{"id":6679,"date":"2022-12-12T12:38:44","date_gmt":"2022-12-12T12:38:44","guid":{"rendered":"https:\/\/www.electricteeth.com\/au\/?page_id=6679"},"modified":"2024-11-03T07:35:26","modified_gmt":"2024-11-03T07:35:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.electricteeth.com\/au\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"        <section  class=\"section px-4 pb-12 bg-blue-100 relative overflow-hidden lg:pt-16 2xl:pt-[11.313rem] lg:pb-[11.75rem]\">\n            <div class=\"md:container lg:relative lg:overflow-visible\">\n                <div class=\"relative z-10 lg:max-w-[56.375rem] lg:min-h-[300px]\">\n                                            <h1> Oral health does not need to be complicated or expensive <\/h1>\n                    \n                                            <div class=\"mt-6 max-w-[12.5rem] lg:text-2xl lg:max-w-[44.688rem] sm:max-w-[26.5rem]\">\n                            <p>We pride ourselves in being honest in our reviews and accurate with dental advice.<\/p>\n                    <\/div>\n                                    <\/div>\n                <div class=\"absolute bottom-0 right-0 z-0 lg:right-[-6rem] 2xl:right-[-19.95rem] lg:bottom-[-11.875rem]\">\n                                            <img decoding=\"async\" class=\"hidden lg:block h-auto max-w-[70.68rem] w-full lg:max-h-[36rem] 2xl:max-h-[45rem] object-contain\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/Jon_about-us-page_1131-x-760.jpg\" alt=\"Jon Love doing double thumbs up\">\n                    \n                                            <img decoding=\"async\" class=\"max-w-[14rem] lg:hidden object-contain\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/Jon_about-us-page_375-x-343.jpg\" alt=\"Jon Love double thumbs up\">\n                                    <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n            <section id=\"meet-the-team\" class=\"section !px-0 section-white lg:pt-[120px] lg:pb-18\">\n            <div class=\"md:container xl:overflow-hidden lg:px-4 xl:box-content\">\n                                    <div class=\"mb-11 text-center px-4 lg:px-0 lg:mb-16\">\n                        <h2>Our electric team<\/h2>\n                    <\/div>\n                \n\n                <!-- Carousel -->\n                <div class=\"swiper team-slider !px-4 xl:!px-0 xl:!overflow-visible\">\n                    <div class=\"swiper-wrapper pb-14 lg:pb-6\" >\n                                                    <div class=\"swiper-slide !w-[20.75rem] lg:!w-[18.5rem]\">\n                                <div class=\"flex flex-col h-full\">\n                                                                            <div class=\"w-full h-[25.188rem] shrink-0\">\n                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/drchhayachauhan\/\">\n                                            \n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2022\/10\/about-us_chhaya-chauhan_500-x-500-1.jpg\" alt=\"Dr. Chhaya Chauhan\" title=\"Dr. Chhaya Chauhan\">\n\n                                                                                            <\/a>\n                                                                                    <\/div>\n                                    \n                                    <div class=\"relative p-8 h-full lg:pb-7 lg:px-8\" style=\"box-shadow: 5px 5px 10px rgba(34, 133, 231, 0.1);\">\n                                                                                <div class=\"absolute -top-8 left-8 flex\">\n                                                                                            <a href=\"https:\/\/www.linkedin.com\/in\/chhaya-chauhan-40148114a\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"h-13 w-13 mr-2\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/linkedIn.svg\" alt=\"linkedin\" title=\"Linkedin\">\n                                                <\/a>\n                                            \n                                                                                    <\/div>\n\n                                        <div class=\"font-primary text-blue-800\">\n                                                                                            <div class=\"mb-0.5 font-bold text-lg lg:text-xl lg:mb-0\">\n                                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/drchhayachauhan\/\">\n                                                    \n                                                    Dr. Chhaya Chauhan\n                                                                                                            <\/a>\n                                                                                                    <\/div>\n                                            \n                                                                                            <div class=\"mb-3 font-normal text-base lg:text-lg lg:mb-[0.938rem]\">\n                                                    In-house dentist                                                <\/div>\n                                            \n                                                                                            <div class=\"font-normal text-sm lg:text-base\">\n                                                    <!-- wp:paragraph -->\n<p>Chhaya is a general family dentist based in Essex. She graduated from Barts and The London school of Medicine and Dentistry in 2004 and completed her vocational training year in Peterborough.<\/p>\n<!-- \/wp:paragraph -->                                                <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide !w-[20.75rem] lg:!w-[18.5rem]\">\n                                <div class=\"flex flex-col h-full\">\n                                                                            <div class=\"w-full h-[25.188rem] shrink-0\">\n                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/drgemmawheeler\/\">\n                                            \n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2022\/10\/about-us_gemma-wheeler_500-x-500.jpg\" alt=\"Dr. Gemma Wheeler\" title=\"Dr. Gemma Wheeler\">\n\n                                                                                            <\/a>\n                                                                                    <\/div>\n                                    \n                                    <div class=\"relative p-8 h-full lg:pb-7 lg:px-8\" style=\"box-shadow: 5px 5px 10px rgba(34, 133, 231, 0.1);\">\n                                                                                <div class=\"absolute -top-8 left-8 flex\">\n                                                                                            <a href=\"https:\/\/www.linkedin.com\/in\/gemma-wheeler-45bb9385\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"h-13 w-13 mr-2\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/linkedIn.svg\" alt=\"linkedin\" title=\"Linkedin\">\n                                                <\/a>\n                                            \n                                                                                    <\/div>\n\n                                        <div class=\"font-primary text-blue-800\">\n                                                                                            <div class=\"mb-0.5 font-bold text-lg lg:text-xl lg:mb-0\">\n                                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/drgemmawheeler\/\">\n                                                    \n                                                    Dr. Gemma Wheeler\n                                                                                                            <\/a>\n                                                                                                    <\/div>\n                                            \n                                                                                            <div class=\"mb-3 font-normal text-base lg:text-lg lg:mb-[0.938rem]\">\n                                                    In-house dentist                                                <\/div>\n                                            \n                                                                                            <div class=\"font-normal text-sm lg:text-base\">\n                                                    <!-- wp:paragraph -->\n<p>Gemma qualified from Cardiff University School of Dentistry in 2015. She went on to complete her Foundation Training and a further two years in the Armed Forces, primarily based around Wiltshire.