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Fairywill vs Sonicare & Oral-B

Fairywill vs Sonicare & Oral-B - header image

We have recently stopped recommending Fairywill as the budget choice in our best electric toothbrush post. 

At present we do not recommend opting for Fairywill as a cheap alternative to products from better known brands.

This is due to direct reports we have received about the rate at which Fairywill products fail. 

Further to this point, Fairywill products were removed from Amazon due to the company abusing the review system.

They were found to be offering free products in exchange for positive reviews, and offering replacements of broken products in exchange for positive reviews. 

We have a news post here that covered this event when it first happened.

Fairywill products come with a 1 year warranty, which is less than the 2 years offered by leading brands such as Oral-B. 

In our testing Fairywill products worked well for the period during which we tested them. However, we are unable to test all brushes for a long period of time, and the reports we have received suggest products have a good chance of failing within 6 to 12 months. 

Should the situation around the reliability of Fairywill’s products change, we will reconsider this advice. 

Editor’s Note

As of 6th July 2021, Fairywill products are no longer available on Amazon.

It is now selling products via eBay.

That being said, if your budget can stretch we do recommend Oral-B or Sonicare — we go into more detail below.


An electric toothbrush is a fantastic tool for improving and maintaining your dental health.

Whilst you do not need to spend hundreds of pounds to get a good electric toothbrush, you are really looking at least £30-50 to get a solid performing brush, from a reputable brand.

Not all have the budget to be able to afford such and therefore miss out on many of the benefits these electrically operated brushes offer.

However, thanks to the global economy that exists there are many equivalent products on offer at a much more affordable price.

Fairywill is perhaps the largest and fastest growing brand that I know, offering feature-rich toothbrushes at around half the price of the leading brands.

Cost savings are there to be had, but how do their brushes compare to those dental health brands we know and recognise?

Should you give Fairywill your money when picking up your next toothbrush?

In this article, I will be making a comparison between Fairywill, Philips Sonicare and Braun Oral-B, to help you understand which brand you should ultimately opt for.

Electric Teeth Verdict

There is undoubtedly a certain peace of mind you get when buying a Sonicare or Oral-B electric toothbrush that can be quite difficult to put a value on.

Fairywill differentiates by offering considerable value for money.  When you compare features on a Fairywill toothbrush to one of the larger brands you get a lot more, for much less money.

We currently recommend the Oral-B Vitality as the budget pick in our best electric toothbrush, but it is a closely fought battle with Fairywill, notably the FW-507.

Best Overall
Oral-B Pro 3 - 3500 - Black Electric Toothbrush, 1 Handle with Visible Pressure Sensor, 1 Toothbrush Head, 1 Travel Case, Designed By Braun, 2 Pin UK Plug
Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case - Black (UK 2-pin Bathroom Plug) - HX6800/03
Sonic Toothbrush, Electric Sonic Toothbrush with 5 Modes 4 Hours Charge Support 30 Days Use, Electric Toothbrushes Adults Includes 1 Travel Case and 7 Replacement Heads Black by Fairywill FW-507+420
Brush Name
Oral-B Pro 3 3500
Sonicare ProtectiveClean 4300
Fairywill FW-507
Customer Rating
Electric Teeth Rating
Best Oral-B
Best Value Sonicare
Good Vale
Best Overall
Oral-B Pro 3 - 3500 - Black Electric Toothbrush, 1 Handle with Visible Pressure Sensor, 1 Toothbrush Head, 1 Travel Case, Designed By Braun, 2 Pin UK Plug
Brush Name
Oral-B Pro 3 3500
Customer Rating
Electric Teeth Rating
Best Oral-B
Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case - Black (UK 2-pin Bathroom Plug) - HX6800/03
Brush Name
Sonicare ProtectiveClean 4300
Customer Rating
Electric Teeth Rating
Best Value Sonicare
Sonic Toothbrush, Electric Sonic Toothbrush with 5 Modes 4 Hours Charge Support 30 Days Use, Electric Toothbrushes Adults Includes 1 Travel Case and 7 Replacement Heads Black by Fairywill FW-507+420
Brush Name
Fairywill FW-507
Customer Rating
Electric Teeth Rating
Good Vale

Fairywill vs Sonicare & Oral-B: the short answers

I know you might be short of time and want simple answers to help make your purchasing decision.

I have therefore answered 12 commonly asked questions below, to give you a quick reference point as to which brand might be for you. 

