We have recently stopped recommending Fairywill as the budget choice in our best electric toothbrush post.
At present we do not recommend opting for Fairywill as a cheap alternative to products from better known brands.
This is due to direct reports we have received about the rate at which Fairywill products fail.
Further to this point, Fairywill products were removed from Amazon due to the company abusing the review system.
They were found to be offering free products in exchange for positive reviews, and offering replacements of broken products in exchange for positive reviews.
We have a news post here that covered this event when it first happened.
Fairywill products come with a 1 year warranty, which is less than the 2 years offered by leading brands such as Oral-B.
In our testing Fairywill products worked well for the period during which we tested them. However, we are unable to test all brushes for a long period of time, and the reports we have received suggest products have a good chance of failing within 6 to 12 months.
Should the situation around the reliability of Fairywill’s products change, we will reconsider this advice.
The Fairywill E11 is an excellent toothbrush and is alarmingly good value for money.
You will be hard pushed to find something else that offers so much and cleans as well, but costs as little.
A travel case would have been a nice addition in the box. But given what else you get included for the price, it really is quite difficult to find fault.
Is the catch the long term reliability?
- 5 cleaning modes
- Built-In timer and pacer
- Battery life
- Value for money
- No pressure sensor
- Charging port
The 3 BIG questions about the Fairywill E11
If you are short of time, the answers to the following 3 questions should let you know all you need to about the Fairywill E11. If I have missed something, let me know in the comments.
If you want more detail, you can read my full E11 review further down the page.
1. Is there anything drastically wrong with this toothbrush?
The toothbrush performs well and does a good job of cleaning the teeth.
2. Which other brushes should I consider?
Consider the Oral-B Pro 2 2500 and the Philips Sonicare ProtectiveClean 4300.
It cleans the teeth really well with its small oscillating and rotating brush head. It has a visible pressure sensor and a travel case included in the box.
The 4300 shares the same cleaning action as the E11, but is made by a market leading brand.
It has a pressure sensor like the Oral-B.
It does also have some clever technology that alerts you when you need to replace the brush head. And you get a travel case.
Both alternatives come as standard with a 2 year warranty.
Both alternatives are clinically tested and backed by many dental professionals worldwide.
3. Where is the best place to buy the E11 by Fairywill?
At the moment you can only buy the E11 from eBay.
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Our team is a mixture of consumers and dental professionals.
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We are not sponsored by big brands or healthcare companies. Our site is funded by affiliate revenue and ads, but we only recommend products that we have tested and truly believe to be worth your money.
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And now for a bit more detail…
Fairywill is a Chinese toothbrush manufacturer. They are challenging the long established players within the dental healthcare industry.
Their products are centred around excellent value for money. And all realistically outperform the price asked for them.
Their range does change more rapidly than other brands.
They do invariably offer too many options at similar prices, but this is improving.
Variants of this toothbrush
Primarily there is one main variant of this brush, the E11.
It comes in black colour with 8 brush heads included in the box.
However, within the USA in particular there appear to be 2 other versions. Confusingly they are also called the E11, despite being a bit different.
The physical design is the same, but the cleaning modes, colour and box contents are different.
The first is a pink coloured handle version. It comes with 8 white coloured brush heads and a travel case. It only has 3, rather than 5 cleaning modes. It does not have white and sensitive modes.
The second is a dual handled version of the E11. Included is a pink brush handle as well as a black handle. There are then 4 white brush heads and 4 black brush heads. Both handles offer 3 cleaning modes.
What’s in the box?
- 1 x Fairywill E11 brush handle
- 8 x E11 brush heads
- 1 x USB charging cable
- Sonic cleaning action
- Built-in timer and pacer
- Long battery life
- USB charging
Pros & Cons
Here are what I consider to be the pros and cons of the Fairywill E11.
- Lightweight – Much lighter than most electric toothbrushes. A real pleasure to hold in hand.
- 5 cleaning modes – Multiple cleaning modes so that you can get the best action and cleaning results for you.
- Built-in timer and pacer – The encouragement you need to brush evenly and for the recommended amount of time.
- Battery life – Up to 30 days between charges. Can be recharged in just 2 hours.
- Value for money – Great features and functions for a very cost effective price.
- No pressure sensor – No system to alert you if you are brushing with too much force.
- Charging port – Placed on bottom of handle, possibly long term open to damage or corrosion.
