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30 Second Smile Review

30 second smile electric toothbrush review

Our Verdict

Despite looking very unusual and perhaps being a little daunting to use, the 30 Second Smile electric toothbrush should not be written off.

It is not perfect.  A pressure sensor would be a nice addition, the quality could slightly higher too.

However, having tested lots of toothbrushes, I have never been as impressed or had my expectations exceeded in the way I have with 30SS.

I don’t think this will be leaving my bathroom anytime soon.


  • Cleaning action
  • Box contents
  • Saves time
  • Built-in timer


  • Design and cleaning action
  • No pressure sensor to alert you when brushing too hard
Preview Product Rating Price
30 Second Smile Electric Toothbrush 30 Second Smile Electric Toothbrush 94 Reviews

The 3 BIG questions about the 30 Second Smile electric toothbrush

If you are short of time, the answers to the following 3 questions should let you know all you need to about the 30 Second Smile (30SS) toothbrush.  If I have missed something, let me know in the comments.

If you want more detail, you can read the full review further down the page or watch my video review.

1. Is there anything drastically wrong with this toothbrush?

No, there is nothing drastically wrong with this toothbrush.

Some may question the uniqueness and approach, but it works far better than imagined, cleaning 3 surfaces, of each row of teeth at one time.

Inclusion of a pressure sensor, an automatic power off feature and a premium travel case would be welcomed.

2. Which other brushes should I consider?

This brush is somewhat unique and there are few quite like it.

Unlike regular electric toothbrushes that have many different options, here you have fewer alternatives, unless you want the ‘regular’ brush

Triple Bristle is the closest alternative which I would be willing to recommend. Mouthpiece toothbrushes would, in theory, be an option, if they cleaned the teeth well, but they are not suitable for daily use as yet.

If you’re looking for a more general overview of current models, see the recommendations in our post on the top-rated electric toothbrushes.

In reality, the best alternative is a traditional electric toothbrush, such as those featured in our list of top rated electric toothbrushes.

The Sonicare ProtectiveClean 4100 (view on Amazon) in particular is a solid choice.  

Our Choice
Philips Sonicare ProtectiveClean 4100 Rechargeable Electric Power Toothbrush, Black, HX6810/50
Triple Bristle Original Sonic Toothbrush | Rechargeable 31,000 VPM Tooth Brush | Patented 3 Head Design | Angled Bristles Clean Each Tooth | Dentist Created & Approved | Triple Bristle Original
Electric Toothbrush, Hydrabrush 30 Second Smile Shine TSS300 Rechargeable Toothbrush with Reciprocating Motion, 2 Brushing Speeds, 2 Brush Heads
Brush Name
Sonicare ProtectiveClean 4100
Triple Bristle
30 Second Smile
Customer Rating
Electric Teeth Rating
Price not available
Our Choice
Philips Sonicare ProtectiveClean 4100 Rechargeable Electric Power Toothbrush, Black, HX6810/50
Brush Name
Sonicare ProtectiveClean 4100
Customer Rating
Electric Teeth Rating
Triple Bristle Original Sonic Toothbrush | Rechargeable 31,000 VPM Tooth Brush | Patented 3 Head Design | Angled Bristles Clean Each Tooth | Dentist Created & Approved | Triple Bristle Original
Brush Name
Triple Bristle
Customer Rating
Electric Teeth Rating
Electric Toothbrush, Hydrabrush 30 Second Smile Shine TSS300 Rechargeable Toothbrush with Reciprocating Motion, 2 Brushing Speeds, 2 Brush Heads
Brush Name
30 Second Smile
Customer Rating
Electric Teeth Rating
Price not available

3. Where is the best place to buy the 30 Second Smile toothbrush?

You can buy it directly from www.30secondsmile.com or from Amazon.

Why should you listen to us?

Electric Teeth is an independent website with a mission to simplify dental health.

Our team is a mixture of consumers and dental professionals.

We strive to create honest, informative content, telling you the facts, good or bad.

We are not sponsored by big brands or healthcare companies. Our site is funded by affiliate revenue and ads, but we only recommend products that we have tested and truly believe to be worth your money.

Why not watch this short video to find out all about us?

Video Review

30 Second Smile Electric Toothbrush Review - USA

And now for a bit more detail….

I should be honest and say that from the moment I heard about 30 Second Smile and saw the brush online I was skeptical.

It is unique, could be considered as something a mad inventor might dream up in their workshop and certainly breaks the mold for electric toothbrush design as we know it today.

It cleans the front, back and biting surface of your teeth, at the same time.

As intrigued as I was, my expectations were low, but how wrong could I be; 30 Second Smile is really impressive.

Despite having tested many electric toothbrushes, from the first clean this was reaching parts of my mouth I clearly wasn’t with any other.

No other brush has impressed me more out of the box to date than 30 Second Smile.