<\/p>\n<!-- \/wp:paragraph -->                                                <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide !w-[20.75rem] lg:!w-[18.5rem]\">\n                                <div class=\"flex flex-col h-full\">\n                                                                            <div class=\"w-full h-[25.188rem] shrink-0\">\n                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/jon-love\/\">\n                                            \n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2022\/10\/about-us_jon-love_500-x-500.jpg\" alt=\"Jon Love\" title=\"Jon Love\">\n\n                                                                                            <\/a>\n                                                                                    <\/div>\n                                    \n                                    <div class=\"relative p-8 h-full lg:pb-7 lg:px-8\" style=\"box-shadow: 5px 5px 10px rgba(34, 133, 231, 0.1);\">\n                                                                                <div class=\"absolute -top-8 left-8 flex\">\n                                                                                            <a href=\"https:\/\/www.linkedin.com\/in\/jonloveuk\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"h-13 w-13 mr-2\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/linkedIn.svg\" alt=\"linkedin\" title=\"Linkedin\">\n                                                <\/a>\n                                            \n                                                                                    <\/div>\n\n                                        <div class=\"font-primary text-blue-800\">\n                                                                                            <div class=\"mb-0.5 font-bold text-lg lg:text-xl lg:mb-0\">\n                                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/jon-love\/\">\n                                                    \n                                                    Jon Love\n                                                                                                            <\/a>\n                                                                                                    <\/div>\n                                            \n                                                                                            <div class=\"mb-3 font-normal text-base lg:text-lg lg:mb-[0.938rem]\">\n                                                    Co-founder                                                <\/div>\n                                            \n                                                                                            <div class=\"font-normal text-sm lg:text-base\">\n                                                    <!-- wp:paragraph -->\n<p>Jon is our chief product reviewer and content specialist. He graduated in Business Management but has since gone on to work in several tech-related roles, fuelled by his passion for gadgets.<\/p>\n<!-- \/wp:paragraph -->                                                <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide !w-[20.75rem] lg:!w-[18.5rem]\">\n                                <div class=\"flex flex-col h-full\">\n                                                                            <div class=\"w-full h-[25.188rem] shrink-0\">\n                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/chris-ward\/\">\n                                            \n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2022\/10\/about-us_chris-ward_500-x-500.jpg\" alt=\"Chris Ward\" title=\"Chris Ward\">\n\n                                                                                            <\/a>\n                                                                                    <\/div>\n                                    \n                                    <div class=\"relative p-8 h-full lg:pb-7 lg:px-8\" style=\"box-shadow: 5px 5px 10px rgba(34, 133, 231, 0.1);\">\n                                                                                <div class=\"absolute -top-8 left-8 flex\">\n                                                                                            <a href=\"https:\/\/www.linkedin.com\/in\/christopherphilipward\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"h-13 w-13 mr-2\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/linkedIn.svg\" alt=\"linkedin\" title=\"Linkedin\">\n                                                <\/a>\n                                            \n                                                                                    <\/div>\n\n                                        <div class=\"font-primary text-blue-800\">\n                                                                                            <div class=\"mb-0.5 font-bold text-lg lg:text-xl lg:mb-0\">\n                                                                                                            <a href=\"https:\/\/www.electricteeth.com\/au\/about-us\/chris-ward\/\">\n                                                    \n                                                    Chris Ward\n                                                                                                            <\/a>\n                                                                                                    <\/div>\n                                            \n                                                                                            <div class=\"mb-3 font-normal text-base lg:text-lg lg:mb-[0.938rem]\">\n                                                    Co-founder                                                <\/div>\n                                            \n                                                                                            <div class=\"font-normal text-sm lg:text-base\">\n                                                    <!-- wp:paragraph -->\n<p>Chris is in charge of keeping the Electric Teeth website running smoothly and developing new features. He also researches, writes and co-authors some of our informational content.&nbsp;<\/p>\n<!-- \/wp:paragraph -->                                                <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n\n            <\/div>\n        <\/section>\n    \n    \n\n            <section  class=\" section bg-blue-800 !pt-8 lg:!py-8\">\n                <div class=\"md:container\">\n\n                    <div class=\"lg:flex lg:flex-row-reverse lg:justify-between lg:items-center lg:gap-[5.188rem]\">\n\n                        <!-- Left Block -->\n\n                        <div class=\"text-white lg:flex-[1_0_0%]\">\n                                                            <h2 class=\"mb-4 lg:mb-5 lg:text-lg-h3\">\n                                    Recognition and awards                                <\/h2>\n                            \n                                                            <p>\n                                    Our website and videos have been commended by the dental industry for their service to the public.                                <\/p>\n                            \n                        <\/div>\n\n                        <!