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Oral-B iO Series 10 with iO Sense Technology Announced

📣 Editor’s Note: The iO10’s launch in Canada has been delayed until some point in 2023. No exact date has been given, but it is anticipated that is will arrive in the Spring.

It has however been launched in Europe already. We have gone hands-on in the following review. We will review it for the Canadian market, once it is available.

Oral-B iO Series 10 (iO10) Review

Oral-B iO Series 10 Announced **UPDATED VIDEO**

The iO Series 10 with iO Sense is the latest electric toothbrush to be added to the Oral-B range of products.

It has been announced at the Consumer Electronics Show (CES) 2022.

It is based on the existing Oral-B iO but has some new features, mostly related to the new charging stand.

Here is an official promo video for it.

Oral-B first launched the iO Series in the summer of 2020.  Three models were released, the 7, 8 and 9.  Subtle differences exist between them (check out our Oral-B iO comparison), but the iO 9 has been the flagship model to date.

What made and continues to make the iO different, is that it has a display built into the brush handle. It does have a more premium and minimalist design compared to many other Oral-B brush handles. In addition, the motor inside had been completely redesigned to offer a quieter yet effective clean of the teeth.

In 2021, the iO 6 was added to the range.  Its appeal is the iO design and features at a cheaper price point.  The iO 6 does not offer the fast charging magnetic charger of the 7, 8 and 9.

The iO10 continues with the same handle design as the existing models and retains all the features seen previously.  What makes it stand out and ‘better’ than the other models on offer is the charging stand/station.

Oral-B iO 10 with charging station

The larger magnetic charging station has iO Sense technology built into it, as well as an LED clock on the front.

Unlike a regular charging stand that just charges the toothbrush, this stand is a visual aid in your oral care routine.

iO Sense gives real-time feedback on your brushing via the LEDs built into the charging station.

On the top of the charging station are 6 LED panels which illuminate independently depending on how you are using the toothbrush.

Each LED relates to a zone or selection of teeth you brush during your 2 minute brushing cycle.  

To help you visualize the 6 sections, they are:

  1. Upper right back teeth
  2. Upper front teeth
  3. Upper left back teeth
  4. Lower left back teeth
  5. Lower front teeth
  6. Lower right back teeth

During a normal 2 minute clean time you spend 20 seconds cleaning each of the 6 zones (commonly referred to by dentists as sextants).  

As you move from sextant to sextant, the LED panel is lit, until all 6 are illuminated and you have completed your brushing.  The LEDs are a guide to help you complete a thorough clean of the teeth.

Oral-B iO Series 10 with iO Sense Technology Announced 1

If you brush with too much pressure, the LEDs will illuminate red rather than the standard blue to alert you that you are brushing with too much force.

This visual timer is in sync with the brush handle itself, they connect via Bluetooth. The charging stand connects to WiFi within your home and transfers data back to the app, via the cloud.

It is yet another way to interact with and be educated by the toothbrush to brush for as long as you need.

Like other smart toothbrushes from Oral-B, the iO10 works with their app. You can get real-time visual data on your phone screen if you desire, but the charging station helps you at those times you might not have your phone to hand.

I am sure you have got distracted when brushing and suddenly thought, how long have I been brushing for and what teeth should I be brushing now?  This stand gives you a quick reference to put you back on track.

iO Sense seen here is an evolution of Oral-B Sense that was introduced a couple of years ago, but wasn’t promoted much.

Oral-B iO Series 10 with iO Sense Technology Announced 2

Another nice touch is that the iO 10’s charging station has an LED clock on the front.

To function it will have to be connected to a power outlet and a 2 pin power adapter connected into the stand itself.

No precise launch date has been given for the iO 10 with iO Sense Technology, nor has an official price been given. We have been told it should launch around September time.

Based on past experience I suspect these models will be available in the spring of 2022 2023 and have a retail price of around $450.

We do know that it will be made available in 2 colour options, they are:

  • Cosmic Black
  • Stardust White

Whilst previous iO series have been available in white and black colour options, these are slightly different and exclusive to the iO 10 as the handle has a speckled tone to it.

iO 10 white and black toothbrush

It will come with the Power2go travel case as the iO 9 did.

At this stage, we don’t know how many brush heads will come supplied with the brush.

The information released so far does confirm that it will have 7 cleaning modes, a colour display and a visible pressure sensor.

The iO 10 isn’t going to clean the teeth any better than any other Oral-B electric toothbrush, but what it will do is appeal to some users in ways other brushes do not.

I will update this article as soon as more information becomes available, and I will of course complete a full hands-on review, as soon as is possible.

In the meantime, you may want to have a read or watch of my iO series toothbrush review.

You may also be interested to know that alongside the iO10, Oral-B have introduced the iO Series 4 and 5 electric toothbrushes, 2 more cost effective models that don’t have a display in the handle.

As always, if you want to stay up to date with our latest advice, see our best electric toothbrush post.


  • When will the iO 10 be available?
    • Whilst announced at CES 2022, no confirmed shipping date has been given. Although, we have now been told it should launch around September time.
  • What will the iO10 with iO Sense cost?
    • No retail price has been confirmed as yet.  I anticipate a cost of $350-400.
  • Does the iO 10 come with a travel case?
    • Yes, it comes with a Power2go travel case. This holds the handle and 2 brush heads. It also allows the brush to be charged in the case using the Oral-B proviced charging cable.
  • What colours is the iO10 available in?
    • Stardust white and cosmic black are the colour options.
  • What cleaning modes does the iO 10 have?
    • It has 7 modes, they are:
      • Daily clean
      • Sensitive
      • Super sensitive
      • Intense
      • Whiten
      • Gum care
      • Tongue clean
  • Does the iO 10 have AI?
    • Yes, it does.
  • How many brush heads come with the iO 10?
    • This information is to be confirmed.
  • Is the screen of the iO 10 touch sensitive?
    • No, it is controlled via the buttons on the handle.
  • Does the iO10 have a pressure sensor?
    • Yes, it has a visible pressure sensor.
    • It is lit green when the correct amount of pressure is applied, red when too much pressure is applied and white when not enough pressure is applied.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

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