- Quality – Materials look and feel a little cheaper than alternatives. Concerns over longer term reliability.
Design, usability, clean & general use
The E11 comes packaged in a smart cardboard box. The outer sleeve that highlights the key features and functions of this toothbrush.
You are unlikely to actually see this on the shop shelves. Nonetheless the box has all the things you really want or need to know on it.
Initial impressions are really quite good. It looks quite smart and you might even use the term classy. It is also very light.
When you hold it, you are reminded by the materials that this is a cheaper product. But, it isn’t all bad.
The handle itself is finished in more of a matte black compared to the more glossy black of the brush heads. There is therefore a little contrast here.
The overall profile is similar to most electric toothbrushes, the handle has a nice design touch to it in.
Look at the hands-on images to appreciate the design. The depth and width of the rounded handle are the same at the top and bottom. But the sides of the handle taper in very slightly as you move up from the bottom of the handle.
At around a third of the way down the handle this tapering stops to almost create a bit of a waistline to the handle. It is a small design touch that makes it look a bit more interesting.
The sides and back of the rounded handle are free of ports and controls. With the exception of 2 small raised dots on the back of the brush handle, right at the top. These prevent the toothbrush from rolling around when laid on a tabletop.
The front of the handle is where the action happens if you like.
There is a good sized power button in the upper third of the handle. It has a power icon debossed into it. A thin copper coloured plastic ring around the button helps make it stand out. It doesn’t require much pressure to activate the button and it doesn’t provide the best feedback, but it works.
Below the pinched waistline to this handle, are the cleaning modes.
There are 5 modes available on the handle and they are listed in the following order.
Above each mode label, which is a dull white colour, is a small LED. Each lights up with a white light as the mode is selected.
Beneath the last mode, massage is another LED this time in the shape of a battery. This is the battery status LED that lights up when the brush is being charged or when the power is low.
The base of the brush handle is flat, so the toothbrush will stand upright on a countertop.
There is regulatory information printed on the bottom along with model numbers etc.
Right in the center is the power connector for recharging the brush.
The pin is ever so slightly recessed and the brush is supposed to be waterproof. I can’t help fear that long term this port is susceptible to water ingression and corrosion. It is very possible that the brush may sit in a small pool of water.
There are no rubber grips or raised plastic ridges on the handle to help with holding it. It is not that slippy in hand. However, the plastics used are not as resistive as some. It can potentially feel a little less secure in hand, particularly when wet.
Extending from the top of the brush handle is a white plastic shaft. This delivers the vibrations to the bristles found on the detachable brush head.
Each brush head is pushed onto and pulls off of this. There is no need to twist the head. You will hear when it is securely in place. A clicking sound is emitted as the head passes over a small plastic notch on the white plastic shaft. You need a small amount of force to attach and remove the heads.
You get an impressive 8 brush heads included in the box with the E11. Based on 1 user replacing their brush head every 3 months, you do not need to buy any replacement heads for 2 years.
Replacement heads are sold in packs of 4 for £10. This makes each head just £2.50 each.
Arguably there is £15+ of extra value included in the box as standard. You would not get so many brush heads with Oral-B and Sonicare.
The bristles have a W profile to them to help give an effective clean of the teeth and gums.
A slightly unusual observation is that the body of the brush head is wider on the Fairywill than most other toothbrushes. It is only marginally wider. But, believe it or not, I had to adjust how open I kept my mouth when I brushed. I found the head and shaft would make more contact with my teeth than a Sonicare or Oral-B brush.
This is not the case with the Pro P11, as the head is a bit thinner.
Another notable inconvenience, is that the toothpaste residue seems to make its way down the handle and build-up on the flat top of the handle, where the brush head attaches. Just be aware, you will need to wipe it a bit more often.
As you might expect, the overall cleaning performance is good.
I can’t quite explain it, but it feels to me that the Sonicare toothbrushes clean slightly better than the E11.
It might be me just thinking this rather than there actually being any real evidence. Overall through the clean was fairly comparable to any other sonic electric toothbrush.
The brushing sensation feels a little more ticklish to the teeth and gums than the oscillating and rotating brush heads of Oral-B.
The debate to which is better will always roll on. Oral-B brushes feel like they give a marginally more intense clean, which I like. But, my teeth certainly felt clean and plaque free after each use of the E11.
American Dental Association Approved you and I get a little extra peace of mind.