-- Right Block -->\n\n                        <div class=\"mt-8 lg:mt-0 lg:w-auto\">\n\n                            <div class=\"flex items-center justify-between lg:justify-start lg:gap-[43px]\">\n                                                                    \n                                        <img decoding=\"async\" class=\"w-4\/12 lg:flex-none lg:w-[7.875rem]\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/dental-industry-awards-2020-winner.svg\" alt=\"Badge for Dental Industry Virtual Awards 2020 - winner for best use of social media and marketing\">\n\n                                                                                                        \n                                        <img decoding=\"async\" class=\"w-4\/12 lg:flex-none lg:w-[7.875rem]\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/dental-industry-award-2019.svg\" alt=\"Badge for dental industry 2019 awards - highly commended for website of the year\">\n\n                                                                                                <\/div>\n\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n            <\/section>\n    \n\n\n        <section  class=\"section section-white lg:!pb-32 lg:!pt-24\">\n            <div class=\"md:container\">\n                                    <div class=\"text-center mb-11 lg:mb-16 lg:max-w-[57.438rem] lg:mx-auto\">\n                        <h2>\n                            We strive to be an authority on dental hygiene you can trust                        <\/h2>\n                    <\/div>\n                \n                                    <div class=\"grid grid-cols-1 gap-y-5 lg:grid-cols-3 lg:gap-x-8\">\n                                                    <div class=\"p-10 bg-blue-100 text-blue-800\">\n                                                                    <div class=\"mb-2 font-secondary font-bold text-h4 lg:text-h3\">\n                                        Expert contributions                                    <\/div>\n                                \n                                                                    <div class=\"font-primary font-normal text-base lg:text-lg\">\n                                        Dentists feature in both our written and video content, contributing advice, knowledge and insight. \r\n                                    <\/div>\n                                \n                                                                    <div class=\"mt-5 flex\">\n                                        <a href=\"#meet-the-team\"  class=\"btn btn-green\"> Meet the team <\/a>\n                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"p-10 bg-blue-100 text-blue-800\">\n                                                                    <div class=\"mb-2 font-secondary font-bold text-h4 lg:text-h3\">\n                                        Hands-on testing                                    <\/div>\n                                \n                                                                    <div class=\"font-primary font-normal text-base lg:text-lg\">\n                                        We buy and test all of the products we feature on the site to ensure that our advice is accurate and transparent.                                    <\/div>\n                                \n                                                                    <div class=\"mt-5 flex\">\n                                        <a href=\"https:\/\/www.electricteeth.com\/uk\/how-we-test-products\/\" class=\"btn btn-green\"> How we test <\/a>\n                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"p-10 bg-blue-100 text-blue-800\">\n                                                                    <div class=\"mb-2 font-secondary font-bold text-h4 lg:text-h3\">\n                                        Community focused                                    <\/div>\n                                \n                                                                    <div class=\"font-primary font-normal text-base lg:text-lg\">\n                                        Where possible we reply to any comments and questions our readers leave on our site and social media.                                    <\/div>\n                                \n                                                                    <div class=\"mt-5 flex\">\n                                        <a href=\"https:\/\/www.electricteeth.com\/au\/contact\/\" class=\"btn btn-green\"> Get in touch <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n        <\/section>\n    \n\n        <section  class=\"section bg-blue-100 video-section-wrapper\">\n            <div class=\"md:container\">\n                <div class=\"flex flex-col lg:flex-row lg:justify-between lg:items-center lg:gap-[4.75rem]\">\n                    <div x-data=\"{ showPreviewImage: 1 }\" x-on:click=\"showPreviewImage = false\" class=\"w-full lg:max-w-[41rem] order-2 lg:order-1\">\n                        <figure class=\"relative vi-lazyload aspect-video lg:!mt-0\">\n\n                            <iframe\n                                id=\"youtube-iframe-block_0629bd0410459c8ff8e8f4a70ea65262\"\n                                data-block-id=\"block_0629bd0410459c8ff8e8f4a70ea65262\"\n                                data-video-id=\"nwRHwlNg7Z8\"\n                                data-preview-image-url=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/ChanneL_Trailer_YouTube_Thumbnail-768x432.jpg\"\n                                src=\"https:\/\/www.youtube.com\/embed\/nwRHwlNg7Z8\"\n                                x-on:click=\"showPreviewImage = false\"\n                                title=\"YouTube video player\"\n                                frameborder=\"0\"\n                                allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\"\n                                allowfullscreen>\n                            <\/iframe>\n\n                            \n                                <div x-show=\"showPreviewImage\" x-show=\"showPreviewImage\" class=\"absolute left-0 top-0 w-full h-full bg-black z-10\">\n                                    <img decoding=\"async\" class=\"vi-lazyload-img\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/ChanneL_Trailer_YouTube_Thumbnail-768x432.jpg\" alt=\"Video thumbnail for YouTube channel trailer\">\n                                <\/div>\n\n                                \n                                <button x-show=\"showPreviewImage\" class=\"appearance-none vi-lazyload-playbtn bg-green-600 bg-opacity-60 hover:bg-opacity-100 rounded-full flex items-center justify-center w-12 h-12 absolute transition transform -translate-y-1\/2 -translate-x-1\/2 top-1\/2 left-1\/2 cursor-pointer focus:outline-none lg:h-[7.5rem] lg:w-[7.5rem] z-40\">\n                                    <img decoding=\"async\" class=\"h-5 w-5 ml-1 lg:h-12 lg:w-12\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/play-button-arrowhead-white.svg\" alt=\"play-button\">\n                                <\/button>\n\n                            \n                        <\/figure>\n                    <\/div>\n\n                    <div class=\"mb-11 lg:mt-0 order-1 lg:order-2\">\n                        <div>\n                                                            <h2 class=\"lg:max-w-[31.25rem]\"> Genuine hands on testing <\/h2>\n                            \n                                                            <p class=\"mt-4 lg:mt-5\"> We buy, use and compare products and share our thoughts, good or bad, with you.  <\/p>\n                            \n                                                            <div class=\"mt-10 flex justify-center lg:mt-13 lg:justify-start\"> <a href=\"https:\/\/www.electricteeth.com\/uk\/how-we-test-products\/\" target=\"https:\/\/www.electricteeth.com\/uk\/how-we-test-products\/\" class=\"btn btn-green\">How we test products<\/a> <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"mt-4 lg:mt-[7.5rem]\">\n                                                    <div class=\"text-center mb-8 lg:mb-14\">\n                                <h3> Join our YouTube community <\/h3>\n                            <\/div>\n                        \n                        <div class=\"grid grid-cols-1 gap-y-10 md:grid-cols-3 lg:gap-x-8\">\n                                                            <div class=\"font-primary font-bold flex flex-col items-center\"> <span class=\"mb-1.5 text-[52px] leading-[60px] text-green-600 lg:text-[64px] lg:leading-[72px]\">650+ <\/span> <span class=\"text-xl text-blue-800 lg:text-2xl\"> Product videos <\/span> <\/div>\n                                                            <div class=\"font-primary font-bold flex flex-col items-center\"> <span class=\"mb-1.5 text-[52px] leading-[60px] text-green-600 lg:text-[64px] lg:leading-[72px]\">75,000 <\/span> <span class=\"text-xl text-blue-800 lg:text-2xl\"> Subscribers <\/span> <\/div>\n                                                            <div class=\"font-primary font-bold flex flex-col items-center\"> <span class=\"mb-1.5 text-[52px] leading-[60px] text-green-600 lg:text-[64px] lg:leading-[72px]\">33 <\/span> <span class=\"text-xl text-blue-800 lg:text-2xl\"> Million views <\/span> <\/div>\n                                                    <\/div>\n\n                                                    <div class=\"mt-10 flex justify-center md:mt-13\"> <a href=\"https:\/\/www.youtube.com\/@ElectricTeeth\" target=\"\" class=\"btn btn-outline lg:!text-sm\" rel=\"noopener\"> Watch our videos <\/a> <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n    \n\n            <div  >\n                <section class=\"section section-white lg:!py-16 2xl:!py-28\">\n                    <div class=\"md:container [&>div:last-child]:!mb-0\">\n\n                                                <!