This toothpaste guide has been created by our in-house dentists and makes it simple for you to choose the right toothpaste. Browse the sections below to find the content that interests you most.
Testing and research by:
Gemma Wheeler
Dr. Gemma Wheeler
In-house dentist
Jon Love
Jon Love
Chief tester
Jon holding several toothpaste tubes

The best overall toothpaste

See our recommendations for a good, reliable, everyday toothpaste

Montage of toothpaste being put on to toothbrush heads and a shot of several toothpastes tubes next to each other

Why fluoride toothpaste is good for your teeth

This video explains why dental organisations recommend using a toothpaste that contains fluoride.

Jon brushing large dental model of mouth
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