Such approval means the brush has undergone an independent assessment. It has then been certified as meeting certain standards and claims. In short, you can have a good level of trust that the brush will clean your teeth well.
Similar approval processes exist in the UK. But, to my knowledge, the E11 has not been put forward for testing and approval.
The blue or green bristles on the brush head are too designed to fade over time. As the colour fades to an almost translucent colour, it will be time to replace the head. This should happen over approximately a 3 month period.
Indications are that the bristles are considered soft. To me, they feel a touch stiffer/firmer than most soft bristles. I would not class them as hard.
This is a sonic toothbrush. This means the bristles move side to side in a sweeping motion. This is the same as a Philips Sonicare toothbrush.
The E11 is said to have 40,000 vibrations per minute.
Sonicare brushes are quoted as having strokes or movements per minute. I am not quite sure how the vibrations per minute correlate to this?!
Irrespective, the experience felt very comparable to other sonic toothbrushes I have used. I would in truth be hard pushed to determine the power difference between them, even when used side by side.
The exact number of brush strokes/vibrations varies between the different cleaning modes. Precisely how many vibrations are used on the sensitive mode, I do not know.
The vast majority of users don’t need the extra modes, but there are some differences between them.
The modes and how they differ are in Fairywill’s words:
- White – In this mode, the white indicator light turns on in the “White” mode position. The swing of the brush is large and the vibration intensity is the strongest. It is suitable for users who have high requirements for cleaning effect and do not have sensitive teeth.
- Clean – In this mode, the whIte indicator light turns on in the “Clean” mode position. The swing of the brush is normal and the vibration intensity is medium speed. It is suitable for normal oral conditions to gain the strongest cleaning effect and maintain healthy oral hygiene.
- Sensitive – In this mode, the whIte indicator light turns on in the “Sensitive” mode position. The brush swing is soft and the vibration intensity is the softest of the five modes. Suitable for users with sensitive teeth.
- Polish – In this mode, the white indicator light turns on in the “Polish” mode position. The bristle swing and vibration intensity changes rapidly. The simulated effect can be used for additional treatment of the incisor area, which has a whitening effect.
- Massage – In this mode, the white indicator light turns on in the “Massage” mode position. The bristle swing and vibration intensity changes slowly. This is for gentle stimulation, designed to keep gums firm and healthy.
To access each mode, you press the power button. You then press it again multiple times to cycle through the modes. The LED on the handle above each mode will be lit when the mode is selected.
There is no separate button to change the mode. You also can’t change the mode before turning the brush on.
It will remember the last mode used though, irrespective of how long you brushed for.
For me, the 2 most appropriate modes are clean and sensitive. These serve the majority of users like me best.
When the brush is running it produces an audible humming sound. It is fairly quiet overall, but not silent. It is comparable to a Sonicare or other sonic toothbrush. It is much quieter than an Oral-B electric brush.
A standard brushing cycle lasts for 2 minutes. The E11 will automatically turn itself off at the end of the cycle. This is a clear signal that you have brushed for the recommended amount of time. If the brush hasn’t turned itself off, you haven’t brushed for long enough.
To further help you with this the E11 has a pacer built-in.
It is all very well brushing for 2 minutes, but it is no good if you spend 2 minutes brushing just the front teeth.
For many, the biggest improvements in oral care come from adjusting:
- The amount of time spent brushing
- How often you brush
- The brushing technique used
What you want to do, ideally, is to brush all the teeth evenly. This includes the front, back and biting surfaces of the teeth.
To do this, you need to spend 30 seconds on each quadrant of the mouth. The 4 quadrants are the upper right, upper left, lower right and lower left.
The pacer activates at 30 second intervals. A pause in the brush motor causes a change in the sound of the brush and the sensation. This is the brush giving you a nudge to move from one quadrant to another. Over a 2 minute brushing session, this will happen 3 times and at the end of the 2 minutes the brush will turn off.
One potential negative of the E11 is the lack of a pressure sensor. Now, in truth, this is by no means a deal breaker, but something to be aware of.
A pressure sensor will alert you if you are using too much force as you brush. The way it will alert you varies. Normally it is a light or a vibration pattern in the handle.
Although the E11 does not have it, you should just remember that the bristles really need to only skim the teeth. You do not need to apply lots of pressure to brush better.
I feel pretty mean to also suggest that the lack of travel case is a negative. Particularly when you consider the price, but it would be nice to have, even if it added a little extra to the cost.
