where can I buy Ecodenta Black Whitening Toothpaste?
    • Pop into your local Holland & Barrett store or buy online from them or Amazon.  These two outlets are the largest two stockists at the time of writing.
  • Does it contain peroxides?
    • No
  • What does it taste like?
    • There is a minty flavour.
  • How much should I use?
    • A pea sized amount, like a regular toothpaste.
  • How long should I brush for?
    • The standard 2 minutes.
  • Does it actually work?
    • I did not see any positive effects, but others have reported seeing improvements as a result of use.
  • Does it hurt?
    • I had no sensitivity, pain or side affects from using this.  Should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
  • How long does it last?
    • A tube like this should last 3-4 months.
  • Is it safe? / Does it damage the enamel on my teeth?
    • No information is provided on the abrasive nature of this toothpaste.  The Relative Dentin Abrasivity is the scale by which a paste is usually judged but no documentation has been made publically available to suggest how severe the abrasivity is.  From use it would appear to be less abrasive than most whitening pastes.

Your Opinions

Do you own or have you used the Ecodenta black whitening toothpaste?

Are there certain things that you really like or dislike?

Let me and other readers of this article know what you think, by commenting below.  Your feedback and opinions are incredibly valuable.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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1 thought on “Ecodenta Black Whitening Toothpaste Review”

  1. I recently bought this product and have only used it three times. The first time in the morning, I felt a little sensitive and swollen around the gum area, which was likely unrelated. So far, I haven’t experienced any adverse effects yet, but my mouth feels fresher after brushing with it, more than I have with regular toothpaste. My friend said that charcoal toothpaste is gritty and will wear away my enamel, but I know gritty toothpaste and this for sure isn’t one of them. I’m currently keeping track of my progress in the next month. I’ll consult my dentist immediately if my teeth get any yellower or more sensitive.

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