Crowdfunded Dental Health Products: Past & Present Campaigns

This article is dedicated to all those creators and inventors who have dared dream to make something for someone within the dental health space.

Below you will find a list of projects along with a summary of the product or service they are offering. See the amount of finance they wish to raise and be directed off to their crowdfunding/social funding page to learn more.

Dental health market

The global dental market is anticipated to be worth 37 billion US dollars by 2021 (Statista) and with 3.58 billion people suffering from oral diseases according to the World Dental Federation,  it comes as no surprise that there are companies who want to help improve dental care, but also profit from it.

There are already hundreds, if not thousands of companies, small and large offering products and services for different personal circumstances and situations.

Whilst the dominating brands vary from one country to another, in the western world, it is the multinational corporations and brands of Braun Oral-B, Philips Sonicare along with Colgate that dominate amongst most consumer dental products that we know.

These well-funded organisations might have a lot of influence, but they are often slower to react and not always as innovative and can sometimes miss the obvious things consumers want or the market is crying out for.

In fact, in many instances, they simply don’t serve the consumer needs, because the demand is too small in their eyes. To a new startup, this present opportunity.

New ventures often require capital. Traditional lenders like banks are always very cautious and can rarely offer the funds a product creator needs.

However, thanks to platforms like Kickstarter, Indiegogo and others it is now easier than ever to get financing, but also create awareness of new products and services. For those creators that have something that captures the hearts and desires of the public, it is perfectly possible to finance their project with levels of money they may have only dreamt of.

Take a look at the projects present and past below.

Please note. There are risks and rewards with backing crowdfunded projects like those listed below. Many of the pros and cons are explained later in this article (scroll down). Be sure to make yourself aware of these and the specific terms and conditions associated with each project and crowdfunding platform.

Dental health crowdfunding campaigns

Below is a list of both past and present crowdfunding campaigns for dental health products.

We have divided them by year, and listed them in an approximately chronological order.

This list starts in 2017 and is by no means intended as comprehensive, but lists products that we have become aware of in recent years.

2019

Brush Lee

  • Funding required: $30,000
  • Funding achieved: TBC
  • Launches/launched:  14th November 2019
  • End/ended: 29th December 2019
  • Description: Mouthpiece style toothbrush that can clean the teeth in 10 seconds.
  • Due to ship to backers: March 2020
  • Campaign link: Kickstarter

BruBrubrush

  • Funding required: $20,000
  • Funding achieved: TBC
  • Launches/launched:  12th November 2019
  • End/ended: 12th December 2019
  • Description: Cleans teeth in 50 seconds.  3 oscillating brush heads clean 3 surfaces of the teeth at the same time and can be adjusted for front and rear teeth.
  • Due to ship to backers: April 2020
  • Campaign link: Kickstarter
BRUBRUBRUSH | Toothbrush that perfectly cleans for 50 sec [Kickstarter edition]

Wavee

  • Funding required: $13,000 (Canadian)
  • Funding achieved: TBC
  • Launches/launched:  6th November 2019
  • End/ended: 6th December 2019
  • Description: A sonic toothbrush complete with a Bluetooth speaker module, that is wall mountable and has Amazon Alexa built-in.
  • Due to ship to backers: February 2020
  • Campaign link: Kickstarter
Wavee Video feat Yassi Pressman

Hsonic

  • Funding required: $5,000
  • Funding achieved: $30,818
  • Launches/launched: 17th October 2019
  • End/ended: 17th November 2019
  • Description: A H shaped (6D) soinc toothbrush that can simultaneously clean 6 tooth surfaces at the same time.
  • Campaign link: Indiegogo
Hsonic-The Most Effective 6D Electric Toothbrush

Encompass

  • Funding required: $30,000
  • Funding achieved: $381,746
  • Launches/launched: 10th September 2019
  • End/ended: 12th October 2019
  • Description: An specially designed toothbrush that is supposed to overcome user error. Cleaning half your teeth at once, the brush head self-adjust to your mouth, ensuring an optimal clean every time — even if you have misaligned, crooked, or missing teeth.
  • Campaign link: Indiegogo

Tooth

  • Funding required: £20,000 ($24,000)
  • Funding achieved: £42,938 ($55,700)
  • Launches/launched: 3rd September 2019
  • End/ended: 18th October 2019
  • Description: A metal handled toothbrush made from recycled aluminium.  Detachable brush head that is biodegradable as it is made from bioplastics.
  • Campaign link: Kickstarter

OnlyBrush

  • Funding required: $18,000 AUD/ $12,000 US
  • Funding achieved: PROJECT CANCELLED BEFORE COMPLETION DATE
  • Launches/launched: 1st August 2019
  • End/ended: 31st August 2019 – PROJECT CANCELLED
  • Description: An electric toothbrush with built in dental care kit. The complete solution, ideal for travellers. Packed full of smart features.
  • Campaign link: Kickstarter
OnlyBrush – Nanotech Portable Smart Dental Kit (story first)

