Dental Statistics (US & Worldwide)

• 63% of Brits brush their teeth twice a day, with 47% using a fluoride toothpaste, the highest globally. (Sunstar Global, 2021)
• 53% of people brush twice a day. (Sunstar Global, 2021)
• 35% brush with a fluoride toothpaste for 2 minutes. (Sunstar Global, 2021)
• 39% brush their tongue regularly, meaning 61% are not. (Sunstar Global, 2021)
• 33% of Italians, Argentinians, Britons said they never forget to brush their teeth. (Sunstar Global, 2021)
• 45% of Indonesians say they forget to brush their teeth. (Sunstar Global, 2021)
• Indonesians are the worst at cleaning between their teeth with just 12% doing this regularly. (Sunstar Global, 2021)
• The average American brushes their teeth for 45 to 70 seconds per day, less than half the recommended brushing time (Academy of General Dentistry, 2014)
• 3 out of 4 millennial’s only brush their teeth once a day (Delta Dental, 2018)

• Around 30% of Americans floss daily (US News, 2016)
• Around 32% of Americans never floss (US News, 2016)
• 61% of Americans say that they have used fingernails to remove a piece of food stuck between their teeth. 40% have used folded paper or card, with 21% using cutlery, 14% safety pins and 7% a strand of hair. (American Dental Association, 2017)
• 4 in 10 people (42%) do not change their toothbrush /brush head every 3 months (Electric Teeth, 2018†)
• A quarter of people (26%) change their toothbrush / brush head every 6 months (Electric Teeth, 2018†)
• More than half of people asked (57%) experience tooth sensitivity (Electric Teeth, 2017†)

Children

• 18.6% of American children aged 5-19 years have untreated dental caries (Centers for Disease Control and Prevention, 2014)
• Globally 44% of children drink soft drinks every day (Global Nutrition Report, 2018)
• 486 million children globally suffer from tooth decay of primary teeth (World Dental Federation, 2019)

Adults

• 50% of people have between 1-10 fillings (does vary by country). (Sunstar Global, 2021)
• Japanese have the most fillings with over two-thirds having one and 20% having 5 or more. (Sunstar Global, 2021)
• Approximately 91% of U.S. adults aged 20–64 had dental caries in permanent teeth (U.S. Department of Health and Human Services, 2012)
• 31.6% of American adults have untreated dental caries (Centers for Disease Control and Prevention, 2014)
• About one in five adults aged 65 and over had untreated tooth decay (U.S. Department of Health and Human Services, 2012)

• The electric toothbrush market worldwide will be worth US $3.2 billion by 2025, a growth of US $1.8 billion from 2019. (Global Industry Analysts, 2019)
• The global annual revenue estimated to be generated by electric toothbrush sales is $3.5billion (Future Market Insights, March 2019)
• Just under half (49%) of people own an electric toothbrush (Electric Teeth, 2017†)

• Only one third of people (36%) regard price as the most important factor when choosing an electric toothbrush (Electric Teeth, 2017†)
• Just over one in ten people (11%) say their ideal price range is less than £25/$30 (Electric Teeth, 2017†)
• 18% of people are willing to pay more than £100/$130 for an electric toothbrush (Electric Teeth, 2017†)
• Almost two thirds of people (64%) would like to be able to connect their toothbrush to their phone (Electric Teeth, 2017†)

• Nearly 50% of the US population (aged 30 years and above) suffers from periodontal diseases. (Future Market Insights, March 2019)
• Adults aged 70 years and above are more likely to develop periodontal diseases with over 70% possibility. (Future Market Insights, March 2019)
• Those suffering from sadness, helplessness and other symptoms of depression, are almost 20% more likely to also have severe gum disease (Journal of Clinical Periodontology, 2018)

• Gum disease affects up to 50% of the adult population worldwide (World Dental Federation, 2018)
• 17.20% of American seniors age 65 and over have periodontal disease, whilst 8.52% of adults age 20 to 64 have periodontal disease. (National Health and Nutrition Examination Survey, 1999-2004)

• Germans visit the dentist most with 45% attending twice a year. (Sunstar Global, 2021)
• 59% of adults don’t go to the dentist because of the cost (Health Policy Institute, 2015)
• 19% of adults don’t see the dentist because of an inconvenient location or time (Health Policy Institute, 2015)
• 77% of adults say they plan to visit the dentist next year whilst only 37% actually do (Health Policy Institute, 2015)
• 84.6% of American children aged 2-17 years visited the dentist in 2016 (Centers for Disease Control and Prevention, 2017)
• 64% of American adults visited the dentist in 2016 (Centers for Disease Control and Prevention, 2017)