Variants of this toothbrush

If you head to 30 Second Smile’s website it is easy to become overwhelmed by the different options available.

In truth, it is much less complicated and confusing as it looks.

At the time of review, they list 7 different versions of the 30SS brush, all at $129, they are:

  • 30SS Shine Electric Toothbrush
  • 30SS Comfort Soft Electric Toothbrush
  • 30SS Extra Reach Electric Toothbrush
  • 30SS Kids Electric Toothbrush
  • 30SS Teens Ortho Electric Toothbrush
  • 30SS Ortho Electric Toothbrush
  • 30SS Small Teeth Electric Toothbrush

The ONLY difference between all of these is the brush head supplied.

It is the same brush handle, features and box contents, with the exception of the supplied brush heads.

This could be better explained on the 30SS website.

What’s in the box?

This is the 30SS Shine Electric Toothbrush box contents

  • 30 Second Smile Power Handle
  • 30 Second Smile Charger complete with countertop stand and brush head storage and protection
  • 1 Set of Extra Soft Brush Heads
  • 1 Set of Extra Reach Standard Soft Brush Heads
  • 1 Tongue Cleaner
  • 1 Soft Zip Travel Pouch
30 second smile box contents

Key Features

  • Cleans the teeth in just 30 seconds
  • Cleans 3 sides of the teeth on both the top and bottom row at once
  • Built-in timer
  • 7 week battery life
  • Interchangeable brush heads

Pros & Cons

Here are what I consider to be the pros and cons of the 30 Second Smile brush.

The Positives

  • Clean – Reaches more of the teeth and gums than you can imagine and highlights where you have been going wrong.
  • Time – Saves you time without compromising your clean (clinically proven).
  • Box contents – Reasonable box contents with charging stand and brush storage.
  • Documentation – Clear and well explained

The negatives

  • Design/approach – As impressive as it is, it’s unique and many are unsure of it.
  • Pressure sensor – No pressure sensor to alert you when you are brushing too hard.
  • Battery – NiMH battery as opposed to a Li-Ion.
  • Confusing brush range – The difference is the brush head, but you might think there is more to it than that given the number of options.

Design, usability, clean & general use

Unique, scary, daunting, why and really are all words that people have remarked the moment I showed them the 30 Second Smile electric toothbrush.

It is unlike anything that most have seen before and it takes a few moments to really get the mind around the concept and how it works.

30 Second Smile Full Length Shot

You know how, with a regular manual or electric toothbrush you brush the front, back and then the chewing surface of the teeth? With 30 Second Smile, you clean all 3 at the same time!

But you also brush the top and bottom row of your teeth at the same time too.  This means you are cleaning 6 tooth surfaces simultaneously.

Once you do, you realize how impressive and practical it is.

When you come to use it, you also realize how poorly you have been cleaning your teeth, but more on that shortly.

Take a good look at the images throughout this review to help understand and picture what the 30 Second Smile brush is all about.

As I intimated in the intro to this review I was skeptical from the moment I became aware of it, but I feel I should eat humble pie as whilst it is certainly unique, you should not judge a book by its cover as the old saying goes, particularly when this is clinically backed.

30 Second Smile Packaging

Talking of covers, the brush comes fairly simply packaged and whilst it is perfectly practical it lacks a few of the impressive design touches of the big brands. It has the key information on the box, but it doesn’t grab your attention quite like others do.

But, the packaging is not as important as the brush itself.

Round/cylindrical shaped handles have been the trend for some time, but the handle of the 30 Second Smile (30SS) is different.  It’s a slightly odd shape.  It has a bit of an elliptical shape to it when looked at side on, but the front, back, and sides are a flatter in profile.

30 Second Smile Side Shot

The color and design are quite striking.  The body is made from a gloss white plastic, with 2 black rubber strips that run down the side of the brush handles.

This is the only color option for the brush, there is not the choice like there is with Oral-B’s Genius Pro 8000 or Sonicare DiamondClean for example.

The front and back of the handle look very similar with a 30SS logo placed in the upper third of the handle.

30 Second Smile Logo

There is then a large concave black rubber grip in the middle of the handle, which is the point at which you hold the brush.

Below this, on the back of the handle, is a strip of black rubber that has ridges for grip.

30 Second Smile Power Button

On the front are 3 LED’s that illuminate blue.

2 are indicators of the speed of the brush when switched on, the 3rd is the battery status icon.  Appropriate labels are shown below these LEDs.

30 Second Smile Indicator Lights

On the front side of the brush handle still is a smaller raised black rubber button, this is the power button.

On the base of the brush is a recess into which the prong on the charging stand fits.

30 Second Smile Charging Recess

The brush does stand up, but either tilts slightly forward or back, depending on which way you position it.  The base of the brush is not perfectly flat, meaning it has this slight tilt.

