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Best Toothbrush Subscription 2023

Medically Reviewed By: Dr. Gemma Wheeler

(GDC Number: 259369)

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In recent years a variety of toothbrush subscription options have become available. 

Having completed my own hands-on testing of many products, in this post I advise which I think are the best in various categories. 

I also discuss whether or not they are worth the money compared to buying a non-subscription product.  

What is the best toothbrush subscription service?

Best subscription electric toothbrush: Burst Oral Care

Best subscription for Oral-B or Sonicare brush heads: Amazon

Use the voucher code DPAQCW to get up to $40 off when ordering with Burst.

Deciding which is the best subscription based service is very difficult and is very much influenced by your personal situation.

If you want the whole package including toothbrush and toothpaste, your options and choices can be different to those who want to receive brush heads for a regular electric toothbrush.

Quip is to date the best-known service and offers the biggest number of packages that can be purchased as a one-off or on a subscription basis.

However, I believe, that Burst Oral Care and their Sonic toothbrush is the best subscription electric toothbrush.

Thanks to a revised product offering, also offers the best overall package.

However, if you have an electric toothbrush already and want just replacement brush heads, then seriously consider Amazon’s subscription plan as this, in my opinion, is great and saves you money.

Save money without a subscription

Many believe you will save money by going on a subscription plan, and most of the time you do.

But, subject to what you opt for this rule might not always apply.  In some instances, you pay a premium for the convenience that they offer.

The prices are influenced by what it is you want and need from the services.  We all buy different products at different price points, so to make a fair comparison is difficult.

If the same subscription toothbrush was sold in a shop for a one-off purchase it would be easier to make comparison with a subscription, but to date, this does not exist.

For the sake of example, let’s take the subscription service from Burst Oral Care.

The cost for this will be $210 or $0.19 cents per day over 3 years.

Oral-B’s Pro 1000 works out at $0.14 per day over the same period.

However, when compared to the Sonicare ProtectiveClean 6100 that comes in at  $0.23 per day, Burst is cheaper.

From my research and comparisons, I have calculated that the price differences between subscriptions and non subscription models are not really that great, typically within a few dollars of each other, if you compare like for like.

If you do not want to go on a subscription model that is perfectly understandable.

If you do buy outright and not on subscription, the biggest area you can save money in is the cost of the brush heads.  Shop around and buy the larger pack sizes for the best value.

How do subscription services work?

As you are likely well aware, a subscription is an arrangement whereby goods or services are sold at predetermined intervals rather than as a one off or individual transaction.

Under the subscription banner are several different types of subscription services including fixed usage, unlimited usage and pay-as-you-go.

It is the latter that is most common in the electric toothbrush market.

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As a general rule, you will pay a one-time higher fee to acquire an electric toothbrush and then at predetermined intervals (often 3 months), payment will be made in exchange for replacement brush heads or associated accessories to be delivered to your door.

Each company or brand offering subscription based services have different packages, pricing, and terms associated with their subscription model, but most allow for cancellation and amendments to the subscription to be made at any time.

Who offers subscription toothbrushes and brush heads?

As the demand for subscription based products increases, so do the number of brands or suppliers who offer such.

There are those companies who have their own toothbrush and brush head subscription services as well as those that offer just brush heads accessories such as floss for existing brands.

Electric toothbrushes



Quip Smart Enabled Toothbrush with Phone App

One of the most comprehensive subscription toothbrush services, there are packages for individuals, families, and groups.

Plasticor more premium metal handled brushes exist in different colors to suit your style and budget.

There is now a ‘smart’ option too. A Bluetooth enabled motor can transfer data back to your smartphone about your brushing habits. You can then get actionable tips on how to improve your oral care routine.

Although the smart variant is more expensive, it can actually work out better value than the standard variant. This is because each brushing session earns points. Points equal money off future purchases with Quip.

Although centered around a subscription system, you can buy products individually if you prefer.

Quip offer fluoride toothpaste, floss and mouthwash in addition to their toothbrushes. They also have children’s options available.

There is no flexibility in the frequency of delivery.

Although they are US based, Quip do ship internationally.

Read our Quip Review.

Philips One by Sonicare


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Arguably a direct competitor to Quip, the One by Sonicare is a bit different to the typical electric toothbrushes most expect from the company.

The One is considerably more compact and is really designed to be a very portable and convenient option.

It has just 1 cleaning mode. And whilst it has the same sonic cleaning action it is not as powerful as a traditional Sonicare electric toothbrush.

Available with an without subscription, the One comes with 2 power options. You have the removable AAA battery option or the a built-in rechargeable with USB-C connectivity.

Unless a removable battery is essential to you, we rate the rechargeable variant.

Both versions are available in some fun color options and you get a travel case included.

You can buy the brush online and in-store from large retailers within the USA. You won’t be able to subscribe to the brush head deliveries though, unless you buy direct from Philips.

You can always subscribe to the brush heads at a later date if you wish.

You are able to cancel at any time.

To learn more read our Philips One by Sonicare review.



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Designed as a subscription based service for your oral healthcare needs. 

They originally offered just a toothbrush. But this has evolved into a much wider product offering, including floss, whitening strips and a cordless water flosser.

The brush and flossers come in 3 color options, black, white or rose gold.

The brush has a selection of brushing options and comes with the all important quad-pacer and 2 minute timer.

The battery life is great and the handle is stylish.

It has been clinically proven and comes with a lifetime warranty for those who have subscribed.

The brush heads are either delivered every 12 weeks (3 months) at a cost of $7.

You can cancel the subscription plan at any time if you like.  You can then purchase replacement heads when you want, rather than having them shipped at 3 month intervals as set by Burst.