  • Which has the best brushing technology? Oral-B
  • Which has the best design? Sonicare
  • Which offers the most features? Sonicare
  • Which is quietest? Sonicare
  • Which has the most accessories? Oral-B
  • Which has the best battery life? Fairywill
  • Which is the most innovative? Sonicare
  • Which is the best quality? Sonicare
  • Which is the cheapest? Fairywill
  • Which is best for families? Oral-B
  • Which is best for travellers? Fairywill
  • Which has the best warranty? Draw – Oral-B & Sonicare

Please note: At the time of writing, all three brands offer a number of different electric toothbrush models. This article is not a comprehensive model by model comparison, but instead a higher level overview as to how Fairywill competes with the well known Sonicare and Oral-B, in an effort to aid you in your decision-making process.

Every effort is made to be impartial, but the questions answered inevitably lead to some personal opinion being considered. The answers are subjective and really don’t tell the whole story. It would be worthwhile to read the remainder of the article to really decide which is best for you.

Fairywill vs Sonicare & Oral-B 1
Fairywill vs Sonicare & Oral-B: which is best?

Oral-B is the best.

If you look at the answers to the questions above, you would have probably thought the answer to which brand is best would be Philips Sonicare.

Don’t get me wrong, Sonicare make excellent electric toothbrushes, as do Fairywill, but the answer to which brand of toothbrush is best is a much trickier question to answer and often goes deeper than a one-word answer to a question.

Having created Electric Teeth back in 2015, over the last few years I have learned what the public, from all different backgrounds and with all manner of circumstances are looking for.

Of course not all, but most people want a toothbrush that cleans well, looks good, is simple to use and doesn’t cost too much.

Based on this Oral-B is the overall winner, as more often than not their brushes and offerings tick the boxes for the majority.

Reading the remainder of this article will give you extra insight and understanding as to why I feel this way.

Fairywill vs Sonicare & Oral-B: which brushes in each range are equivalent?

All three brands have a number of different electric toothbrushes to choose from within their range.

The number of choices can be overwhelming and I don’t think any brand really needs so many options!

Fairywill generally has the smallest range, (7 different models at the time of writing) but knowing which to buy still a bit of a dilemma.

This is made a little more difficult when Fairywill chooses to use long complicated names/titles on their sales page rather than a shorter name or model number.

The models within the Oral-B and Sonicare range tend to stay relatively unchanged, with new models introduced every 2-4 years on average. Fairywill appears, however, to refresh and improve their range much quicker.

Ideally, I would list out the ‘like-for-like’ models between the three brands, but I see little benefit for a couple of reasons.

The first reason being the range can change quite quickly, so what might be right now, maybe incorrect in a couple of weeks.

The second reason is that Fairywill’s most expensive and feature-rich model is currently £32. That is cheaper than the Oral-B Pro 3 3500 and Sonicare ProtectiveClean 4300, which I consider the best value brushes from the leading brands.

To put this into a little more perspective, the most expensive model from Sonicare is around £360. For this price, you could have 12 of Fairywill’s premium models.

Therefore this article gives more of an overview explanation of key differences, rather than comparing on a feature by feature and model by model basis.

Fairywill vs Sonicare & Oral-B 2

Fairywill vs Sonicare & Oral-B: the long answers

The short questions and answers I gave about give you a little insight into what brand of toothbrush might be better suited to you.

In all honesty though, for some of those questions, it is not quite as simple as selecting just one brand that is better.

Like many things in life, this does not really tell the whole story and more information and context as to why such answers were given in required.

The reality is there are different driving factors for us all in the decisions we make from quality to budget, to need and wants.

I wish now to explain each answer with detailed reason so that YOU can make YOUR OWN conclusions with some facts and data to support.

Fairywill vs Sonicare & Oral-B 3

Which has the best brushing technology?

In my short answers, I said Oral-B.

Oral-B gets my vote for a couple of reasons, the first being the results of my very own hands-on testing and daily use.

Having brushed with Sonicare and Fairywill brushes, I cannot say they did a bad job, but the sensation and results given by the Oral-B brushes are much better in my opinion.

Some argue the clean is quite aggressive and I understand why this is said.

You certainly feel the power of the brush and the movement of the head working particularly when making contact with the gumline.

This is not painful it is just a different sensation than many are used to. Sonicare and Fairywill is a much more gentle cleaning action, which some find ticklish.

Fairywill vs Sonicare & Oral-B 4

The second reason I give for Oral-B having the best cleaning technology is that the scientific data confirms it does the best job.

What is a better benchmark than what the scientific clinical studies say hey?

To be fair to Fairywill I don’t think they have been included in any clinical studies, not have they funded any independent research or testing themselves.

