Our recommendations are independently selected and dentist-approved. We may earn a commission if you buy something. Why trust us?

Fairywill products are no longer available on Amazon

Update August 2021 — the Fairywill store has now launched, but is US only

Fairywill has now launched its own online store, but at present it ships to the USA only.

Depending on the product you are interested in, you may be able to find it on ebay with free international shipping.

Previous updates

Update 12/07/21: Although not confirmed by Fairywill themselves, news stories like this from Cnet would suggest the actual reason for Fairywill disappearing from Amazon is that they have been removed/banned from the marketplace.

This is a more logical explanation for the very sudden departure from the platform. And it would also explain why their products are still being sold elsewhere.

The reason for the ban is due to abuse of the Amazon review system. In simple terms, ‘free’ products were offered in exchange for 5 star ratings on their products supplied.

As of 6th July 2021, all Fairywill electric toothbrushes, water flossers and accessories have been removed from sale on Amazon.

This move has come with no warning or notice from the band itself.

This has taken us somewhat by surprise as the company had over the last few years been building a really strong brand and portfolio of products.  

We have recommended many of them, more often than not because of the excellent value they offered.

According to an update posted on their Facebook page, the company is in the process of rebranding.

As a consequence, all products have been taken off sale from Amazon stores.

The rebranding means that there will be a new brand name, replacing the Fairywill name we have become familiar with.

Fairywill products are no longer available on Amazon 1

According to Fairywill, the new brand will be stocked and sold on Amazon as the Fairywill products have been in the past.

It is not yet clear how the products will differ under the new brand.  They might be different or they may well be the same, just with a new brand name and model number.

Fairywill uses the word ‘re-branded within their announcement, which makes me think that we might get the models we have seen and used before.

The companies intention of the rebranding “is to strengthen their growth and commitments by helping our customers identify with our brand in the marketplace…This rebranding will energize our company making it clearer on our purpose, vision, and values. This will be a process of changing what people see and think when they look at our business. We are rebranding for various reasons, including adding to our target audience, and a new company vision.”

Fairywill Announcement

At this time we are not entirely sure what this means for existing Fairywill customers.

As we understand it, support will continue to be provided, so things like warranties will be honoured.

It is a little strange to remove all products from the Amazon marketplace.  Particularly when customers require replacement brush heads and nozzles. Quite often an old brand is phased out, as a new brand is phased in.

For those requiring replacement parts, you need to source these from, Walmart, Ebay or AliExpress.

We do hope that Fairywill/the new brand continues to support existing Fairywill users in the coming months and years.

We shall continue to update this article as and when we have more information.

For now, anyone who was considering a Fairywill product will either need to wait until the new brand and products are announced.  Or, opt for a different brand.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

Read More

Leave a comment or question

2 thoughts on “Fairywill products are no longer available on Amazon”

  1. Greetings Jon,
    The announcement of a new electric toothbrush, “BRUUSH” prompted me to compare it to my Fairywill brush as it looks very much like a rebranded version. Your interest in the subject, noted in this July 2021 article leads me to ask if you have further news.

Leave a comment