Read our Burst Sonic Toothbrush Review.



Bruush Toothbrush laid on side top down view

Bruush follows in the footsteps of Quip and Burst, with a very similar package offering.

The toothbrush itself provides a good clean, which is of course important. It is a sonic action toothbrush like Sonicare and Burst.

The built-in rechargeable battery lasts 4 weeks before charges and there is a travel case included to protect the handle and heads should you be on the go.

6 different cleaning modes are built into the brush handle, which is available in a range of colours including black, white and pink.

The magnetic charger looks god and has a USB power cable. You do to get a travel case included in the box.

Bruush have kept things nice and simple, not too much choice, but just what you need.

The subscription delivers 3 brush heads every 6 months, rather than the more typical new brush head every 3 months. This means you could, in theory, replace the head approximately every 45 days.

There is a 90 day money back guarantee and a 2 year warranty on the toothbrush.

Learn more about Bruush by reading our hands on review.

Toothbrush heads



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This massive online retailer has a subscribe and save option whereby many products, including toothbrush heads from leading brands are available to buy.

Whether it’s for Oral-B or Sonicare, or Colgate, Amazon have the broadest range to subscribe to and one of the best subscription models with the ability to change how frequently you receive deliveries.

Some heads come in individual packs, but more common is a pack of 2 or more, so you need to make your own informed judgment on setting the schedule you want or desire.

Amazon have international sites that may or may not offer this option. Subscription is available in Canada.

Manual toothbrushes



Available with or without subscriptions, these products are environmentally considerate and well worth checking out.

Not just toothbrushes, there is floss and toothpaste too.

On subscription, the brush heads are sent out every 2 months with no way of changing the frequency.

This is a US based service that ships to Canada.

Boie USA


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An environmentally considerate toothbrush, it is made from recyclable plastics.

The brush heads are interchangeable and able to be recycled too.

Available for purchase on an ad hoc or subscription basis, whilst the brush heads can last 6 months, you can choose to subscribe to the 3, 4 or 6 month plan.

One delivery is made each year containing all the brush heads you need for the following 365 days.

They are US based, but Boie does ship to Canada.

Read our Boie Review.

How do subscription electric toothbrushes compare to other electric toothbrushes?

Something you may be wondering is how do the electric toothbrushes included with a subscription box compare to non-subscription toothbrushes, such as those from Oral-B and Sonicare.

Truthfully, brushes from better known brands have had years of research and development invested, so for many, they will offer better performance. However, there are other aspects to consider as part of the equation, such as the convenience offered by a subscription service. We take a deeper look at these in our Quip vs Sonicare & Oral-B article.

If you need help choosing a regular brush, you may find our best electric toothbrush article useful.

Is a subscription toothbrush worth it?

This question is not necessarily one that can be answered for you.

It is a case of you making your own judgment based on the information available to you.

For many, one of the biggest driving factors in deciding to go with a subscription service is the convenience that it brings.

A large number of us are guilty of not replacing our brush heads as frequently as we should and the arrival of a new one on our doorstep is a good catalyst to do just this, without having to remember or think about it.

Outlined below are some of the positives and negatives associated with a subscription service.

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  • Convenience – The desired items are delivered to your door as and when you request, without the need for you to do anything. You can be assured of always having the items you need in stock.
  • Better oral health – Receiving regular brush head deliveries can encourage the replacement of brush heads sooner than if a new head was not delivered.  Brushing is completed with a brush head that is in better condition and in turn better for your oral health.
  • Flexibility – Most services allow some flexibility in when you receive your subscription with the ability to adapt plans as well as cancel when you like.
  • Cash flow – Regular fixed costs can often be easier to manage and budget for allowing a better cash flow than if you have to purchase items on a more ad hoc basis.


  • Cost – Subject to the plan and product chosen, you may pay a slight premium for the convenience that comes as a result.  A non subscription model may allow for better prices through bulk purchases of the likes of brush heads and could work out cheaper in the long run.
  • Flexibility – Subject to the company and products you might not be able to get the subscription to fit with the timescales and intervals for delivery that you desire.
  • Adhoc needs – As the brush heads and services are configured on arriving just before you need them, should you lose a brush head or need a new item sooner, you may have to wait or go without as you do not have stock of spares or cannot easily obtain them.
  • Delivery – Whilst most subscription plans are pretty robust and things like deliveries guaranteed or insured, the additional stages and parties involved could potentially cause delays and problems that might not come with buying from a normal retail store.
  • Brands and commitment – At present, the subscription services are run for the most part by smaller, newer companies rather than larger and more recognized brands that have the resources, including financially to scale and manage such services. Smaller companies may not hit numbers and reach to continue long term.
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Subscriptions are certainly the way forward and they will become more mainstream.

All of these current services have their pros and cons.

No one company in our minds is really winning on all counts, but a few are progressing nicely.

Consider what it is you want and make an informed decision.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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4 thoughts on “Best Toothbrush Subscription 2023”

    • Hi Ariel.

      Apologies it has taken some time to get back to you.

      I have now received a reply from them. In short, the events of 2020 have had a significant impact on the business and it has meant it is not currently possible for them to operate as normal.

      Although no precise dates can be given, they hope to be back up and running in early 2021.

  1. Hi there,

    I see that Bruschette’s website indicates that they aren’t taking any new orders. Do you know why this might be the case?

    • Hi Ariel.

      I was not aware of this. Having just gone to their site I can see the banner at the top that says this. I am not aware as to why.

      I began adding items to my basket and it appeared to let me do this. I will however email them to see what is going on.

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