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Best Natural Toothpaste

Natural toothpaste on toothbrush

Natural toothpastes come in a variety of flavours and options.

In this post I look at the various natural toothpaste categories, and recommend some products you can trust.

If you don’t need a natural toothpaste specifically, you may find our more generalised best toothpaste article more helpful.

And to see our full range of toothpaste content, visit our toothpaste hub page, which lists all of our content in an easy-to-find format.

What does natural mean to you?

Regardless of whether you have a health reason for wanting to avoid certain ingredients, or whether your ethical beliefs mean that you are looking for an alternative toothpaste – there are an increasing number of toothpastes being marketed as natural.

But “natural toothpaste” can have a few different meanings, including:

  • Avoiding unnecessary chemicals and artificial ingredients.
  • Avoiding fluoride.
  • Searching for naturally derived and naturally sourced ingredients.
  • Searching for ethically sourced ingredients and processes.
  • Searching for toothpastes that take the planet into consideration. 
  • Wanting a herbal toothpaste.

Toothpastes defined as TGAs are covered by Therapeutic Goods Advertising Code (No.2) 2018, and the Department of Health has provided some clarification, which limits the term of the use natural to products which have undergone only limited processing.

The Australian Society of Cosmetic Chemists provides some guidance, explaining that “a ‘Natural product’ is one in which more than 95% by weight of ingredients (excluding water) are ‘Natural’; and that ‘Naturally derived products’ are those where at 50% by weight is derived from natural materials. They advise that a personal care product may be called ‘Organic’ if, excluding water and salt, it contains at least 95% by weight of organically grown and certified raw materials (excluding salt and water) and that products containing 70 – 95% of organically grown and certified materials (excluding water and salt content), may be labelled as ‘Made with organic ingredients’.

Generally speaking, though, a natural toothpaste will aim to avoid foaming agents like sodium lauryl sulfate, or artificial colours and sweeteners. They may also be preservative free. Although having one of these types of ingredients may not necessarily prevent a toothpaste from making it to this list of best natural toothpastes, if you are specifically looking for an SLS free toothpaste, see our article on the best SLS-free toothpastes.

For some people, they search out a natural toothpaste because of concerns about fluoride. Some of the natural toothpastes on this page will still contain fluoride as this is the only ingredient proven to help prevent cavities, and is the key ingredient recommended by almost all dentists. But some of the toothpastes may contain an alternative – such as calcium phosphate – which can also protect the teeth against decay but is not yet widely available.

Another reason someone may turn to natural toothpaste is in search of a more responsible toothpaste or brand. Natural toothpastes will often have organic ingredients (which can be identified, e.g. using ACO Accreditation), and will try to meet high ethical concerns such as avoiding animal ingredients, being vegan and being cruelty free.

Finally, when searching for natural toothpastes, you may also be thinking about sustainability, both when it comes to sourcing ingredients and in the packaging used. This is still an area requiring development as many toothpastes still come in plastic packaging, with few alternatives available for those who are eco-conscious.

The best natural toothpaste: 5 good options

When identifying the best natural toothpaste I have gone back to our guide on what to think about when choosing a toothpaste. Toothpastes that have made it into this list:

  • Contain fluoride or other remineralising ingredients (continue reading to find out why.) If non-fluoride is what you are looking for I have these covered later on in the article).
  • Preferably contain herbal ingredients, avoid SLS, parabens and preservatives.
  • Have a small ingredients list.

If you are choosing your own toothpaste, I recommend factoring the above points in as well as the general advice on choosing a toothpaste from our toothpaste hub page.

I have not focussed these toothpastes to be vegan, whitening, or for a specific problem such as sensitivity. But if they meet these criteria, it’s a bonus. If you want a toothpaste that specifically meets these criteria you can check the table further down the page.

MooGoo Moothpaste Natural Base with Fluoride

Best natural whitening toothpaste

MooGoo Moothpaste Natural Base with Fluoride

MooGoo Moothpaste with Fluoride is one of the best natural toothpastes with fluoride. And on top of that, this natural toothpaste helps to remove stains too- just because you are looking for a natural toothpaste, you don’t need to lose out on the whitening!

I have included MooGoo due to their minimalist ingredients list, with clear information on their site about where ingredients come from and what they are used for. I also like their environmental policies, with a focus on using recycled materials for their packaging, as well as green energy in production.