-- 1 -->\n                        <div class=\"flex flex-col lg:items-center mb-8 lg:mb-16 2xl:mb-[7.5rem] lg:flex-row\">\n                            <!-- Image -->\n                            <div class=\"mt-8 order-1 lg:mt-0 lg:max-w-[41rem]\">\n                                <div class=\"flex justify-center\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/About-us_What-were-about_650-x-500.jpg\" alt=\"Camera man and dentist in dental office\">\n                                <\/div>\n                            <\/div>\n\n                            <!-- Text -->\n                            <div class=\"lg:mr-[4.813rem] lg:max-w-[34.188rem]\">\n                                <h2 class=\"mb-4 lg:mb-5\">What we're about<\/h2>\n\n                                <div class=\"editor-content\">\n                                    <p>Oral health is vitally important, but finding the right dental care products can be confusing and costly. This doesn&#8217;t have to be the case.<\/p>\n<p>Electric Teeth is a free resource that simplifies dental care. We help you choose the most effective toothbrushes, toothpastes, and other products for your needs and budget.<\/p>\n<p>Our content enables you to better understand common dental health issues like cavities and gum disease. We clearly explain routine dental treatments so you know what to expect.<\/p>\n<p>The bottom line is that maintaining good oral health doesn&#8217;t require complication or expense. Electric Teeth empowers you to make smart choices so you can have a healthy, vibrant smile.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <!-- 1 -->\n                        <div class=\"flex flex-col lg:items-center mb-8 lg:mb-16 2xl:mb-[7.5rem] lg:flex-row-reverse\">\n                            <!-- Image -->\n                            <div class=\"mt-8 order-1 lg:mt-0 lg:max-w-[41rem]\">\n                                <div class=\"flex justify-center\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/About-us_How-we-make-money_650-x-500-1.jpg\" alt=\"Jon Love holding water flosser to camera\">\n                                <\/div>\n                            <\/div>\n\n                            <!-- Text -->\n                            <div class=\"lg:ml-[4.813rem] lg:max-w-[34.188rem]\">\n                                <h2 class=\"mb-4 lg:mb-5\">How we make money<\/h2>\n\n                                <div class=\"editor-content\">\n                                    <p>In order to fund our site, we make money from affiliate advertising. This means that if you click on a link for a product we recommend, we may earn a commission.<\/p>\n<p>We only recommend products we truly believe to be worth your money. We also tell you which scam and fad products you should avoid.<\/p>\n<p>We do show adverts on some post but keep this to a minimum so our content is easier to read. We don&#8217;t accept sponsored posts and wherever possible we buy products ourselves in order to retain full creative control over our content.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        \n                    <\/div>\n                <\/section>\n            <\/div>\n\n    \n\n        <section  class=\"section bg-blue-100 !pb-12 !pt-10 md:!pb-0 lg:!py-0 2xl:!pt-16 2xl:!pb-16\">\n            <div class=\"md:container\">\n                <div class=\" lg:flex lg:flex-row-reverse lg:items-center lg:justify-end lg:gap-12 2xl:!gap-x-[8.8rem]\">\n                    <div class=\"w-full lg:max-w-[28.375rem] order-1\">\n                        <div class=\"text-center lg:text-left lg:relative\">\n                                                            <h2> We're in the news <\/h2>\n                            \n                                                            <p class=\"mt-4 lg:mt-5\"> <p>Thanks to our toothbrush expertise, Electric Teeth has been featured in national newspaper publications, including The Financial Times, The Times and The Mail Online.<\/p>\n <\/p>\n                                                    <\/div>\n\n                                                <!-- Arrow -->\n                                                    <img decoding=\"async\" class=\"relative left-[92%] top-5 rotate-[-5deg] hidden lg:block\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/toothbrush\/arrow.svg\" alt=\"arrow-image\">\n                                            <\/div>\n                    <div class=\"pt-24 mt-4 lg:mt-0 md:pt-0 lg:w-full lg:max-w-[36.625rem] md:scale-75 2xl:scale-100\">\n                        <div class=\"flex justify-center\">\n                            <div class=\"relative w-full max-w-[586px]\">\n                                <div>\n                                                                            <img decoding=\"async\" loading=\"lazy\" class=\"object-contain max-w-full max-h-full w-[32.5rem] lg:h-[32.5rem] rounded-full overflow-hidden mx-auto\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/Were-in-the-news_590-x-590.jpg\" alt=\"Man reading newspaper\" title=\"We're in the news_590 x 590\">\n                                                                    <\/div>\n\n                                                                    <a href=\"https:\/\/www.thetimes.co.uk\/article\/technology-v-times-arrow-nj3287zs9\" class=\"absolute top-[-60px] lg:w-full lg:max-w-[12.5rem] lg:top-[-2px] lg:left-[-58px]\" target=\"_blank\" rel=\"noopener\">\n                                        <img decoding=\"async\" loading=\"lazy\" class=\"max-w-[144px] md:max-w-[200px]\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/the-times.svg\" alt=\"\" title=\"The Times\">\n                                    <\/a>\n                                \n                                                                    <a href=\"https:\/\/www.dailymail.co.uk\/money\/bills\/article-4591372\/Here-s-teeth-cost-brushing.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"absolute top-0 right-0 mt-10 lg:top-[-5px] lg:w-full lg:max-w-[10rem] lg:mt-[12.5rem] lg:right-[-50px]\">\n                                        <img decoding=\"async\" loading=\"lazy\" class=\"max-w-[112px] md:max-w-[160px]\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/mail-online.svg\" alt=\"\" title=\"Mail Online\">\n                                    <\/a>\n                                \n                                                                    <a href=\"https:\/\/www.ft.com\/content\/9c2ee436-4cce-11e9-bde6-79eaea5acb64\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"absolute bottom-0 left-0 mb-9 lg:w-full lg:max-w-[8.75rem] lg:left-0.5 lg:bottom-[-10px]\">\n                                        <img decoding=\"async\" loading=\"lazy\" class=\"max-w-[104px] md:max-w-[140px]\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/ft.svg\" alt=\"\" title=\"Financial Times\">\n                                    <\/a>\n                                \n                                <div class=\"block lg:hidden absolute right-0 top-[-100px]\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/home\/tool-arrow-m.svg\" alt=\"arrow-image\">\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n        <section  class=\"section section-white\">\n            <div class=\"md:container\">\n                <div class=\"mb-11 text-center lg:mb-16 2xl:mt-0\">\n                                            <h2>What our readers say<\/h2>\n                    \n                                            <p class=\"mt-4 max-w-[1069px] mx-auto\"> We continue to be a trusted source for dental hygiene  <\/p>\n                                    <\/div>\n                <div class=\"swiper testimonial-slides\">\n                    <div class=\"swiper-wrapper pb-14 lg:pb-[4.188rem]\">\n\n                                                                                    <div class=\"swiper-slide\" style=\"max-width: 405.333px; margin-right: 32px;\">\n                                    <div class=\"flex flex-col h-full\">\n                                                                                <div class=\"w-full h-60 lg:h-[21.25rem]\">\n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/06\/Electric-teeth-logo_405-x-340_top-middle.jpg\" alt=\"Electric Teeth Logo\">\n                                        <\/div>\n\n                                        <div class=\"p-5 pt-8 bg-white w-[17.625rem] ml-auto relative -mt-7 h-full lg:px-8 lg:w-[20.5rem] flex flex-col justify-between lg:mt-[-3.45rem]\" style=\"box-shadow:5px 5px 10px rgba(34,133,231,.1)\">\n                                            <div>\n                                                <div class=\"absolute -top-6 rounded-full h-12 w-12 bg-green-600 flex items-center justify-center lg:h-13 lg:w-13 lg:-top-[1.8rem]\">\n                                                    <img decoding=\"async\" class=\"h-5 w-5 lg:h-6 lg:w-6\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/chat.svg\" alt=\"chat-icon\">\n                                                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lg:text-lg\">\n                                                    4                                                <\/span>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"swiper-slide\" style=\"max-width: 405.333px; margin-right: 32px;\">\n                                    <div class=\"flex flex-col h-full\">\n                                                                                <div class=\"w-full h-60 lg:h-[21.25rem]\">\n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/06\/Electric-teeth-logo_405-x-340_pink-background_top-middle.jpg\" alt=\"Electric Teeth Logo\">\n                                        <\/div>\n\n                                        <div class=\"p-5 pt-8 bg-white w-[17.625rem] ml-auto relative -mt-7 h-full lg:px-8 lg:w-[20.5rem] flex flex-col justify-between lg:mt-[-3.45rem]\" style=\"box-shadow:5px 5px 10px rgba(34,133,231,.1)\">\n                                            <div>\n                                                <div class=\"absolute -top-6 rounded-full h-12 w-12 bg-green-600 flex items-center justify-center lg:h-13 lg:w-13 lg:-top-[1.8rem]\">\n                                                    <img decoding=\"async\" class=\"h-5 w-5 lg:h-6 lg:w-6\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/chat.svg\" alt=\"chat-icon\">\n                                                <\/div>\n                                                <div class=\"mb-3 font-primary font-bold text-lg text-blue-800 lg:text-xl lg:mb-4\">\n                                                    Gillian Sanders                                                <\/div>\n                                                <div class=\"font-primary font-normal text-sm text-blue-800 lg:text-base\">\n                                                    \nThanks so much for taking the time to give me the numbers I needed. If not for your review, I would have had so much trouble succeeding with this.\n                                                <\/div>\n                                            <\/div>\n                                            <div class=\"mt-3 lg:mt-[0.938rem] flex items-baseline\">\n\n                                                                                                <div class=\"table-cell separator !border-t-0\">\n\n                                                                                                            <div class=\"flex items-center justify-center\">\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" 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lg:h-[21.25rem]\">\n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/06\/Electric-teeth-logo_405-x-340_dark-blue_top-middle.jpg\" alt=\"Electric Teeth Logo\">\n                                        <\/div>\n\n                                        <div class=\"p-5 pt-8 bg-white w-[17.625rem] ml-auto relative -mt-7 h-full lg:px-8 lg:w-[20.5rem] flex flex-col justify-between lg:mt-[-3.45rem]\" style=\"box-shadow:5px 5px 10px rgba(34,133,231,.1)\">\n                                            <div>\n                                                <div class=\"absolute -top-6 rounded-full h-12 w-12 bg-green-600 flex items-center justify-center lg:h-13 lg:w-13 lg:-top-[1.8rem]\">\n                                                    <img decoding=\"async\" class=\"h-5 w-5 lg:h-6 lg:w-6\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/chat.svg\" alt=\"chat-icon\">\n                                                <\/div>\n                                                <div class=\"mb-3 font-primary font-bold text-lg text-blue-800 lg:text-xl lg:mb-4\">\n                                                    Rui Almeida                                                <\/div>\n                                                <div class=\"font-primary font-normal text-sm text-blue-800 lg:text-base\">\n                                                    \nI have just discovered your website and Youtube channel, and they are really helping me out.\n                                                <\/div>\n                                            <\/div>\n                                            <div class=\"mt-3 lg:mt-[0.938rem] flex items-baseline\">\n\n                                                               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               <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"swiper-slide\" style=\"max-width: 405.333px; margin-right: 32px;\">\n                                    <div class=\"flex flex-col h-full\">\n                                                                                <div class=\"w-full h-60 lg:h-[21.25rem]\">\n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/06\/Electric-teeth-logo_405-x-340_top-middle.jpg\" alt=\"Electric Teeth Logo\">\n                                        <\/div>\n\n                                        <div class=\"p-5 pt-8 bg-white w-[17.625rem] ml-auto relative -mt-7 h-full lg:px-8 lg:w-[20.5rem] flex flex-col justify-between lg:mt-[-3.45rem]\" style=\"box-shadow:5px 5px 10px rgba(34,133,231,.1)\">\n                                            <div>\n                                                <div class=\"absolute -top-6 rounded-full h-12 w-12 bg-green-600 flex items-center justify-center lg:h-13 lg:w-13 lg:-top-[1.8rem]\">\n                                                    <img decoding=\"async\" class=\"h-5 w-5 lg:h-6 lg:w-6\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/chat.svg\" alt=\"chat-icon\">\n                                                <\/div>\n                                                <div class=\"mb-3 font-primary font-bold text-lg text-blue-800 lg:text-xl lg:mb-4\">\n                                                    Terry Clarke                                                <\/div>\n                                                <div class=\"font-primary font-normal text-sm text-blue-800 lg:text-base\">\n                                                    \nJust to say that your web site is really helpful and informative in re selecting my new Oral B replacement.\n                                                <\/div>\n                                            <\/div>\n                                            <div class=\"mt-3 lg:mt-[0.938rem] flex items-baseline\">\n\n                                                                                                <div class=\"table-cell separator !border-t-0\">\n\n                                                                                                            <div class=\"flex items-center justify-center\">\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                           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src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                                            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lg:h-[21.25rem]\">\n                                            <img decoding=\"async\" class=\"h-full w-full object-top object-cover\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/06\/Electric-teeth-logo_405-x-340_pink-background_top-middle.jpg\" alt=\"Electric Teeth Logo\">\n                                        <\/div>\n\n                                        <div class=\"p-5 pt-8 bg-white w-[17.625rem] ml-auto relative -mt-7 h-full lg:px-8 lg:w-[20.5rem] flex flex-col justify-between lg:mt-[-3.45rem]\" style=\"box-shadow:5px 5px 10px rgba(34,133,231,.1)\">\n                                            <div>\n                                                <div class=\"absolute -top-6 rounded-full h-12 w-12 bg-green-600 flex items-center justify-center lg:h-13 lg:w-13 lg:-top-[1.8rem]\">\n                                                    <img decoding=\"async\" class=\"h-5 w-5 lg:h-6 lg:w-6\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/chat.svg\" alt=\"chat-icon\">\n                                                <\/div>\n                                                <div class=\"mb-3 font-primary font-bold text-lg text-blue-800 lg:text-xl lg:mb-4\">\n                                                    Vlad                                                <\/div>\n                                                <div class=\"font-primary font-normal text-sm text-blue-800 lg:text-base\">\n                                                    \nIt\u2019s really good what you do! Very helpful!