Our recommendations are independently selected and dentist-approved. We may earn a commission if you buy something. Why trust us?

Best Natural Toothpaste

Natural toothpaste on toothbrush

Natural toothpastes come in a variety of flavours and options.

In this post I look at the various natural toothpaste categories, and recommend some products you can trust.

If you don’t need a natural toothpaste specifically, you may find our more generalised best toothpaste article more helpful.

And to see our full range of toothpaste content, visit our toothpaste hub page, which lists all of our content in an easy-to-find format.

What does natural mean to you?

Regardless of whether you have a health reason for wanting to avoid certain ingredients, or whether your ethical beliefs mean that you are looking for an alternative toothpaste – there are an increasing number of toothpastes being marketed as natural.

But “natural toothpaste” can have a few different meanings, including:

  • Avoiding unnecessary chemicals and artificial ingredients.
  • Avoiding fluoride.
  • Searching for naturally derived and naturally sourced ingredients.
  • Searching for ethically sourced ingredients and processes.
  • Searching for toothpastes that take the planet into consideration. 
  • Wanting a herbal toothpaste.

In Canada, these products may be subject to Natural Health Products Regulations, depending on the claims made by the product. There is even the Licensed Natural Health Products Database for products that have received a license from Health Canada. Not all “natural” toothpastes will fall under this category, as some may still be counted as a cosmetic or an over the counter drug, depending on ingredients. Likewise, some toothpastes that use “natural” ingredients may not fit into the idea of a natural toothpaste.

Generally speaking, though, a natural toothpaste will aim to avoid foaming agents like sodium lauryl sulfate (SLS), or artificial colours and sweeteners. They may also be preservative free. Although having one of these types of ingredients may not necessarily prevent a toothpaste from making it to this list of best natural toothpastes, if you are specifically looking for an SLS free toothpaste, see our article on the best SLS-free toothpastes.

For some people, they search out a natural toothpaste because of concerns about fluoride. Some of the natural toothpastes on this page will still contain fluoride as this is the only ingredient proven to help prevent cavities, and is the key ingredient recommended by almost all dentists. But some of the toothpastes may contain an alternative – such as calcium phosphate – which can also protect the teeth against decay but is not yet widely available.

Another reason someone may turn to natural toothpaste is in search of a more responsible toothpaste or brand. Natural toothpastes will often have organic ingredients (such as those approved by COS), and will try to meet high ethical concerns such as avoiding animal ingredients, being vegan and being cruelty free.

Finally, when searching for natural toothpastes, you may also be thinking about sustainability, both when it comes to sourcing ingredients and in the packaging used. This is still an area requiring development as many toothpastes still come in plastic packaging, with few alternatives available for those who are eco-conscious.

The best natural toothpaste: 3 good options

The natural toothpastes included on this page have been selected using the criteria below: 

  • Contain fluoride or other remineralising ingredients (continue reading to find out why.) If non-fluoride is what you are looking for I have these covered later on in the article).
  • Preferably contain herbal ingredients, avoid SLS, parabens and preservatives.
  • Have a small ingredients list.

If you are choosing your own toothpaste, I recommend factoring the above points in as well as the general advice on choosing a toothpaste from our toothpaste hub page.

I have not focussed these toothpastes to be vegan, whitening, or for a specific problem such as sensitivity. But if they meet these criteria, it’s a bonus. If you want a toothpaste that specifically meets these criteria you can check the table further down the page.

Green Beaver Naturapeutic Enamel Protect Toothpaste

Best fluoride free natural toothpaste

Green Beaver Naturapeutic Enamel Protect Toothpaste: Best fluoride free natural toothpaste

I have included Green Beaver Naturapeutic Toothpaste as one of my top picks for natural toothpastes, especially if you are looking for a natural toothpaste without fluoride.

It has a basic ingredients list, with ingredients being naturally sourced where possible. They have also included HAP to help remineralisation of teeth, which is increasingly being seen as an alternative to fluoride.