Pros

  • Contains fluoride
  • SLS free
  • No artificial sweeteners, instead contains stevia leaf extract
  • Free from Parabens and Phenoxyethanol
  • Xylitol helps prevent bacteria and plaque from sticking to teeth
  • Sodium Bicarbonate for stain removal
  • Mild minty flavour
  • Vegan
  • Cruelty Free
  • Australian made

Cons

  • Single use plastic packaging
  • Only available from selected retailers

Price comparison

  • 100g tube
  • $10
  • $$

A Bit Hippy Remineralising Natural Toothpaste

Best fluoride free natural toothpaste

Best Fluoride free natural toothpaste

I would recommend A Bit Hippy Remineralising Natural Toothpaste if you are looking for a fluoride free toothpaste, but still want to provide some protection against cavities.

Their website is super clear in explaining what each item on the small list of ingredients does, as well as linking to the science behind the use of HAP. They also have an “Advanced Natural Toothpaste” which also contains HAP, as well as baking powder for stain removal.

Pros

  • SLS free
  • No artificial sweeteners or colouring
  • Use of hydroxyapatite for remineralisation
  • No fluoride for prevention of cavities*
  • Vegan
  • Cruelty Free
  • Australian made

Cons

  • Single use plastic packaging
  • Only available from selected retailers

Where to buy

Price comparison

  • 100g tube
  • $10
  • $$

Green People organic children’s toothpaste with fluoride

Best organic natural toothpaste

Green People Organic Children’s toothpaste with fluoride

If you are looking for an organic natural toothpaste with fluoride, this is your best option! IN fact, 84% of it’s ingredients are certified organic.

It comes in a mandarin and aloe vera flavour, great if you are looking for a non-mint natural toothpaste, or a mint free paste which won’t impact on homeopathic medicines.

Green People do a range of toothpaste products, however only this children’s toothpaste contains fluoride (1000ppm), which is why it has made it to the best of list, and there is nothing to stop and adult from using children’s toothpaste.

Pros

  • SLS free
  • Gluten free
  • Organic ingredients
  • Non mint flavour
  • Contains fluoride
  • Vegan

Cons

  • Plastic packaging

Where to buy

Price comparison

  • 50ml tube
  • Approx. $10 / tube
  • $$

Oral-B Pure Toothpaste

Best mainstream natural toothpaste

Oral-B Pure Toothpaste

This toothpaste is from mainstream brand Oral-B (or Crest as they are sometimes known), and aims to please the health conscious market, being minimalist on ingredients, whilst still containing important fluoride.

I have included this toothpaste due to its availability on the market, and it being a popular and well known brand across the world. Actually, it seems to be one of the only toothpastes marketed as “natural” from the most common toothpaste manufacturers (Aquafresh,Sensodyne, Colgate). You may be more tempted to go for this toothpaste because you are familiar with the branding, and there is no problem with that.

There are two varieties of Oral-B Pure: Multi Protect and Enamel Care, and you could use either of these without problem.

Pros

  • Contains fluoride for protection against cavities
  • Organic ingredients
  • SLS free
  • Free from parabens
  • No artificial colouring
  • Eucalyptus mint flavour
  • Vegan
  • Widely available in supermarkets and pharmacies

Cons

  • Single use plastic packaging

Price comparison

  • 100g tube
  • $7 per tube
  • $

Denttabs Toothpaste Tablets with Fluoride

Denttabs toothpaste tablets

This is the go-to option if you want a natural toothpaste that doesn’t cost the earth – in both environmental terms as well as financially. Toothpaste tablets still aren’t the most cost effective option, but as someone looking for a natural toothpaste you will probably be very interested in the compostable packaging.

Make sure you go for the fluoride option to protect your teeth from cavities (although a fluoride free version is available).

Pros

  • More natural ingredients and less chemicals.
  • Contains fluoride
  • Less packaging
  • Environmentally friendly (plastic free)
  • Travel friendly (no liquids)
  • Just the right amount each time (1 tablet = one dose)
  • Low abrasivity – RDA 30
  • Vegan and cruelty free
  • Gluten free
  • SLS free
  • Some organic ingredients

Cons

  • More expensive than regular toothpaste
  • Initial taste can take a bit of getting used to

Where to buy

Price comparison

  • Packet of 125 (approx 2 month supply) 
  • $20 per packet 
  • $$$

Fluoride free natural toothpaste options

Whilst I don’t recommend fluoride free toothpaste, as you miss out on the known anti-cavity properties of fluoride, I respect that some people may still wish to avoid toothpastes containing fluoride. 