\n                                                <\/div>\n                                            <\/div>\n                                            <div class=\"mt-3 lg:mt-[0.938rem] flex items-baseline\">\n\n                                                                                                <div class=\"table-cell separator !border-t-0\">\n\n                                                                                                            <div class=\"flex items-center justify-center\">\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                            <div class=\"stars\">\n                                                                    <div class=\"star\">\n                                                                        <img decoding=\"async\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/themes\/genesis-electricteeth\/assets\/images\/icon\/star-fill.svg\" alt=\"rating-star-filled\">\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                            <div class=\"stars\">\n                                       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         <\/div>\n                                                <span class=\"inline-block ml-2 font-primary font-bold text-base text-blue-800 lg:text-lg\">\n                                                    5                                                <\/span>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            \n                                            <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n        <section  class=\"py-8 px-4 bg-blue-100 text-center lg:py-[7rem]\">\n            <div>\n                                    <h1>A bit more about us<\/h1>\n                \n                                    <p class=\"mt-6 lg:max-w-[52.625rem] lg:mx-auto lg:text-2xl\">The story behind Electric Teeth and what we stand for. <\/p>\n                            <\/div>\n        <\/section>\n    \n\n\n    <section  class=\" section section-white about-us-list-content\">\n        <div class=\"md:container\">\n            <div x-data=\"{ tab: '#tab1'}\">\n                <div class=\"lg:flex lg:gap-[4.813rem] lg:items-start\">\n                    <!-- Left Block -->\n                    <div>\n                        <!-- Tab links -->\n                                                    <div class=\"p-8 bg-blue-100 about-us-links lg:p-10 lg:w-[20.5rem]\">\n                                <ul class=\"flex flex-col font-primary font-normal capitalize text-base text-blue-800\">\n\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab1'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab1' }\">\n                                                How Electric Teeth started                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab2'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab2' }\">\n                                                Company ethics                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab3'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab3' }\">\n                                                How we generate income                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab4'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab4' }\">\n                                                Opinions, recommendations and star ratings                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab5'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab5' }\">\n                                                Review products \/ samples                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab6'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab6' }\">\n                                                Social media                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab7'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab7' }\">\n                                                Environmental statement                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab8'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab8' }\">\n                                                Events, travel &amp; lodging                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab9'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab9' }\">\n                                                Office \/ production                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a x-on:click.prevent=\"tab='#tab10'\" class=\"link dark !underline-offset-4 cursor-pointer active\" :class=\"{ 'active': tab == '#tab10' }\">\n                                                Changes to poilcy                                            <\/a>\n                                        <\/li>\n                                    \n                                <\/ul>\n                            <\/div>\n                                            <\/div>\n\n                    <!-- Right Block -->\n                    <div class=\"mt-11 lg:mt-0\">\n                        <!-- Tab-content -->\n                        <div class=\"about-us-contents\">\n\n                                                    <div x-show=\"tab == '#tab1'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p class=\"whitespace-pre-wrap\">In 2014, Jon decided to buy a new electric toothbrush, but quickly discovered how complicated the process of choosing a new toothbrush had become.<\/p>\n<p class=\"whitespace-pre-wrap\">He shared the frustration with his colleague and friend Chris. We didn\u2019t understand why the process was not simpler.<\/p>\n<p class=\"whitespace-pre-wrap\">Therefore, in 2015 we founded Electric Teeth in an attempt to ensure others did not have to go through the same time-intensive and confusing process.<\/p>\n<p class=\"whitespace-pre-wrap\">We are passionate individuals.<\/p>\n<p class=\"whitespace-pre-wrap\">We want genuine, honest, and unbiased opinions.<\/p>\n<p class=\"whitespace-pre-wrap\">We seek accurate information and the answers to questions that may not be asked elsewhere.<\/p>\n<p class=\"whitespace-pre-wrap\">This, therefore, is our focus in everything we do and create at Electric Teeth.<\/p>\n<p class=\"whitespace-pre-wrap\">We do away with fluffy marketing-speak and cut to the core.<\/p>\n<p class=\"whitespace-pre-wrap\">We complete our own hands-on testing and tell you our true thoughts on products; are they any good, how much do they cost and ultimately, are they right for you?<\/p>\n<p class=\"whitespace-pre-wrap\">Several years on we still help people select the best dental products.\u00a0 We have completed hundreds of reviews on toothbrushes and related products.<\/p>\n<p class=\"whitespace-pre-wrap\">The site and the team have naturally evolved.<\/p>\n<p class=\"whitespace-pre-wrap\">With practicing dental professionals now on the team we also offer information on a whole variety of dental health topics.<\/p>\n<p class=\"whitespace-pre-wrap\">We don\u2019t over complicate the topic.\u00a0 We don\u2019t promote the expensive options (unless justifiable).<\/p>\n<p class=\"whitespace-pre-wrap\">We remain 100% independent.<\/p>\n<p class=\"whitespace-pre-wrap\">You have and will always be the key priority for us.\u00a0 We are here to serve you in any way that we can so that we can all enjoy better standards of oral health.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab2'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>Let\u2019s be honest, it costs money to create and maintain a website.<\/p>\n<p>There are bills to be paid.<\/p>\n<p>We have families and pets that require food and shelter, and occasionally we would like to have some money to enjoy some life experiences.<\/p>\n<p>But, we wish to remain independent and we want the content we create to be free for you and others to use.<\/p>\n<p>Oral care does not need to be expensive, and we have no intention to add to this cost.<\/p>\n<p>We, therefore, make this promise:<\/p>\n<p><strong><em>\u2018Our content will always remain independent and impartial.\u2019<\/em><\/strong><\/p>\n<p>We started the site with our own money and have received no external funding to grow the site to where it is today.<\/p>\n<p>All content we create is our own choice and is not directly influenced by any persons, companies or brands outside of Electric Teeth.