Fairywill does use the same brushing technology as Sonicare, whereas Oral-B’s brushing approach is slightly different.

Without going into lots of detail, the fundamental difference is the way the brush head moves.

Fairywill and Sonicare have a sonic cleaning action which has the bristles of the brush head sweep side to side at a very rapid pace.

Oral-B has rapidly moving bristles, but the head is round so the bristles move in more of a circular motion, in what is called an oscillating-rotating cleaning action.

In addition, there is a third dimension to the cleaning action which adds pulsations to aid with the clean.

The sonic toothbrushes generally have larger brush heads, which are more rectangular/oval in shape compared to the small round heads of Oral-B.

Fairywill vs Sonicare & Oral-B 5

The exact number of movements a brush head makes depends on the model you are looking at within the Oral-B range whilst all Sonicare models make 31,000 brush strokes per minute.

Fairywill actually delivers slightly more power, with most of their brushes achieving 35,000 brush strokes per minute.

The 4,000 extra movements compared to Sonicare make little or no difference to the cleaning capability that I am aware of.

I would like to mention here that whilst all manufacturers offer brushes with multiple cleaning modes, in reality, they are not needed. Just one brushing mode is usually more than enough, for most people.

This is perhaps where Fairywill look really good because you can get a brush with 5 modes for £30 whereas you would need to spend well over £100 with Sonicare and Oral-B.

So all things considered on the brushing technology side, Oral-B is best, but the cleaning action on Fairywill brushes is still very good and is certainly much better than no brushing at all and will bring benefits over a manual brush.

Fairywill vs Sonicare & Oral-B 6

Which has the best design?

In my short answers, I said Sonicare.

The answer to this question is most likely where many will be divided as our tastes and preferences are all different.

None of the manufacturers have a bad design or makes truly horrible brushes.

The design is a bit more questionable of some of the Fairywill models, more so because of the cheaper grade of materials used, more on that within the section on quality.

I am sure during the design phase, cost and budget are thought about, but with Sonicare, in particular, I do not think they skimp on materials to save a few pounds.

Almost all Sonicare brushes I have seen and used just look a bit more polished and have a more premium edge than the competition.

I think it is the small attention to detail with button size, shape, position and even the colour of the brush handle.

Fairywill brushes have a more changeable design theme and less consistency between each model.

The choices of handle colour does depend on the particular model but Fairywill models are either black or white, with a couple of gold and pink options.

Sonicare and Oral-B tend to be white, but both brands do inject colours in some ranges. Sonicare tends to be slightly softer more pastel colours than the bolder choices made by Oral-B.

Fairywill vs Sonicare & Oral-B 7

Which offers the most features?

In my short answers, I said Sonicare.

This is, of course, a bit of a sweeping generalisation as it ultimately depends on what Sonicare model you are comparing to which Fairywill or Oral-B model.

However, when you consider all the possible features the brand offers across the range, Sonicare does, in my opinion, offer the most, but also do the best job of implementing them.

Both Oral-B and Sonicare offer Bluetooth connected brush handles, but I think Sonicare have made the connection and implementation better than Oral-B have.

Oral-B has though implemented the pressure sensor better into their brushes than Sonicare.

A particularly innovative feature found on only Sonicare, and not Fairywill or Oral-B is the brush head tracking technology they have, better known as BrushSync. I explain this more in the innovation section.

Fairywill has not put lots of features into their brushes unless you call multiple cleaning modes features? Instead, their feature appears to be value for money.

This said, features are great if you can and will make use of them, but there is no point if they don’t integrate well with your daily use of the brush.

Statistics show that 3 out of 10 Brits don’t brush twice a day.

What good is a feature-rich toothbrush that can do everything, if the user is not encouraged effectively to achieve the most basic standard of oral care?

I am not pointing blame at anyone personally or any company, but perhaps cutting back on the features and investing more in education will be beneficial for more people?

Fairywill vs Sonicare & Oral-B 8

Which is quietest?

In my short answers, I said Sonicare.

This is a very easy question to answer and from my own testing, it is immediately obvious that Fairywill and Oral-B are noisier.

Almost silent in operation, you get an audible humming sound from the handle of a Sonicare brush.

Fairywill brushes produce a little more intense, higher pitched vibration sound.

Oral-B brushes are definitely the noisiest, with a much more mechanical sound.

It is quite surprising that they are this loud and it would be nice if Oral-B worked on making them a bit quieter.

With a Fairywill or Sonicare brush, you can brush your teeth in the dead of night without too much concern for potentially waking others up. When using an Oral-B brush, you will need to close the bathroom door, to help keep the noise down for others who may well be sleeping.