They also have a sensitive option, containing key ingredients potassium nitrate, to help reduce painful dentine sensitivity should you need it.

Pros

  • Contains HAP for remineralisation
  • Option for sensitive teeth and whitening
  • Non mint (kids paste) available
  • SLS free
  • Canadian company
  • Vegan and cruelty free
  • Available online

Cons

  • Single use plastics

Price comparison

  • 100g tube
  • Approx. $8 per tube
  • $$

Tom’s of Maine Whole Care Natural Toothpaste

Best natural toothpaste to help gums

Tom’s of Maine Whole Care Natural Toothpaste

What makes Tom’s of Maine special is that it uses a Stewardship Model for its ingredients, balancing them between naturally sourced, naturally derived and responsible. They work to be as accountable as possible, giving good explanations of their ingredients in an easy to find place.

On top of that, a proportion of profits are donated to charity, and employees have working hours dedicated for volunteering. What you end up with is an affordable, widely available natural toothpaste that is an alternative to the traditional brands.

There are many different types of Tom’s of Maine toothpastes available, and I would recommend either the Whole Care with fluoride or:

  • Cavity Protection Natural Fluoride Toothpaste
  • Wicked Fresh! Natural Toothpaste
  • Clean & Fresh Natural Toothpaste

Pros

  • Minty flavour
  • Contains zinc citrate helps to prevent tartar build up
  • Contains fluoride to protect against cavities
  • Free from animal ingredients and they do not test on animals.
  • Formulas free of artificial flavors, fragrances, colors, sweeteners and preservatives
  • Working to minimize the total environmental impact, including moving towards recyclable tubes.
  • Easily available in supermarkets and drug stores

Cons

  • Contains SLS
  • Not certified organic
  • Not vegan
  • Contains alcohol, which can be drying in the mouth.

Where to buy

Price comparison

  • 85ml tube
  • Approx. $4.50-5.0 / tube
  • $

Colgate Zero Toothpaste

Best high street branded natural toothpaste

Burt's Bees Clean and Fresh Fluoride Toothpaste

This toothpaste is the newest offering from Colgate, and aims to please the health conscious market, being minimalist on ingredients, whilst still containing important fluoride.

I have included this toothpaste due to its availability on the market, and it being a popular and well known brand across Canada. Actually, it seems to be one of the only toothpastes marketed as “natural” from the most common toothpaste manufacturers (Crest, Sensodyne, Colgate). You may be more tempted to go for this toothpaste because you are familiar with the branding, and there is no problem with that.

Colgate are making a move towards environmentally friendly packaging by making the tube recyclable, but unfortunately there is still some single use plastic in the tube.

Pros

  • Contains fluoride
  • No artificial flavours, sweeteners, preservatives, colours
  • Organic ingredients
  • Recyclable packaging
  • Vegan
  • Widely available in supermarkets and pharmacies

Cons

  • Still some single use plastic

Where to buy

Price comparison

  • 75ml tube
  • Approx. $6.50 / tube
  • $$

Natural fluoride free toothpastes

Whilst I don’t recommend fluoride free toothpaste, as you miss out on the known anti-cavity properties of fluoride, I respect that some people may still wish to avoid toothpastes containing fluoride. 

In which case, there are two main options available to you:

  1. A natural fluoride free toothpaste that contains no fluoride and no major source of remineralizing agent. Whilst ingredients like xylitol have a small anti-cavity effect, it would not be enough to be remineralizing in the same way as fluoride.
  2. A natural fluoride free toothpaste that contains no fluoride and which does contain an alternative remineralizing agent. Calcium phosphates (such as hydroxyapatite) help reharden the tooth surface in a similar way to fluoride. These ingredients are newer than fluoride and are still undergoing long term studies, but have been FDA approved. They are normally more expensive than fluoride, but there is lots of evidence supporting their effectiveness.