<\/p>\n<p>We will never accept payment to create a piece of content.<\/p>\n<p>We may communicate with companies about their products and services to help us create informative content. This can include asking questions about what they offer as well as being sent press releases and supporting information.<\/p>\n<p>No person, company or brand sees the conclusions, rating or outcome of any content before it is published to the site for all to see.\u00a0 You see it as soon as they do.<\/p>\n<p>We retain full creative control over all content.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab3'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>To achieve our promise of independence and impartiality, it is necessary to generate income or revenue.<\/p>\n<p>None of the methods we use for monetisation cost you anything or alter the service we offer at Electric Teeth.<\/p>\n<p>There are 2 primary methods for this.<\/p>\n<ol>\n<li><strong>Affiliate commission<\/strong><\/li>\n<\/ol>\n<p>This is the primary source for our income.<\/p>\n<p>Within content, notably product reviews and comparisons, there will likely be links to online stores that stock and sell the product in question.<\/p>\n<p>These links will often have a special piece of code attached to them.\u00a0 This code tells the seller\u2019s system that you have come via Electric Teeth.<\/p>\n<p>We are an \u2018affiliate\u2019 for that company, because for every sale made, Electric Teeth will earn a small affiliate commission.\u00a0 This could be a fixed price or a percentage of the total order value. The arrangements do vary between companies.<\/p>\n<p>No affiliate link will ever increase the price you pay.\u00a0 We receive a part of the seller\u2019s profit.<\/p>\n<p>You always have the right to buy from a seller without using our affiliate link.<\/p>\n<ol start=\"2\">\n<li><strong>Adverts<\/strong><\/li>\n<\/ol>\n<p>Adverts can come in a number of forms.<\/p>\n<p>We do not allow reviews, comparisons or any individual piece of content on our website to be funded or sponsored by a brand.<\/p>\n<p>Ratings or conclusions of reviews or comparisons are not influenced by a person, company or brand outside of Electric Teeth.<\/p>\n<p>We do not accept or negotiate any direct advertising with companies or brands.<\/p>\n<p>You would not for example see an advert on our site for an Oral-B or Philips Sonicare product that we have arranged with them directly.<\/p>\n<p>The only adverts you will encounter (if at all) are what are known as banner or display adverts.<\/p>\n<p>These are usually images that are positioned at the left or right side of the website and on occasions in the centre of the content.<\/p>\n<p>These adverts are automatically generated based on the cookies and privacy policy that you agree to.<\/p>\n<p>We use a third party service to supply and display these adverts.<\/p>\n<p>We gain a small fee for each time an advert is shown, and an additional fee every time an advert is clicked.<\/p>\n<p>We have limited control over the adverts that are shown.\u00a0 We monitor adverts as best as we can and will try to eliminate those we do not feel are appropriate.\u00a0 However, the complex and dynamic nature of adverts means we will not always see the same adverts as you.<\/p>\n<p>There are a number of other monetisation methods that websites similar to ours may use.\u00a0 We do not use them, but they can include:<\/p>\n<ul>\n<li>Sponsored posts\/articles\n<ul>\n<li>This involves being paid a fee by a person, brand or company to create a piece of content.\u00a0 This content will usually promote a particular message or product in exchange.\u00a0 This content might be on the website or social media channels.<\/li>\n<\/ul>\n<\/li>\n<li>Selling your data\n<ul>\n<li>This involves passing on valuable information to other people or companies in exchange for a fee.\u00a0 A common instance is your email address.\u00a0 For example, you may sign up to receive information, but your email address is passed to another company in exchange for a financial reward.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>We DO NOT partake in any of these activities.\u00a0 We will always do whatever we can to remain independent and impartial.<\/p>\n<p>It is necessary for some anonymous data to be shared with other companies to enable our site to function, but we are not \u2018selling\u2019 your data. Please consult our\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.electricteeth.com\/au\/privacy-policy-earnings-disclosure\/\">earnings and privacy policy<\/a>\u00a0for more information.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab4'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>By the very nature of the content we create, recommendations and opinions will be given.<\/p>\n<p>We endeavour to remain unbiased in these opinions.<\/p>\n<p>We have a number of criteria we aim to measure and test products by, all with you, the end user, in mind.<\/p>\n<p>When highlighting positives or negatives about products and services, we do so with reasons to justify this viewpoint.<\/p>\n<p>Not all will agree with our content and opinions.\u00a0 We acknowledge that there may well be a \u2018better\u2019 or alternative solution in particular circumstances.<\/p>\n<p>Our goal is to provide fair, justified and reasoned conclusions and comments.\u00a0 However, it must be accepted that we are human.\u00a0 From time to time, mistakes or errors will be made and the experiences of one writer may vary to another, influencing the conclusion slightly.<\/p>\n<p>Our star ratings within reviews are a reflection of our overall opinion of a product or service and should be taken as such; they are a means of expressing an opinion at a glance.<\/p>\n<p>We use our own framework for concluding star ratings and always try to be as fair as possible, taking into account our research and hands-on testing.<\/p>\n<p>Naturally, such decision-making frameworks are not perfect, and as mentioned, they are opinion-based.<\/p>\n<p>Therefore we urge you to use our star-rating as only part of your overall assessment when making a buying decision. We also welcome any comments you may have, and actively respond to and maintain comments sections on all posts.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab5'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>With very rare exceptions, all the products used to create content such as reviews and comparisons are purchased by Electric Teeth.<\/p>\n<p>In the interest of being able to remain independent, we go to great lengths and expense to purchase products instead of receiving free samples.<\/p>\n<p>We wish to test and review products from the consumer\u2019s perspective. This includes paying the retail price.<\/p>\n<p>In some instances we may accept a sample if it allows for us to create content we would otherwise not have been able to do.<\/p>\n<p>We will also accept if it allows us to create the content sooner (before a product is on sale) or to a higher standard.<\/p>\n<p>In every situation we will look to purchase our own unit as soon as is feasible.<\/p>\n<p>Where a sample product is provided, and not purchased, this will be disclosed.<\/p>\n<p>While some companies do not request review samples be returned, all are considered the property of the manufacturer and are available for recall at any time.<\/p>\n<p>Certain low-value exceptions exist, such as consumables and accessories. These are retained for reference or given away.<\/p>\n<p>The provision of a sample product does not give the person, brand or company any control over our content.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab6'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>No content produced or added to these social media platforms contains any sponsored or promotional content.<\/p>\n<p>The way in which we manage these is the same as the Electric Teeth website.<\/p>\n<p>Adverts can appear on these platforms.<\/p>\n<p>The vast majority of these adverts are inserted by the platforms themselves.\u00a0 Advertising space is sold to other companies using an auction style arrangement. .\u00a0 It is the platforms that gain revenue from you seeing or clicking that advert.<\/p>\n<p>The exception is YouTube. Where adverts are overlaid on video content or around the video itself, Electric Teeth will receive a small fee for it to be displayed and a fee should it be clicked.<\/p>\n<p>These adverts are selected by Google\u2019s AdSense platform.\u00a0 Aside from occasionally disallowing certain content categories (such as political ads), Electric Teeth has no input into those advertisements or affiliation with the companies that produce them. This can mean adverts for products or services we do not agree with may be shown.