If the noise of the brush is particularly important to you, take a look at our article, what’s the quietest electric toothbrush which includes decibel readings to show how loud or quiet popular brush models are.

Fairywill vs Sonicare & Oral-B 9

Which has the most accessories?

In my short answers, I said Oral-B.

More accessories do not make for a better toothbrush, but it can make the overall package and user experience better.

Typically, the more expensive the brush, the more features it has and the more accessories that are offered with the toothbrush.

Example of accessories includes spare or replacement brush heads, storage compartments for the heads, travel cases, smartphone holders and even wireless timers.

Fairywill vs Sonicare & Oral-B 10

Sonicare and Oral-B brushes tend to come with 1 brush head only unless you opt for the much more expensive models.

Fairywill, on the other hand, tends to include 2 or 3 heads, adding to the overall value of the package.

What you won’t find with Fairywill is them offering things like brush head stands or wireless timers. They give you what you need and not too much more.

Sadly there are few Fairywill brushes that come with a travel case either.

By no means essential, more of the Oral-B and Sonicare brushes come with these or they are offered as an optional accessory at least.

As you might expect, this does vary depending on which model you opt for.

Fairywill vs Sonicare & Oral-B 11

Which has the best battery life?

In my short answers, I said Fairywill.

Take a look at the tech specs online and it is clear that Fairywill wins here.

They promote 30+ days of battery life where Oral-B and Sonicare claim just a couple of weeks.

In hand, testing confirms this too.

In fact, when I tested the Fairywill FW-507 electric toothbrush, I managed 65 days of usage from a single charge. I was simply astonished.

Now, battery life can vary between models and the different cleaning modes and brushing time all has an impact, but all the Fairywill models I have tested have been exceptional here.

Some of Oral-B’s brushes last just 7 days. This is in part because they still use in some models Nickel Metal Hydride batteries whilst others use Lithium-Ion.

Fairywill vs Sonicare & Oral-B 12

Now to be fair to Oral-B they are making battery revisions and many models now last 2 weeks, but this is still a fraction of the running time of Fairywill brushes.

That said, you get the better cleaning action with Oral-B, so is the compromise worth it?

Sonicare brushes typically put in a strong performance when it comes to battery. Model-dependent the quoted battery life is usually 2, possibly 3 weeks.

The ProtectiveClean range managed 5 weeks on a single charge using the standard clean mode, far exceeding my expectations.

What is surprising with this is how is the Fairywill battery life so much better but the brush itself is so much cheaper?!

All of these brushes come with charging stands or cables in the box to replenish the built-in battery.

However, where Fairywill wins again is that their models make use of USB connectivity.

It is model dependent, but a cable attaches to a stand or to the brush handle. This cable typically has a micro USB connection on one end and a standard USB type-A connector on the other.

The type-A connector can be connected to a USB plug adapter, socket on the wall, port on a computer or even an external battery bank for charging.

Sonicare and Oral-B usually have a 2 pin power adapter hard-wired into the stand. This is perfectly acceptable, but not as convenient, particularly for travellers.

All 3 brands do provide some sort of battery charge feedback via LED indicators on the brush handle.

Which is the most innovative?

In my short answers, I said Sonicare.

We all might have slightly different opinions about innovations and whether they are worthwhile or not.

I guess ultimately it depends whether the innovation directly benefits you are the user in your circumstances.

A brush with a clever travel case and USB charging is going to be considered more innovative to someone always on the go than it is to someone who rarely travels for example.

All things considered, Sonicare win with innovations, although Oral-B is not far behind.

Why they win is linked to my earlier comments about how they implement features, they feel more integrated and seamless.

The best example of this is BrushSync technology.

Explained in detail here, there are two parts to brushSync technology, the most useful is the brush head replacement reminder system.

Each compatible brush head is essentially tracked and once it exceeds its usable life, an LED on the handle is lit to make you aware it is best to replace the head.

The general advice from dental professionals is to replace the brush head every 3 months, yet so few actually do. This subtle, but smart innovation helps encourage people to be more proactive without getting in the way of daily use.

Sonicare and Oral-B have fading bristles on their brush heads which act as a visual reminder, but I have yet to see an approach better than BrushSync, it is a real innovation and could have massive positive benefits.

Oral-B was the first brand to really push Bluetooth connectivity on a toothbrush. They deserve recognition for this as the pairing to a smartphone is now letting many become significantly better at brushing their teeth, thanks to the advice and reminders it brings based on actual user data.