• 13% of parents with children aged 18 or under took their child to the dentist before their first birthday, the recommended age for a first dental visit with 20% never having taken them (World Dental Federation, 2018)
• Estimates suggest that 9% to 15% of Americans avoid seeing the dentist because of anxiety and fear; that’s about 30 million to 40 million people. (Colgate, 2013)
• 33% of unplanned visits to the dentist are as a result of a pain in the mouth (Delta Dental, 2018)

• Tooth whitening is the most desirable dental treatment people with 41% of people. (SunstarGlobal, 2021)
• 28% of Mexicans have done home teeth bleaching using household bleach. (Sunstar Global, 2021)
• Globally, the teeth whitening market is expected to grow by a compound annual growth rate of over 4% (Arizton, 2019)
• By 2027, the global teeth whitening market is projected to be worth $8,4048.70 Mn (US) compared to $5,857.61 in 2018. (The Insight Partners, 2019)
• 82% of American’s believe straight, bright teeth help get you ahead in life (Health Policy Institute, 2015)
• $11 billion spent on whitening products or procedures every year (Oral Health Group, 2018)
• $1.4 billion is how much money Americans spend on non-prescription ‘do it yourself’ teeth whitening kits each year (Oral Health Group, 2018)

• 82.5% of patients reporting noticeable improvement following professional whitening compared to 63.8% of consumers who notice a difference in tooth color from using retail products (Oral Health Group, 2018)
• 3 in 10 American cosmetic dentists have seen an increase in revenue as a result of demand for tooth whitening (Oral Health Group, 2018)
• The global teeth whitening products market was valued at USD 5.56 billion in 2016, with an estimated value of USD 7.40 billion by 2024 (Hexa Research, 2017)
• Whitening toothpastes accounted for 86.3% market revenue share in 2016 (Hexa Research, 2017)
• The whitening strips segment was valued at USD 899.8 million in 2016 (Hexa Research, 2017)

• 81% of Mexicans take dental advice from their dentist – the highest worldwide. (Sunstar Global, 2021)
• 30% of people are troubled by tooth sensitivity. (Sunstar Global, 2021)
• Globally, by 2025 the value of the oral health products market is anticipated to be worth US $33.7 billion. (PR Newswire, 2019)
• 1 in 4 American adults avoid smiling due to the condition of their teeth (Health Policy Institute, 2015) 1 in 5 experience anxiety due to the condition of their mouth and teeth (Health Policy Institute, 2015)
• 42% of low income adults have difficulty biting or chewing (Health Policy Institute, 2015)
• 15% of young adults take days off because of their teeth (Health Policy Institute, 2015)
• 3.5 billion people globally suffer from oral diseases (World Dental Federation, 2018)

• Approximately 49,700 Americans are diagnosed each year with this largely preventable type of cancer that affects the mouth and/or pharynx. (National Institute of Dental and Craniofacial Research, 2018)
• 24.6% of American’s aged 75 and over have lost all natural teeth (Centers for Disease Control and Prevention, 2016)
• 7% of the adult population in America have no natural teeth (Centers for Disease Control and Prevention, 2016)

• Young people are 33% more likely to eat sugary foods and significantly more likely (39%) to have decaying teeth, if they watch over and 90 minutes of TV per day. (Department of Pediatric Dentistry Clinic, Aplicacao School of Federal University of Para – UFPA, Belem, Para, Brazil, 2019)
• 53% of children watching television for more than 90 minutes a day have some form of tooth decay. Youngsters who eat sugary foods while watching TV are also more than twice as likely to have decaying teeth than those who choose to avoid them. (Department of Pediatric Dentistry Clinic, Aplicacao School of Federal University of Para – UFPA, Belem, Para, Brazil, 2019)
• The average American consumes 17 teaspoons of sugar per day, the recommendation is 6 for women and 9 for men (University of California San Francisco)

• On average 57 pounds of added sugar per person is being consumed in the USA each year (University of California San Francisco)
• In 2011-2014, 6 in 10 youths (63%) and 5 in 10 adults (49%) drank a sugar-sweetened beverage on a given day. (Centres for Disease Control and Prevention, 2017)
• A 12 fl. oz. Mountain Dew contains 46g of sugar, that is 3.83g per fl. oz. (Business Insider, 2017)
• A 16 fl. oz. Rockstar Energy drink contains 60g of sugar, that is 3.75g per fl. oz. (Business Insider, 2017)
• A 12 fl. oz. classic Coca-Cola contains 39g of sugar, that is 3.25g per fl. oz. (Business Insider, 2017)