My main recommendation for a fluoride free natural toothpaste is listed here, and if you look in the list of other natural toothpastes below, I have noted some others that include fluoride alternatives.

Organic natural toothpastes

I have listed some organic natural toothpastes in the list below.

There is actually no evidence to support whether an organic toothpaste is better for your oral health than a regular toothpaste. A natural toothpaste is not automatically organic and vice versa.

One advantage of organic is the stricter environmental controls when growing ingredients. This may be something of interest to you if you are choosing a toothpaste with minimal environmental impact. 

However, there is no one specific law or definition for natural and organic relating to cosmetic products. There are general laws surrounding advertising and claims that should reassure you, but you will need to do some research to check your product is what it says it is.

Some standards to look at include COSMOS and NaTRUE.

To provide some context, the following labels may be seen:

  • “100 percent organic.” A product with this label must contain only organically produced ingredients, with the exception of water and salt.
  • “Organic.” At least 95 percent of the product’s ingredients must be organically produced to earn this label, excluding water and salt.
  • “Made with organic ingredients.” This label applies to products containing between 70 to 95 percent organically produced ingredients.
  • “Organic [ingredient].” Products made with less than 70 percent organically produced ingredients.

Herbal or natural toothpaste?

Whilst a natural toothpaste would look to avoid artificial ingredients, and will likely go for naturally sourced or naturally derived ingredients, they may still have a relatively long list of ingredients.

If you are wanting a super simple toothpaste, with ingredients that are as close to their natural form as possible, you may choose a herbal toothpaste.

It is also possible to get toothpastes which aren’t branded as natural, but which use herbal ingredients to have a positive effect on the gums or teeth.

FAQ

What is meant by naturally sourced?

Ingredients that are minimally processed or altered after being sourced from nature.  They may have some processing, but the final product is still very similar to the original ingredient. This might include essential oils for example.

What is meant by naturally derived?

Naturally derived ingredients are not made artificially, but they have undergone quite extensive changes from the original ingredient. This may be to make the ingredient safer or more useful. An example of this could be xylitol derived from birch trees.

What is a vegan toothpaste?

The Vegan Society explains “vegans avoid exploiting animals for any purpose”. Vegan products will avoid animal product, by-product or derivative. They also avoid products tested on animals. Vegan toothpastes can be recognised by the presence of the Vegan Society trademark (although not all vegan products will have this).

What is the difference between a vegan toothpaste and a cruelty free toothpaste?

A cruelty free toothpaste should not have been tested on animals. And if they are “Leaping Bunny” certified there will have been no animal testing at any point during process. This does not necessarily mean that the product does not contain animal derived products.

Should I be avoiding SLS?

Not necessarily. There are some people who may find some relief of ulcers when switching to an SLS free toothpaste, but most people would not know the difference whether their paste contains SLS or not (apart from the amount of foaming).

Why do your Best 5 all contain fluoride?

Fluoride is a well-known and well-tested ingredient, proven to help protect teeth against cavities. As such, most recommended toothpastes will contain fluoride.

Other Natural toothpastes

In case none of the products from our list above appeal to you, here are some additional natural toothpastes to consider.

When picking a toothpaste, I recommend considering the general advice on choosing a toothpaste from our toothpaste hub page.