You do get a very basic plastic cap with 1 of the 8 brush heads. This can be used to protect the bristles should you travel. However, it is very easy to lose and this still leaves the power button prone to activation when in a bag for example.
You of course get a USB cable to charge the brush, more on that in the next section of the review.
Fairywill claims that the brush is waterproof. Water resistant is really a better description. A rinse under the tap or in the shower is fine, but avoid submerging the brush completely in water.
There are a lot of positive things to say about the E11, particularly when you factor in the cost.
I do worry that such a low price point might mean corners have been cut in terms of long term reliability. But I really do have limited evidence to support this.
You do only get a 1 year warranty with the E11, which under UK law could be challenged. In truth it probably wouldn’t be worth it for the monies involved. It would be nice if they did at least offer a 2 year warranty. That said, if you are prepared to register as part of their VIP programme, you can extend it by 6 months.
The E11 really is a solid little performer that packs a punch at a budget.
Summary of design, usability, clean & general use
- Stylish and lightweight brush handles
- Made from cheaper plastics
- Lacks gripping points
- 5 cleaning modes
- LED light above each mode
- Power button changes cleaning mode
- Built-in 2 minute timer and 30 second pacer
- Automatic power off at the end of the brushing cycle
- No pressure sensor
- 8 brush heads included in the box
- Sonic cleaning action
- Cleans the teeth well
- Rechargeable battery built-in
- USB recharging
- Battery status light on handle
- No travel case
- Water resistant handle
- Concerns about long term reliability
- 1 year warranty
Sealed inside the E11 toothbrush handle is a rechargeable Lithium-Ion battery.
It is not user removable. It is replenished via the provided USB cable.
I really like the universal nature of the USB connection for charging.
No power brick/USB plug adapter is provided in the box. More often than not we have an appropriate adapter in our homes already. Your smartphone charger is often 1 option. If not, they are easy to find and purchase.
You can if you like recharge the battery via a USB port on a computer or laptop if that is preferred.
The provided USB cable is a little over 1 meter in length which is long enough for most situations.
It is a male USB A connector on one end of the cable. On the other end is a barrel connector that fits into the base of the E11 brush handle.
It can recharge the toothbrush in full in as little as 2 hours.
When on charge, the LED on the front of the brush handle is lit a white colour. It continues to slowly flash/pulse whilst charging.
Once fully charged the pulsing of the light will stop. The light will remain solid for 2 minutes, after which it will then turn off automatically.
When in use and the power is getting low, the battery charge light will flash more rapidly. It is a white flashing light. It is not lit a red or amber colour that is often the case with other toothbrushes.
Within the user manual, the battery life is claimed to be 25 days. Yet in other marketing materials it is 30 days.
Average battery life tends to be around 3 weeks. Both are a bit better than the average and much better than the 2 weeks you get from Oral-B toothbrushes.
In my hands-on testing, the E11 achieved 44 brushing sessions on the clean mode.
That is equivalent to 28 days use, if used by a single user twice a day for 2 minutes each time.
Needless to say that for the vast majority of users this is an excellent battery.
I have used some Fairywill toothbrushes that have lasted up to 2 months. But the reality is few of us need such a long life.
Summary of battery life
- Built-in rechargeable Lithium-Ion battery
- Battery status icon on handle
- USB charging
- Charges in just 2 hours
- Claimed 25-30 days battery life on average
- Achieved 28 days in our hands-on testing
Price & where to buy
I have included links to buying options here at the start of the review.
In the section below, I discuss the price more generally and in relation to similar products.
Manufacturers normally have a recommended retail price for their toothbrush. It is then common to sell it with a significant discount. This can be as much as 50%. Although, this tends not to be the case with Fairywill.
That said, the E11 has been listed for and sold at £29.99.
The average selling price is £20 though, some 33% less.
A saving of £10 on £30, is pretty impressive.
I can tell you without hesitation that £20 for an electric toothbrush of this standard is very good. Even more so when you consider that you get 8 brush heads included in the box.
That means you don’t need to buy any replacement heads for a whole 2 years.
An electric toothbrush will always come with 1 brush head in the box. But 7 extra heads are worth something in themselves.
Fairywill themselves sell a pack of 4 replacement heads for £9.99, so £2.50 each.
Oral-B that tend to be around the £3 price point. Cheapear these are. But you can still see what magnificent extra value has been built into the box contents on offer here.