Fairywill vs Sonicare & Oral-B 13

Which is the best quality?

In my short answers, I said Sonicare.

Some might say you get what you pay for and I do believe this really shows itself when comparing these three brands.

Fairywill is clearly made to a price point and the material quality is inferior to that of Sonicare and Oral-B.

Quality is subjective and my opinion may well be different from yours.

This does not mean that the cheaper materials Fairywill use make it a bad toothbrush, far from it.

However, when you look closely at each brush and handle them, you can see and tell the difference.

Fairywill brushes are very light in the hand with many glossy plastics used. Silver/chrome accents are all plastic rather than metal as some might hope for.

Squeeze the Fairywill models and you might hear a squeaking of the plastic or notice the gaps around sections of the brush as not quite as tight as the more premium counterparts.

Fairywill vs Sonicare & Oral-B 14

Sonicare brushes are weighty, feel robust in hand and are much nicer to the touch in my mind.

Most Oral-B models site somewhere in between. The gloss white plastic can sometimes make them look a little cheaper or lower grade than they really are.

Oral-B and Sonicare tend to come with a 2-year warranty, whilst Fairywill is just 1 year. Is this a sign of quality and the manufacturers own trust of their product?

That said, all three brands have a money back guarantee if you are not satisfied, so you can try the quality for yourself and make your own decision.

Fairywill vs Sonicare & Oral-B 15

Which is the cheapest?

In my short answers, I said Fairywill.

There is no real competition here, Fairywill wins hands down.

Technically, Sonicare and Oral-B do produce a couple of models that come in below £20, but these are normally battery powered toothbrushes that are not anywhere near equivalent to the electric toothbrushes I am referring to here.

At the time of writing, most brushes on offer from Fairywill are priced between about £15 and £30, with the average price being approximately £20.

The Oral-B Pro 3 3500 and Sonicare ProetectiveClean 4300 are the best value brushes from the leading brands and these retail from about £30-50 on average.

The most premium models such as the iO and 9900 Prestige are £250+.

The most expensive Fairywill model can be purchased 12 times, with change when comparing to these high-end models.

Better still with Fairywill you often get a couple of spare brush heads included, which you don’t tend to get with Oral-B and Sonicare.

A pack of 4 replacement brush heads costs about £10. An individual Sonicare brush head can cost more than this!

It is clear that Fairywill is all about delivering value and I nor anybody can argue with what you get for the price.

Long term there is a question over reliability and cleaning performance in comparison to the market leaders, but when you can buy 2, 3 4 or more for the same price, are you too worried?

Which is best for families?

In my short answers, I said Oral-B.

I stand by this because Oral-B amongst all others has a very clever little feature that really appeals to families.

Each brush head comes with a coloured ring fitted to it.

This ring is the identifier between heads.

User 1 might have a blue coloured ring, user 2 a yellow ring and user 3 red.

It makes it super easy to tell whose head is whose.

Fairywill vs Sonicare & Oral-B 16

However, Fairywill brush heads offer this same feature!

Sonicare does not have anything that comes close.

So, if Fairywill and Oral-B both offer this feature, why is Oral-B better?

There are a couple of factors.

The previously mentioned cleaning action makes Oral-B a better fit for families. You can be assured each user is getting the clinically best clean of their teeth.

It is of course model dependent, but the extra range of accessories that come with Oral-B brushes can be beneficial.

It is all very well having several brush heads for each user, but ideally, you want somewhere to store them. Some Oral-B models come with trays or compartments where the heads can be stowed for safekeeping, you don’t get this with Fairywill.

In addition, travel cases are more common with Oral-B models and that case holds up to 2 brush heads normally too. Fairywill does not offer this.

However, where Fairywill does work better for families is the battery life it offers.

When sharing a brush handle, the usable battery life will be depleted quicker, meaning more frequent recharging. The longer battery life of Fairywill brushes means that you will still get considerably longer usage time between charges than you would with Oral-B.

And of course, the already cost-effective Fairywill brush becomes, even more, cost-effective when shared between users.

Which is best for travellers?

In my short answers, I said Fairywill.

Like many of the other categories, I have used to judge these toothbrush brands by, this is another difficult one to conclusively answer, as everyone has different needs and wants.

The needs of a traveller taking nothing more than a backpack will be different from that of a traveller taking 3 large suitcases with them.

Portability and battery life stand out as important considerations and as such Fairywill really takes the crown here.

Their brush handles tend to be lighter, slimmer and as I have already mentioned the battery life is better too.

Most brushes rely on just a USB cable to recharge them, rather than a bulky charging stand that is common with Oral-B and Sonicare models.