In which case, there are two main options available to you:

  1. A natural fluoride free toothpaste that contains no fluoride and no major source of remineralizing agent. Whilst ingredients like xylitol have a small anti-cavity effect, it would not be enough to be remineralizing in the same way as fluoride.
  2. A natural fluoride free toothpaste that contains no fluoride and which does contain an alternative remineralizing agent. Calcium phosphates (such as hydroxyapatite) help reharden the tooth surface in a similar way to fluoride. These ingredients are newer than fluoride and are still undergoing long term studies, but have been FDA approved. They are normally more expensive than fluoride, but there is lots of evidence supporting their effectiveness. 

My main recommendation for the best fluoride free natural toothpaste is listed here, and if you look in the list of other natural toothpastes below, I have noted some others that include fluoride alternatives.

About organic toothpastes

There is actually no evidence to support whether an organic toothpaste is better for your oral health than a regular toothpaste. A natural toothpaste is not automatically organic and vice versa.

One advantage of organic is the stricter environmental controls when growing ingredients. This may be something of interest to you if you are choosing a toothpaste with minimal environmental impact. 

However, there is no one specific law or definition for natural and organic relating to toothpaste. There are general laws surrounding advertising and claims that should reassure you, but you will need to do some research to check your product is what it says it is.

To provide some context, the following labels may be seen:

  • “100 percent organic.” A product with this label must contain only organically produced ingredients, with the exception of water and salt.
  • “Organic.” At least 95 percent of the product’s ingredients must be organically produced to earn this label, excluding water and salt.
  • “Made with organic ingredients.” This label applies to products containing between 70 to 95 percent organically produced ingredients.
  • “Organic [ingredient].” Products made with less than 70 percent organically produced ingredients.

My main recommendation for the best organic natural toothpaste is listed here, and if you look in the list of other natural toothpastes below, I have noted some others that include organic ingredients.

About herbal toothpastes

Whilst a natural toothpaste would look to avoid artificial ingredients, and will likely go for naturally sourced or naturally derived ingredients, they may still have a relatively long list of ingredients.

If you are wanting a super simple toothpaste, with ingredients that are as close to their natural form as possible, you may choose a herbal toothpaste.

It is also possible to get toothpastes which aren’t branded as natural, but which use herbal ingredients to have a positive effect on the gums or teeth. 

FAQ

What is meant by naturally sourced?

Ingredients that are minimally processed or altered after being sourced from nature.  They may have some processing, but the final product is still very similar to the original ingredient. This might include essential oils for example.

What is meant by naturally derived?

Naturally derived ingredients are not made artificially, but they have undergone quite extensive changes from the original ingredient. This may be to make the ingredient safer or more useful. An example of this could be xylitol derived from birch trees.

What is a vegan toothpaste?

The Vegan Society explains “vegans avoid exploiting animals for any purpose”. Vegan products will avoid animal product, by-product or derivative. They also avoid products tested on animals. Vegan toothpastes can be recognised by the presence of the Vegan Society trademark (although not all vegan products will have this).

What is the difference between a vegan toothpaste and a cruelty free toothpaste?

A cruelty free toothpaste should not have been tested on animals. And if they are “Leaping Bunny” certified there will have been no animal testing at any point during process. This does not necessarily mean that the product does not contain animal derived products.

Should I be avoiding SLS?

Not necessarily. There are some people who may find some relief of ulcers when switching to an SLS free toothpaste, but most people would not know the difference whether their paste contains SLS or not (apart from the amount of foaming).

Why do your Best 5 all contain fluoride?

Fluoride is a well-known and well-tested ingredient, proven to help protect teeth against cavities. As such, most recommended toothpastes will contain fluoride.

Other Natural toothpastes

In case none of the products from our list above appeal to you, here are some additional natural toothpastes to consider.

When picking a toothpaste, I recommend considering the general advice on choosing a toothpaste from our toothpaste hub page.