Vumblr

  • Funding required: $10,000
  • Funding achieved: $58,602
  • Launches/launched: 14th May 2019
  • End/ended: 18th June 2019
  • Description: A tooth brushing product that uses vacuum technology to clean the teeth.
  • Campaign link: Kickstarter

2018

Unobrush

  • Funding required: DKK 330,000
  • Funding achieved: DKK 7,240,095
  • Launches/launched: 22nd October 2018
  • End/ended: 22nd November 2018
  • Description: Cleans the teeth in 6 seconds using a ergonomic mouthpiece.
  • Campaign link: Indiegogo

Deeno-Saur

  • Funding required: £15,000
  • Funding achieved: £15,957
  • Launches/launched: 5th October 2018
  • End/ended: 1st November 2018
  • Description: A smart electric toothbrush for kids with smartphone app that rewards them for effective brushing habits.
  • Campaign link: Kickstarter

EZ Teethbrush

  • Funding required: $5,000
  • Funding achieved: $20,920
  • Launches/launched: 25th September 2018
  • End/ended: 30th October 2018
  • Description: Brushes all the teeth at the same time using a mouthpiece style brush head with sonic technology.
  • Campaign link: Kickstarter

Brushette

  • Funding required: €75,000
  • Funding achieved: $360,843
  • Launches/launched: 14th September 2018
  • End/ended: 14th October 2017
  • Description: Alternative to an Oral-B original brush head. Replace the bristles only, not the whole head. A more hygienic or environmentally friendly approach.
  • Campaign link: Indiegogo
Brushette Oral-B Toothbrush Heads Hands On

Y-Brush

  • Funding required: $25,000
  • Funding achieved: $164,596
  • Launches/launched: 10th July 2018
  • End/ended: 19th August 2018
  • Description: A mouthpiece toothbrush designed to clean the teeth in just 10 seconds, using nylon bristles.
  • Campaign link: Kickstarter
Y-Brush by Fasteesh – clean your teeth in 10 seconds

Chiz

  • Funding required: $10,000
  • Funding achieved: $242,003
  • Launches/launched: 11th June 2018
  • End/ended: 11th July 2018
  • Description: Sonic powered mouthpiece toothbrush that helps you brush your teeth in a simple, efficient and correct way.
  • Campaign link: Kickstarter

Bristl

  • Funding required: $10,000
  • Funding achieved: $66,429
  • Launches/launched: 26th March 2018
  • End/ended: 29th April 2018
  • Description: An electric toothbrush with clinically validated light therapy to heal gums, kill bacteria and whiten teeth.
  • Campaign link: Kickstarter

2017

Unico

  • Funding required: €75,000
  • Funding achieved: $360,843
  • Launches/launched: 11th December 2017
  • End/ended: 29th December 2017
  • Description: A mouthpiece toothbrush designed to clean the teeth in just 3 seconds.
  • Campaign link: Indiegogo

Be.

  • Funding required: $30,000
  • Funding achieved: $423,143
  • Launches/launched: 24th October 2017
  • End/ended: 9th December 2017
  • Description: Battery free wind up electric toothbrush.
  • Campaign link: Kickstarter

Ufunbrush

  • Funding required: $30,000
  • Funding achieved: $155,718
  • Launches/launched: 10th October 2017
  • End/ended: 24th November 2017
  • Description: A mouthpiece toothbrush designed to clean the teeth in just 10 seconds, primarily aimed at children.
  • Campaign link: Kickstarter

Benjamin Brush

  • Funding required: $10,000
  • Funding achieved: $16,449
  • Launches/launched: 19th September 2017
  • End/ended: 19th October 2017
  • Description: A unique looking toothbrush that plays music as you brush.
  • Campaign link: Kickstarter

Amabrush

  • Funding required: €50,000
  • Funding achieved: €3,198,516 (6000% over target)
  • Launches/launched: 5th July 2017
  • End/ended: 5th August 2017
  • Description: A mouthpiece toothbrush designed to clean the teeth in just 10 seconds.
  • Campaign link: Kickstarter
  • Product review: Amabrush review

Amabrush Review – Brush your teeth in 10 seconds

Crowdfunding explained

Social funding, also known as crowdfunding, is a means by which individuals, organisations or companies can raise funds and awareness for their product, service or endeavours.

There are many crowdfunding platforms, some of the better known ones being Kickstarter and Indiegogo.

These websites enable fundraisers to collect money from a large number of people.

It is most often startup companies that make use of this funding approach, but anyone can set up their own campaign.

Whilst the majority are small companies or inventors wanting to make their product or service a reality, it can be musicians and artists appealing for funds for their shows or performances, or charitable organisations looking for funds to help support their activities.

This approach can help raise more funds that might have been possible through traditional financing options, whilst also helping build awareness, interest and a community around the project.

Every campaign is different. Some offer a product or service in exchange for supporting, whilst others are simply donations.

The main types of crowdfunding are, peer to peer lending, equity crowdfunding, rewards based crowdfunding, donation based, profit sharing, debt securities and hybrid models.