Taking up less room in a bag is always a bonus and you can go aware for several weeks potentially not even needing to worry about taking the charging stand or cable.

Although some cases can be a little bulky, they will usually hold the handle and up to 2 brush heads protecting both from damage.

Fairywill does offer in the box small plastic caps that go over the brush head, but these can come off easily and be lost. These also don’t stop the power button being accidentally knocked when in a bag.

Fairywill are even beginning to offer travel cases, something not previously offered.

If you can’t travel without the brush being in a case, you will probably want to consider Oral-B and Sonicare.

Of the two leading brands, Sonicare is better equipped here, particularly because of the longer battery life.

Fairywill vs Sonicare & Oral-B 17

In addition, most, if not all Sonicare brush handles come with a charging stand that supports 100-240v. This means international travellers need only worry about plug adapters and not voltage adapters too.

Oral-B charging stands tend to support only the 220-240v UK power supply. Therefore if you were to travel to the USA, you would need a plug and voltage converter. It would be cheaper and easier to buy a whole new charging stand suitable for the USA.

If travel is an important factor to you, see our post on the best travel toothbrushes.

Which has the best warranty?

In my short answers, I said it was a draw between Sonicare and Oral-B.

Sonicare and Oral-B have a better warranty than Fairywill for the basic fact that typically it lasts for 2 years instead of the 1 year offered by Fairywill.

Ideally, I want the warranty to be as long as possible and 1 year does seem surprisingly short when compared with a lot of other electronics products today.

In fairness to Fairywill, they do offer a minimum of a further 6 months, if you register online. But, that does rely on you taking this action, rather than being offered it by default.

I can’t say Sonicare is better than Oral-B here or vice versa because the terms of their warranty are very similar and typically decisions are going to be made on a case by case basis.

Many ask which brushes last longer. There is no simple answer to this. The typical lifespan of an electric toothbrush is 3-5 years but we many users have had Sonicare and Oral-B brushes that have lasted 10 or even 15 years before finally failing.

To find out the specifics of each, see our posts on the Oral-B warranty and the Sonicare’s warranty.

Fairywill vs Sonicare & Oral-B 18

Additional factors

Although I have skipped over some of the model specific details in this comparison I do really hope the answers I have given have helped you form a clearer opinion and judgment of each brand and which might be better suited to you.

What I would like to point out before concluding this comparison, is that all three brands do generally include as standard a 2 minute timer and 30 second pacer on their brushes (a couple of exceptions with very cheap Sonicare and Oral-B models).

This is incredibly helpful in encouraging you and me to brush our teeth evenly and for the right amount of time.

It may also be worth knowing that all three brands do too have a money back guarantee system. Oral-B offer 30 days, Sonicare 28 days and Fairywill a staggering 180 days!

All three manufacturers brushes are designed to resist water and can safely be rinsed under the tap, you can in most cases use them in the shower also.

None would really recommend or advise prolonged exposure to water and certainly advise against immersion/submersion in water.

Which one to buy?

Only you can ultimately answer this question, but for many Oral-B models are a great option, but nobody can really argue with the value that Fairywill offer.

You need to pick the brush that suits your needs and wants best.

I hope the information in this article helps you make a more informed choice, that is my intention after all.


There is, without doubt, a certain peace of mind you get when buying a Sonicare or Oral-B electric toothbrush that can be quite difficult to put a value on.

There is too a certain quality and number of features built into their brushes that will never be matched by Fairywill.

However, when you see just what Fairywill can offer, you cannot knock what you get.

If you are really on a budget but want an electric toothbrush then go for Fairywill, but if you can afford to spend a little extra, long term you are better invested in a Sonicare or Oral-B toothbrush in my opinion.

