Choosing a toothpaste can be overwhelming.
There are hundreds of options, all with their own buzzwords.
To keep things simple, I’ve listed 3 excellent options below for the best overall toothpaste.
These are all readily available in Australia and will do a good job.
I also offer advice on the best toothpastes from the most popular brands.
If you’re looking for a particular type of toothpaste see our toothpaste hub page, which lists all of our content in an easy-to-find format.
3 recommendations for best overall toothpaste
If you just want a good overall toothpaste, I’ve included 3 options below.
If there’s a particular type of toothpaste you’re interested in, such as the best natural toothpaste or the best for sensitive teeth, see our more specific posts here.
This is the criteria I have used to select the choices below:
- Contains fluoride.
- May not necessarily be advertised to help with bleeding gums or sensitivity, but if it can do this for the same price as a regular toothpaste, it may well be included!
- If it is a whitening toothpaste, I have deliberately included only those with a low RDA value to minimise potential damage
- Where cost allows, I have opted for the more environmentally conscious toothpastes.
Whenever you’re shopping for a toothpaste, I would recommend factoring the above points into your decision.
Oral-B Gum Care and Enamel Restore Range
I have picked Oral B Gum Care and Enamel Restore as one of the best toothpastes in Australia, because it contains multi-purpose stannous fluoride, as well as being one of the few toothpastes with an active ingredient for gum disease, as well as having ingredients to help reduce staining.
The active ingredients for managing gum disease here are stannous fluoride and zinc citrate, and essentially the toothpaste helps to reduce the amount of gum-disease causing bacteria.
The stannous fluoride also helps manage sensitivity, so this toothpaste is a good toothpaste if you have gum disease and sensitivity too.
And just because you have gum disease, it doesn’t mean that you need to put up with stains on your teeth. Whitening toothpastes won’t lighten the overall colour of your teeth, as explained here, but will help remove dark coloured stains from the surface.
Beware that whitening versions may cause tooth abrasion, and sensitive toothpastes may cost more for something you don’t need. You can check out the recommendations for the best whitening and best sensitive toothpastes elsewhere!
- Sodium hexametaphosphate helps to reduce staining
- Stannous fluoride protects against cavIties
- Stannous fluoride will also help reduce sensitivity
- Zinc citrate prevents calculus build up
- Widely available in supermarkets and pharmacies
- No information on animal testing
- Use of single use plastics
Grants of Australia Fresh Mint Toothpaste with Fluoride
Australian brand Grants of Australia have a range of toothpastes on offer, all of which are SLS free. I have included this option because it contains fluoride, important in the prevention of decay.
- SLS free.
- Widely available in supermarkets and pharmacies.
- Contains fluoride for protection against cavities.
- Vegan and cruelty free
- No GMO ingredients
- No preservatives
- No information on animal testing
- Use of single use plastics
Denttabs Toothpaste Tablets with Fluoride
Toothpaste tablets are a great option if you are thinking about the environment. And these toothpaste tablets hit the spot for reducing environmental impact whilst still protecting your teeth.
Denttabs have a good balance of natural and organic ingredients, whilst still including those that are needed for an everyday toothpaste. They still contain fluoride at the recommended dose for protection against cavities.
- More natural ingredients and less chemicals.
- Contains fluoride
- Less packaging
- Environmentally friendly (plastic free)
- Travel friendly (no liquids)
- Just the right amount each time (1 tablet = one dose)
- Low abrasivity – RDA 30
- Vegan and cruelty free
- Gluten free
- SLS free
- Some organic ingredients
- More expensive than regular toothpaste
- Initial taste can take a bit of getting used to
What to look out for when shopping by a particular brand
We are all familiar with the popular brands: Oral-B, Colgate and Sensodyne.
These toothpaste brands are so well known because they are produced in large quantities, around the world, and so are also generally cheaper. You also know that these brands will strive to meet expectations wherever they are sold, with almost all of their toothpastes containing fluoride and being low on the RDA scale.
During my research I have noticed that within a brand, two toothpastes with different names can have identical ingredients lists, but come at very different costs – look out for this, and don’t think that just because a toothpaste is more expensive, then it will be better.
Each brand has created its own niche, and boasts their own unique ingredients. But who do you go with? Which brand toothpaste is the best?
Well, mostly it comes down to personal choice. Read on to find out a bit about the brands in general and to find out which toothpastes I think are the best for each.
Best Colgate toothpaste
Colgate toothpaste is widely available, and there aren’t many that I would not recommend. In fact, I would say that Colgate actually has the widest selection of toothpastes for any brand, and usually is the cheapest too. But how do you know which one is the best Colgate toothpaste?
As long as you stick to the basic principles covered in my advice on what to think about when choosing a toothpaste, you can’t go wrong.
The Colgate website helpfully breaks down its different toothpastes, and you can even search by condition – for example sensitivity, or if you want a whitening toothpaste.
Best Sensodyne toothpaste
Sensodyne are well known for their toothpastes which help reduce sensitivity, in fact all of them have some element to help protect against sensitivity. But this does come at a cost, and generally Sensodyne are a fraction more expensive than Colgate or Crest.
So how do you know which is the best Sensodyne toothpaste?
Most of their toothpastes are SLS free (but do check the label), and it is one of the rare big brands to offer this. Within the Sensodyne range – which you can search through on their website – there aren’t many I would advise you to avoid, but I would just highlight that they have a couple of toothpastes with similar ingredients lists but at different costs (such as Sensodyne extra Whitening and Sensodyne True White).
But just follow my guidance here to pick the best option for you, and you can’t go wrong.
Best Oral B toothpaste
When it comes to oral care, Oral B is famous around the world for their toothpastes and toothbrushes. (In some countries around the world, Oral-B is marketed as Crest instead.) But what is the best Oral B toothpaste?
I actually think Oral B boasts a great range of toothpastes, with something for almost everyone. You can find out about the full range of Oral B toothpastes on their website.
What about fluoride free?
As a dentist I am familiar with the arguments for and against fluoride. But I work with evidence.
At present the overwhelming evidence supports the use of fluoride in toothpaste, and in particular I would like to draw your attention to the following pages to help inform you about fluoride:
- Dental Practice Education Research Unit at The University of Adelaide: The Fluoride Update Program
- National Health and Medical Research Council’s Fluoride Reference Group
- The Cochrane Library systematic review Fluoride toothpastes of different concentrations for preventing dental caries
- The European Commision Critical review of any new evidence on the hazard profile, health effects, and human exposure to fluoride and the fluoridating agents of drinking water
- Public Health England’s Delivering Better Oral Health Toolkit
- New Zealand’s Ministry of Health: Guidelines for the use of fluorides
Scottish Intercollegiate Guidelines Network: Dental interventions to prevent caries in children
Because of this I am unable to recommend any product that does not contain fluoride as the best overall toothpaste. However, there are developments in the use of calcium phosphates for re-mineralisation, and you can find out more about this in our article about toothpaste ingredients. In some cases, fluoride free toothpastes may contain calcium phosphates which can provide some protection.
I respect that some people will choose a toothpaste without fluoride, and for those people, you can find out which toothpastes are fluoride free in our directory of toothpastes, and our summary of the best fluoride free toothpastes.