Name of ProductAnti-cavity protectionAlso good forPrice Range
Tom’s of Maine Fluoride Free Antiplaque and Whitening toothpastenoWhitening$
Tom’s of Maine Whole Care Natural Toothpaste fluoride$
Tom’s of Maine Fluoride Free Kids ToothpastenoKidsNon-mint
SLS free
$
Kingfisher Natural toothpaste with Fluoride fluorideNon-mint available
SLS free
Vegan
$$
Kingfisher Natural toothpaste noNon-mint available
SLS free
Vegan
$$
Kingfisher Natural toothpaste without Fluoride – Baking sodanoBaking soda
SLS free
Vegan
$$
Kingfisher Natural toothpaste without Fluoride – Naturally whitening charcoalnoSLS free
Vegan
Whitening
$$
Denttabs Toothpaste Tablets with FluoridefluorideEco-friendly
SLS free
$$$
Denttabs Toothpaste Tablets Fluoride FreenoEco-friendly
SLS free
$$$
Radius USDA Organic ToothpasteNoOrganic toothpaste
SLS free
Vegan
$$
Auromere Ayurvedic ToothpastenoNon-mint available
SLS free
Vegan
$$
Jason Healthy Mouth® Tartar Control Anti-Cavity Toothpaste nilGum disease
Non-mint available
SLS free
Vegan
$$
Jason Simply CoconutnoNon-mint available
SLS free
Vegan
$$
Redmond EarthpasteNoNon-mint available
Organic
SLS free
Vegan
$$
Redmond EarthpowdernoEco-friendly
Non-mint available
Organic
SLS free
Vegan
$$
Lush Toothy TabsnoEco-friendly
Non-mint available
SLS free
Vegan
$$
Lush Toothpaste JellynoEco-friendly
Non-mint available
SLS free
Vegan
$$
The Natural Dentist ToothpasteFluoride (fluoride free available)Gum disease
SLS free
Whitening
$$
Green People Organic ToothpastenoneGum Disease
Non-Mint
Organic
Sensitivity
SLS free
$$
Green People Minty Cool Toothpaste ToothpastenoneDry Mouth
Organic
Sensitivity
SLS free
Vegan
$$
Green People Organic Children Mandarin Fluoride ToothpasteFluoride (fluoride free available)Kids
Non-Mint available
Organic
SLS free
Vegan
$$
The Humble Co Toothpaste in a JarfluorideEco-friendly
Non-mint available
SLS free
Vegan
$$
The Humble Co Natural ToothpastefluorideNon-mint available
SLS free
Vegan
$$
The Humble Co Natural Toothpaste Tablets with FluorideFluoride (fluoride free available)Eco-friendly
SLS free
Vegan
$$
MooGoo Moothpaste Fluoride FreeHAPSLS free
Vegan
Whitening
$$
MooGoo Moothpaste Natural Base with FluorideFluorideSLS free
Vegan
Whitening
$$
Grants of Australia ToothpastenoNon mint available
Sensitive available
SLS free 
Vegan
Whitening available
$
Grants of Australia Propolis Toothpaste

nilGum Disease
SLS free
$
Grants of Australia Xylitol Toothpaste

xylitolSLS free
Vegan
$$
RedSeal Natural ToothpastenoneNon mint available
SLS free
$
RedSeal Kids ToothpastenoneNatural
Non mint
SLS free
$
Oral-B Pure ToothpastesfluorideSLS free$
Jack n Jill Natural toothpastexylitolKids
Non Mint
SLS free
Vegan
$$
Henry Bloom Probiotic ToothpastexylitolSLS Free$$
EcoStore Complete Care ToothpastenilSLS free
Vegan
$
NFCo. Original ToothpastexylitolOrganic
Sensitivity available
SLS free
Vegan
Whitening available
$$
NFCo. Propolis & Myrrh ToothpastenilGum disease
Organic
SLS free
$$
RiseWell Natural Hydroxyapatite ToothpasteHAPSLS free
Vegan
$$$
A Bit Hippy Remineralising Natural ToothpasteHAPSLS free
Vegan
$$

About Dr. Gemma Wheeler

Gemma qualified from Cardiff University School of Dentistry in 2015. She went on to complete her Foundation Training and a further two years in the Armed Forces, primarily based around Wiltshire. She now works in a private practice in Plymouth.

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