Best Overall
Oral-B Pro 3 - 3500 - Black Electric Toothbrush, 1 Handle with Visible Pressure Sensor, 1 Toothbrush Head, 1 Travel Case, Designed By Braun, 2 Pin UK Plug
Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case - Black (UK 2-pin Bathroom Plug) - HX6800/03
Sonic Toothbrush, Electric Sonic Toothbrush with 5 Modes 4 Hours Charge Support 30 Days Use, Electric Toothbrushes Adults Includes 1 Travel Case and 7 Replacement Heads Black by Fairywill FW-507+420
Brush Name
Oral-B Pro 3 3500
Sonicare ProtectiveClean 4300
Fairywill FW-507
Customer Rating
Electric Teeth Rating
Best Oral-B
Best Value Sonicare
Good Vale
Best Overall
Oral-B Pro 3 - 3500 - Black Electric Toothbrush, 1 Handle with Visible Pressure Sensor, 1 Toothbrush Head, 1 Travel Case, Designed By Braun, 2 Pin UK Plug
Brush Name
Oral-B Pro 3 3500
Customer Rating
Electric Teeth Rating
Best Oral-B
Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case - Black (UK 2-pin Bathroom Plug) - HX6800/03
Brush Name
Sonicare ProtectiveClean 4300
Customer Rating
Electric Teeth Rating
Best Value Sonicare
Sonic Toothbrush, Electric Sonic Toothbrush with 5 Modes 4 Hours Charge Support 30 Days Use, Electric Toothbrushes Adults Includes 1 Travel Case and 7 Replacement Heads Black by Fairywill FW-507+420
Brush Name
Fairywill FW-507
Customer Rating
Electric Teeth Rating
Good Vale

Your opinions

Do you own a Fairywill, Sonicare or Oral-B toothbrush?

Are you trying to decide which one to buy? Perhaps you have made your decision already.

Let me and the readers of this article know what you think about these brushes, by commenting below.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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23 thoughts on “Fairywill vs Sonicare & Oral-B”

  1. I have just purchased my
    First fairywill toothbrush i
    Am quite impressed.
    Any Advice on removing plaque
    Would be appreciated.

    • Hi Julie.

      Glad to read you are impressed.
      The first thing you want to ensure is that you are using the toothbrush correctly. Our guide to brushing your teeth should really help here.
      If you have hardened plaque, known as tartar/calculus this can’t be removed by a toothbrush, you will need to visit a dental professional.

  2. I’ve recently replaced my family’s four Oral B toothbrushes with four Fairywill FW-507 models. There was a deal on Bezos’s UK website (you know the one) which was 2 for £32.50!!!
    Same website has some top of the range competitors on sale for £274.99, down from £649.99!!!!!!!!!! SERIOUSLY!!!!!!!!!!
    I must say that I’m very impressed with the cleaning of the Fairywill. It’s certainly a different experience – I’ve been using Oral B electric brushes for well over 20 years – but I’d say how clean my teeth felt afterwards was comparable.
    The main difference is how much gentler the brushing experience is with the Fairywill compared to the Oral B.
    Another thing I’ve noticed is that the brushing power of the Fairywell seems to stay constant for each brush between charges whereas the power of the Oral B seemed to lessen with each subsequent brush, going from full throttle for the first brush straight after charging to the power gradually getting less and less for each subsequent brush till the battery eventually peters out before the next charge (I dont’t have a socket in my bathroom to keep the Oral B constantly charged to the max).
    Time will tell as to the effectiveness of the Fairywill but for the price and the initial impression I’ve got I’m happy with my purchase.

  3. I bought a Sonicare around four years ago and after 18 months the stem where the brush fits came loose and moved around. It was replaced under warranty but the replacement now has gone the same way and is so loose you can waggle it side to side. I have just purchased a Fairywill P11 with 7 heads a a rather good carry case . I have found that the performance is better than the Sonicare but time will tell if it continues with out any problems. I have a two year warranty with it.

      • Just to say that I have found number eight brush head in the bottom section of the case. It really seems to be a very good toothbrush and as I read the information I have found that it has a 62,000 motor which I believe is far better than others.

  4. I used to use Sonicare but they dont really last as long as they should for the price. In my experience, the more features they had on them, the more likely they were to go faulty. Had 3 and no more. I pulled one apart and it had leaked, but I was surprised by how little there was inside it, just a cct board with some buttons, a motor and a battery. I now have a Fairywill, bought a pack of 2 for £30 from Amazon, one for me one for my wife. The battery life is superb and the brush cleans my teeth well. Who needs all this fancy bluetooth stuff just to clean teeth? Its got a timer and thats good enough. Ive had it for 2 months now and I am pleased with it. If it fails after a year, I would buy another as 2 is still less £s than one of the the others.

  5. I purchased a Fairywill toothbrush in March 2019. First time user.
    Very impressed, good clean, long battery life.
    Purchsed a pack of mixed hard/soft heads.
    April and the power button has now gone intermittant.
    Replacement needed.
    Out of warranty.

    • Thanks for the feedback Peter. Typical if would fail 1 month outside of the warranty period.

      Are you now put off Fairywill? Any preferences?

  6. Since moving from Oral B to fairywill I have seen a significant change in the cleanliness of my teeth, I used to have substantial plaque build up due to a crooked tooth on my bottom row which the oral b could not get too, after a month of using the fairy will the plaque build up has significantly reduced. Needless to say I won’t be changing back to Oral B anytime soon.