Name of ProductAnti-cavity protectionAlso good forPrice Range
hello toothpaste sensitivity relieffluorideSensitivity
SLS free
Vegan
$$
Hello activated charcoal epic whitening fluoride toothpastefluorideSLS free
Whitening
Vegan
$$
hello activated charcoal fluoride free toothpastenoSLS free
Whitening
Vegan
$$
hello toothpaste naturally whitening without fluoridenoSLS free
Whitening
Vegan
$$
Hello kids toothpaste with fluoridefluorideKids
Non-mint available
SLS free
Vegan
$$
Hello Oral Care Kids Fluoride Free ToothpastenoKids
Non-mint available
SLS free
Vegan
$$
Tom’s of Maine Fluoride-Free Rapid Relief Sensitive ToothpastenoSensitivity$
Tom’s of Maine Children’s ToothpasteFluoride (non fluoride available)Kids
Non-mint available
$
Tom’s of Maine Botanically FreshnoSLS free$
Tom’s of Maine Clean and FreshnoNon-mint available$
Tom’s of Maine Whole Care toothpastefluorideNon-mint available$
Tom’s of Maine Cavity protectionfluoride$
Kingfisher Natural toothpaste with Fluoride fluorideNon-mint available SLS free
Vegan
$$
Kingfisher Natural toothpaste noNon-mint available
SLS free
Vegan
$$
Kingfisher Natural toothpaste without Fluoride – Baking sodanoBaking soda
SLS free
Vegan
$$
Kingfisher Natural toothpaste without Fluoride – Naturally whitening charcoalnoSLS free
Vegan
Whitening
$$
DoTERRA On Guard® Natural Whitening ToothpastehydroxyapatiteSLS free
Vegan
Whitening
$$$
Radius USDA Organic ToothpasteNoOrganic
SLS free
Vegan
$$
Auromere Ayurvedic ToothpastenoNon-mint available
SLS free
Vegan
$$
Himalaya Botanique Complete Care ToothpasteNoNon-mint available
SLS free
Vegan
$$
Dr Bronners Peppermint ToothpasteNoEco-friendly
SLS free
Vegan
$$
Jason Healthy Mouth® Tartar Control Anti-Cavity Toothpaste fluorideGum disease
Non-mint available
SLS free
Vegan
$$
Jason Simply CoconutnoNon-mint available
SLS free
Vegan
$$
Redmond EarthpasteNoNon-mint available
Organic
SLS free
Vegan
$$
Redmond EarthpowdernoEco-friendly
Non-mint available
Organic
SLS free
Vegan
$$
Lush Toothy TabsnoEco-friendly
Non-mint available
SLS free
Vegan
$$
Lush Toothpaste JellynoEco-friendly
Non-mint available
SLS free
Vegan
$$
The Natural Dentist ToothpasteFluoride (fluoride free available)Gum disease
SLS free
Whitening
$$
The Humble Co Toothpaste in a JarfluorideEco-friendly
Non-mint available
SLS free
Vegan
$$
The Humble Co Natural ToothpastefluorideNon-mint available
SLS free
Vegan
$$
The Humble Co Natural Toothpaste Tablets with FluorideFluoride (fluoride free available)Eco-friendly
SLS free
Vegan
$$
Biomed Superwhite ToothpasteHAPNon-Mint
Organic
SLS free
Vegan
Whitening
$$
Biomed Propoline Natural ToothpasteHAPGum disease
Non-Mint
SLS free
Organic
$$
Biomed Sensitive ToothpasteHAPNon-mint
Organic
Sensitivity
SLS free
$$
Nelson naturalsnoneNon mint
SLS free
$$
Burt’s Bees Enamel CarefluorideSLS free$$
Burt’s Bees Clean and FreshfluorideSLS free$$
Burt’s Bees Purely White ZennoSLS free$$
Jack n Jill Natural toothpastexylitolKids
Non Mint
SLS free
Vegan
$$
NFCo. Original ToothpastexylitolOrganic
Sensitivity available
SLS free
Vegan
Whitening available
$$
NFCo. Propolis & Myrrh ToothpastenilGum disease
Organic
SLS free
$$
Colgate ZerofluorideSLS free$
Green Beaver ToothpastenoneNon mint available
Sensitivity available
SLS free
Vegan
$
Green Beaver Naturapeutic ToothpasteHAPNon mint available
Sensitivity available
SLS free
Vegan
$

About Dr. Gemma Wheeler, BDS (Hons)

Gemma qualified from Cardiff University School of Dentistry in 2015. She went on to complete her Foundation Training and a further two years in the Armed Forces, primarily based around Wiltshire. She now works in a private practice in Plymouth.

Read More

Leave a comment or question