The E11 is without argument more cost effective than the competition. It can be very difficult to make direct comparisons. However, the Pro 2 2500 from Oral-B and the Sonicare ProtectiveClean 4300 are great alternatives. Both cost considerably more.
To give a benchmark in terms of price comparison, we like to work out the cost over a 3 year period.
With an average selling price of £20 and the need for an extra 4 brush heads to be purchased, the total purchase price is £30. That works out at just 3p per day.
This is one of the most affordable electric toothbrushes I have ever tested.
At 7p per day, the Pro 2 2500 is twice the price!
Please note that all prices quoted are approximates and will vary based on location, supplier and time of purchase. These figures were correct at the time of writing and should not be relied upon as hard fact, but used as a guide during your decision process.
Summary of price & where to buy
- List of buying options included here
- An approximate retail price of £29.99
- An average selling price of £20
- 8 brush heads included in the box
- Replacement brush heads cost £2.50 each
- Costs £30 or £0.03 over 3 years
- One of the cheapest electric toothbrushes
Reliability & long term use
If time was on my side I would love to use the E11 for an extended period of time. This would allow me to feedback on how well it performs over many months and even years of repeated use.
Unfortunately, due to the constraints of review, I am only able to test it for a matter of weeks.
During this time I have not had issues with the toothbrush. Nor have I come across any significant causes for concern.
That said, there are a couple of potential things that make me wonder whether it really would last 5+ years.
The charging port on the bottom is said to be protected against water. The actual charging pin is slightly recessed into the base. However, sitting in a small pool of water, might this cause issues in the long term?
When the brush is priced so competitively, is it really feasible to make a product that can stand the test of time? I can’t say they have, but might corners have been cut in the manufacturing process?
The E11 toothbrush only comes with a 1 year warranty as standard. This is shorter than most brands which typically offer 2 years. Register online and you can extend this by 6 months.
UK and European residents have legislation to protect you for longer periods. But, for the monies involved it might not be worth the battle.
The Fairywill E11 is an excellent electric toothbrush. It really takes the challenge to other brands.
Not only does it clean the teeth well, but it also demonstrates the exceptional value for money that is possible.
Out of the box you get enough brush heads to last you 2 years. You simply don’t get that from the major brands.
These extra brush heads alone save you in the region of £20 alone.
Slim and lightweight with a very good battery life, I am hard pushed to find fault.
Reliability may have a part to play in the long term. But, by that point you will have likely gotten your money’s worth from it.
If you want a cheap, solid performing electric toothbrush, you could do considerably worse.
- Height (without head) – 21.5cm/8.47 inches
- Height (with head) – 24.5cm/9.66 inches
- Width – 2.5cm/0.98 inches
- Thickness – 2.5cm/0.98 inches
- Weight (without head) – 67g/2.3 oz
- Weight (with head) – 70g/2.5oz
All are approximates
- Is the Fairywill E11 an oscillating brush?
- No, it is a sonic toothbrush, with a sweeping motion to the brush head.
- What brushing/cleaning modes are available?
- The E11 has 5 cleaning modes. They are:
- The E11 has 5 cleaning modes. They are:
- What brush head does the Fairywill E11 come with and what alternative ones can be used?
- The E11 comes supplied with 8 brush heads in the box.
- These are just 1 style available from Sonicare and compatible with the E11.
- They do not offer a range of brush heads like some toothbrush brands do.
- Does the E11 have a pressure sensor?
- No, it does not.
- Does the Fairywill E11 have Bluetooth?
- No, it does not.
- Does it come with a travel case?
- No, a travel case is not included in the box.
- Does it come with a charger?
- Yes, a USB charging cable is provided in the box.
- How long does the battery last?
- The battery lasts up to 88 minutes.Which, if used on the standard clean mode is 28 days based on 2 cleans per day.
- Can I use the E11 in the shower?
- Yes. The user manual suggests waterproof. I would however be more inclined to suggest water resistant, which means a rinse under the tap or in the shower is fine. Avoid submersion in water.
- Does the E11 come with a warranty & how long is it?
- If purchased new from an approved retailer the brush will come with a 1 year warranty. Register online and you can extend this by 6 months.
Do you own or have you used the Fairywill E11?
Are there certain features that you really like or dislike?
Let us know what you think about this brush and let others who may well be considering purchasing one know your opinions before they do.