  7. My first electric toothbrush was an Oral-B and lasted about a decade with the charge lasting two weeks and a full recharge taking 24hrs. When it needed replacing I gladly went with another Oral-B, a top of the range all singing and all dancing version. Great features, but the charge barely lasted two weeks Even when new. With in a couple years a 24hr charge wouldn’t last 7 days. I checked out the Fairywill, for around £22 in June last year, I am about to charge it for the 4th time! From a friend I understand the Sonicare gives a similar feel as the Fairywill after brushing. No doubt the Oral-B produces the best feel after cleaning, the other two are decent cleans, but require a little more effort. However, the length of charge and overall costs I think the Fairywill is my favourite for the time being.

  8. We’ve moved to ultrasonic action since these all use sealed hygienic power handles and brush heads.

    Oral B allows bacteria-saturated saliva to run into and stay inside both the brush head mechanism and the internal mechanism of the power handle.

    I have seen a demonstration of this on the Internet where the reviewer cut open both a Philips and an Oral B to look inside at the mechanism after several months of use. The interior of the Oral B was far from pleasant.

    What is your view of this?

    • Hi Steve.

      I have seen such reports. I have not opened up a handle of either brand to discover this for myself.

      My own research has not indicated or discovered any leading clinical organisations to be concerned about this or really make comment on the potential risks.

      I do believe it can be an issue, but it is not one that I personally deem to be significant or to affect the majority.

      Taking good care of the toothbrush, with regular cleaning and brush head replacement should reduce the chances of this happening.

      The conditions in which the toothbrush is stored can have a bearing. Humid environments, where the handle and head remain moist can cause the problem to worsen.

      I have limited data to work from. But from what I have seen over the 15 or so years of using an electric toothbrush, and being involved in the dental industry in the last 5 years it is not something I am overly concerned about at this time.

      • Hi – thanks for your reply. I cannot find the video I saw a while back in which someone sliced open a Philips and an Oral-B, but the latter was truly full of “gunge”, whereas the Philips was entirely clean. It did shock me as we have used Oral-B for years. We switched to Philips after that and now use a cheaper one that Amazon sent me to review.

        It seems the ultrasonic brushes have a sealed power handle and a solid brush body and head, much like a manual brush head. I’ve struggled to find much else on the internet though and have sometimes wondered whether there isn’t some kind of lobbying going on since the video I referred to earlier was genuinely awful to see.

        I did find this study: https://www.sciencedaily.com/releases/2014/08/140828115226.htm

        I am surprised there’s not more given the suggested links between oral health and cardiovascular health, but I suppose funding for such things wouldn’t be easy to achieve, or university departments just aren’t interested.

        Thanks again though – it’s been interesting reading your site and your views.


    • I don’t know about the inside of the toothbrushes, but what I dislike about the models which are upright on a stand, is that even with reasonably careful washing/wiping, you get some toothpasty gunk down the outside of the brush and accumulating on the charging base. Even more yucky if you take turmeric supplements which discolour saliva. I like that I can charge and store the Fairywill lying down

  9. Thanks for this article. I have used oral B electric toothbrushes for years and they have worked fine for me . My current one is now dying ( it takes all night to charge up and lasts two days). The replacement brush heads are ridiculously expensive though. I was looking at the Black Friday deals on Amazon. I had never heard of Fairywill. I think I will give them a go. I think you are right when you say most people don’t need all the settings. I certainly don’t use them. I don’t care what the thing looks like either so long as it does a good job. I have never liked the charging method for my oral B brushes. The brush has to stand upright on a small base. Being heavy compared to the base unit in a busy household it gets knocked over.

    • Thanks for the comments Kristina.

      If you do go for Fairywill, I will be interested to hear what you think of it, once you have used it for a short while.

  10. It’s amazing to spend all this time researching then writing this and have so many mistakes in grammar and spelling. So many.
    However, the effort to put forth “objective” information is appreciated.

    • Hi Joe.

      I am always appreciative of feedback. I have just rechecked the article, to admittedly find 4 spelling errors, which I have now corrected.

      Naturally, I would rather none existed, but given the length of the article, not all that bad, I don’t think?! I am only human, please excuse me.

      If there are any other serious spelling errors, please let me know.

  11. I purchased a fairywill sonic toothbrush Black} about 2 months ago. It charged up o.k. the first time I charged it but has not charged up since. I am didsap9nted with it , as I thought that this was the perfect toothbrush. Please tell me where I can return it to asap.

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