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab7'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>Currently, dentistry is an industry that creates a significant amount of pollution. We would like to be part of the journey to change this.<\/p>\n<p>In surgery, many products can only be used once for health and safety reasons and are made of materials that are difficult or impossible to recycle, such as plastic.<\/p>\n<p>Many consumer products are also plastic-based and have a relatively short life span. There is also the issue of e-waste from electronic products.<\/p>\n<p>However, some eco-friendly alternatives already exist and new products and technologies are continually emerging.<\/p>\n<p>Here at Electric Teeth we are committed to providing transparent information so we will endeavour to update our existing pages with honest information about the ecological impact of products, and take this into account when reviewing new products.<\/p>\n<p>We are committed to testing and promoting eco-friendly alternatives wherever possible. But, we also want to make sure they are actually sustainable.<\/p>\n<p>There is an increasing amount of \u2018greenwashing\u2019 and misleading data around eco alternatives and as such some of our recommendations are not as eco as we would like them to be because we are conducting thorough research to provide information on the most practical and sustainable solutions.<\/p>\n<p>If you have any experience in sustainable dentistry or if you are an expert on sustainable dental products, we would love it if you\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.electricteeth.com\/au\/contact\/\">could get in touch<\/a>.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab8'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>Every effort is made to minimise the amount of travel required, in the interest of efficiency, cost and the environment.<\/p>\n<p>Preference will be given to calls, email exchange and online demonstrations in preference to face to face events.<\/p>\n<p>In instances where it is necessary to travel we will always look at the most efficient and effective routes of travel.<\/p>\n<p>As much cost as is possible will be covered by Electric Teeth, but in some instances travel costs may be covered by companies other than Electric Teeth.\u00a0 This external funding has no bearing on the amount or extent of coverage we provide. That is an editorial decision based on the interest we believe it will have with our audience.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab9'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>Electric Teeth does not own or partake in any long term rent of any office space.<\/p>\n<p>The team work from their own home offices\/buildings that are funded personally.<\/p>\n<p>Direct costs such as the computers, tools and camera equipment that are necessary to produce such content will be paid for by Electric Teeth.<\/p>\n<p>In some instances office\/conference space will be hired for a short period (usually daily) to enable certain activities to be completed.<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div x-show=\"tab == '#tab10'\" style=\"\">\n                                <div class=\"editor-content\">\n                                    <p>This ethics policy will never be perfect.\u00a0 We have tried to think of and include all instances where our ethics come into play.<\/p>\n<p>We caveat this by acknowledging that there may be the odd exception that has been missed.\u00a0 In this instance we will operate by the spirit of the ethics we have explained.<\/p>\n<p>We have no intention to change this policy but the internet and the world around us is always changing and it can be necessary to adapt.<\/p>\n<p>We will limit these changes and expect the only changes to be to the methods through which we generate income.<\/p>\n<p>We will always put your data\/privacy as well as honesty and impartiality at the forefront of whatever we do.<\/p>\n<p>Jon and Chris<\/p>\n<p>If you have any questions, comments or criticisms, please do get in contact with us.<\/p>\n                                <\/div>\n                            <\/div>\n                        \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n        <section  class=\"section bg-blue-800 !py-8 lg:!py-[83px]\">\n            <div class=\"md:container\">\n                <div class=\"lg:flex lg:gap-[4.75rem]\">\n                    <div class=\"lg:max-w-[20.5rem] shrink-0\">\n                                                    <picture class=\"flex justify-center rounded-full overflow-hidden\">\n                                <img decoding=\"async\" class=\"rounded-full w-[20.5rem] h-auto 2xl:h-[20.5rem] max-w-full max-h-full mx-auto\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/07\/Jon-with-props_email-sign-up_656_x_656.jpg\" alt=\"Jon brushing large dental model of mouth\">\n                            <\/picture>\n                                            <\/div>\n                    <div class=\"mt-11\">\n                                                    <div class=\"flex mb-5 h-7\">\n                                <img decoding=\"async\" class=\"w-auto h-full\" src=\"https:\/\/www.electricteeth.com\/au\/wp-content\/uploads\/sites\/6\/2023\/01\/logo-white.svg\" alt=\"Electric Teeth logo\">\n                            <\/div>\n                        \n                                                    <div class=\"h3 mb-5 text-white lg:mb-13\"> Never neglect your teeth again. Sign up to our newsletter today for honest advice and transparent reviews <\/div>\n                        \n                        <div class=\"mailchimp-subscribe-form\">\n                                                            <!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n                                <form action=\"https:\/\/electricteeth.us16.list-manage.com\/subscribe\/post?u=b7a18ae97e36a7285b0ae901c&amp;id=eba6de01fc&amp;f_id=004741e0f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n                                    <div id=\"mc_embed_signup_scroll\">\r\n                                        <div class=\"mc-field-group\">\r\n                                            <input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" placeholder=\"Email Address*\" required>\r\n                                            <span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"><\/span>\r\n                                        <\/div>\r\n                                        <div hidden=\"true\"><input type=\"hidden\" name=\"tags\" value=\"3534744,3534748\"><\/div>\r\n                                        <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_b7a18ae97e36a7285b0ae901c_eba6de01fc\" tabindex=\"-1\" value=\"\"><\/div>\r\n                                        <div class=\"optionalParent\">\r\n                                            <div class=\"clear foot\">\r\n                                                <input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\">\r\n                                            <\/div>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                   <div id=\"mce-responses\" class=\"clear foot\">\r\n                                            <div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n                                            <div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n                                        <\/div> <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n                                <\/form>\r\n                            <\/div>\r\n                            <!--End mc_embed_signup-->                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":13562,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-6679","page","type-page","status-publish","has-post-thumbnail","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/pages\/6679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/comments?post=6679"}],"version-history":[{"count":5,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/pages\/6679\/revisions"}],"predecessor-version":[{"id":15079,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/pages\/6679\/revisions\/15079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/media\/13562"}],"wp:attachment":[{"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/media?parent=6679"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electricteeth.com\/au\/wp-json\/wp\/v2\/tags?post=6679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}