What is being offered, the amount you pledge and the rules and conditions associated with that are outlined by each project or campaign listed on the various social funding platforms.

Each platform does too have its own rules and policies by which it operates.

One of the most popular is the rewards based social funding, whereby ‘backers’ (the people who help fund the campaign) get something in return. It is often a discount on a product or service, or the ability to be one of the first to own X, Y or Z.

For the sake of a simple example, a company may be offering a new electric toothbrush.

They have 4 different offers as part of their campaign.

  1. A backer can offer £10 as a token of their support and get nothing in return other than the satisfaction for helping.
  2. A backer can offer £30 as a token of their support and a t-shirt or some other low value item in exchange.
  3. A backer can offer £60 as a token of their support and will get 1 of the new toothbrushes as soon as they are available.
  4. A backer can offer £250 as a token of their support and will get 2 of the new toothbrushes, customised in a colour of their choice, a special presentation box and a t-shirt.

In almost all cases a funding campaign runs for a predetermined amount of time with a desired budget/goal to be achieved.

If the funding is achieved, the backer’s money is passed onto the creator to make the project a reality.

In many cases, if the funding goal is not hit, then what money is raised never reaches the creator and the backers usually get their money returned.

Creators usually pay a commission to the funding platforms from the amount they raise.

Where projects are successful it is then up to the creator to as best as possible to stay true to their campaign offering.

In almost all instances there is risk and rewards are not always guaranteed, subject to the terms of the platform.

It is at this stage where things can go wrong, but that is part of the risk with crowdfunding.

Creators may find it is not actually possible to deliver their product or service on time or within budget. There may be manufacturing or technical challenges which delay things or put a halt to things entirely. Creators can even misuse funds in rare instances.

Every project is different.

Creators should keep their backers up to date on what is going on and when they can expect their product, even if there are delays.

Supporters of the campaigns will generally get what they expected, but it might not be what they had expected, not quite what was originally planned. It may be better or worse than expected.

Risk and rewards

The risk and rewards are different depending on whether you are the creator looking for funding or whether you are the backer/supporter looking to help that creator out in exchange for a product or service.

The following are what I consider to be the main pros and cons to crowdfunding from the point of view of a supporter.

Pros

  • Early access – By backing a project you can be amongst the first in the world to get hands on with what might be a new or innovative product.
  • Discounts – By backing a project you often get a lower price than those who might only buy the product if and when it is available for general sale online or in the shops.
  • Support – You are helping a creator realise a dream that might not have been possible without your support.
  • Innovation – It is often a great place to see and experience the future before it becomes mainstream.
  • Culture and community – You can become a part of a small group that have a particular interest in a product or service and make new connections and gain a sense of personal satisfaction and well-being.

Cons

  • Risk – You are taking a risk, normally financially. You might not ever receive what you expected. Only ever support what you can afford to lose.
  • Delays – Not all projects run to plan. What might be due in 12 months may arrive in 24.
  • No equity – In reward based social funding you usually get something for the investment you have made, but it isn’t likely to be financial like a cash return or stocks or shares in a company.

If you are not familiar with social funding and want to learn more, then I encourage you to do your own research online to fully understand how things work.

A couple of useful links are:

Share your crowdfunding campaign

Are you the creator of a new dental/oral health product?

Are you affiliated with a product or service that has launched or is due to launch on a crowdfunding platform?
Have you seen a product we have not covered in our list above?

Click here to contact us and let us know about the campaign and we will aim to include it within this article.

Disclaimer

Electric Teeth is not affiliated with any of the projects listed on this page.

In some instances, a small commission may be earned by Electric Teeth for referring you through to a campaign.

The decision to invest and back any project is entirely yours.

Electric Teeth take no responsibility for the success or failure of projects.

It is assumed you have read and understood all the terms, conditions and consequences of any actions you take.

Jon Love

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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Leave a comment or question

2 thoughts on “Crowdfunded Dental Health Products: Past & Present Campaigns”

  1. It would be nice if you could also shortly review each product whether you think it’s a worth alternative. Even an assesssment of only a few sentences would help.
    I thought about backing the Encompass, but I didn’t find any independent Reviews and many dentists say that cleaning multiple teeth at once is ineffective – but who is the source of truth here?

    Reply
    • Hi Janek,

      Thanks for your comment, this is valuable feedback and something we could certainly consider doing.

      We would ideally like to back, test and review all such products listed here. To date we have given focus to those products already available for consumers, rather than those coming soon.

      Encompass is an interesting looking product, that might work.

      There is limited data on cleaning multiple teeth at the same time because limited products exist. We have tested 30 second smile toothbrush which was pretty good, but then we have tested the mouthpiece style toothbrushes, similar to encompass and been very disappointed in them. Our testing is not to a clinical study standard to really determine the truth. In time, I am convinced we will see such products become more commonplace and work really effectively, with more backing (completed with clinical evidence) from dental professionals.

      Reply
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