At the top of the brush handle are 2 metal prongs.  These are the shafts that connect to the motor, sealed inside the brush handle.  The detachable brush heads connect to these, more on that shortly.

30 Second Smile Metal Prongs To Connect Motor To Brush Head

Overall the handle is satisfyingly chunky and feels solid in hand.  You can get a good grip on it, it is not slippy.

The quality of the materials is fairly good.  The design and finish of the handles from premium brands is better in my opinion, but this is far from a make or break issue with this brush.

As you will see from the pictures, what makes the brush so unique becomes really apparent when you look at the brush heads.  It is this setup that is essentially the magic of this brush.

You attach not 1, but 2 heads to the handle of the brush.  Each clips onto one of the metal prongs.  The heads sit back to back.

The brush should not be used with only one part of the brush head fitted.

You hear a little click as the head clips on and to release you press the 2 buttons on the base of the brush head and lift it off the prong.

You may notice one head sits higher or lower than the other, this is correct.

The bristles are formed in almost a triangular formation.  Your teeth fit into these bristle formations as you bite down onto the brush head.

30 Second Smile Brush Heads From Above

One head focuses on the top row of teeth and the other the bottom.

Longer bristles reach down the tooth and onto the gumline as the bristles cup round the tooth.

Shorter bristles in the heart of the brush head clean the tops of the teeth.

30 Second Smile Brush Heads From Side

You can’t use quite the same recommended cleaning technique when using this brush, more on how to use the brush in a moment.  But, the bristles are angled perfectly at 45 degrees, the recommended angle at which you should brush the front and back of your teeth.

There is a range of different brush heads available from 30SS, each helps different users with different needs.  Each pack comes with the 2 attachments required for the brush to work correctly.

The different styles of brush head are:

  • Standard soft – The regular brush head
  • Extra soft – The regular head with softer bristles
  • Extra reach standard soft – An extra row of bristles ideal for those with longer teeth
  • Adults extra small and extra soft – Suited to those with a small mouth or unable to open wide
  • Kids soft – Smaller heads with soft bristles for the younger generation
  • Teens Ortho – A bristle formation to clean the teeth and around the brackets and fittings of braces
  • Ortho – A bristle formation to clean the teeth and around the brackets and fittings of braces

Please be aware, that despite the different name the Teens Ortho and Ortho brush heads are the same as as the Kids Soft and Adult Extra Small and Extra Soft.  So despite listing 7 different head styles, the reality is that there are only 5.

30 Second Smile Brush Heads Close Up

The variant on test here comes with 1 set of extra soft and 1 set of extra reach standard soft brush heads.

Included in the pack is a series of colored stickers.  These can be stuck on the body of the head to help differentiate the heads from another family member.  It’s a nice little touch, but feels a slightly cheap approach.  Oral-B’s colored ring is a better implementation.

30 Second Smile Review 1

Just like a normal brush head or manual toothbrush, you should replace the heads on the 30SS on average every 3 months.  The Blue or Red bristles found on the brush heads do not fade over time as they do with Oral-B and Sonicare heads.

Using the 30SS toothbrush is quite weird and it takes a bit of getting used too.  It is an odd sensation and way to clean your teeth, but after a few days I got used to it and enjoyed it.

You probably want to start by brushing in front of a mirror and be prepared to dribble a bit, I did, as I got used to how open/closed my mouth should be and how to handle the brush.

It does look too large to fit comfortably in the mouth, but I had no issues at all.  I could get it right to the back of my mouth and it felt like I was doing a better job of cleaning those back teeth too.

Whilst you have to bite down into the brush heads, you need only do lightly.  Within a few seconds, you can find the right pressure and you will feel the brush glide with relative ease over the tooth surface.

30 Second Smile Review 2

During brushing, whilst I found the approach odd as I got used to it, it was not uncomfortable.

The same can be said of others who tried it.  Once they did they were like WOW.

Now I wish not to suggest I have the perfect brushing technique, but I would say it was better than average.  Despite this, from the first clean I could feel the brush cleaning areas of my mouth better than other brushes, most likely because I have not been doing a good job of getting my brush into the right positions.

I had not expected to feel quite such an immediate impact, but I did.

30 Second Smile Review 3

What I could feel and also appreciate most was the angle of the bristles, I could feel them reaching onto and under the gumline.

My teeth are fairly straight and there is enough play in the head and bristles to accommodate many different teeth and mouth types, but if you have particularly irregular or misaligned teeth it may not work as well.

For those with dexterity issues, this brush could be really good as the amount of movement you need to make it limited really.

The correct technique on how to use 30SS is best explained in their manual, which comes provided.  Well worded and easy to follow it is one of the nicer brush manuals I have seen.

Take a look at the following video to understand how you should use the brush.

How Does it Work: The 30 Second Smile Electric Toothbrush

The brush has 2 power/speed settings available.

Speed 1 or Gentle works at 850-900 strokes per minute whilst speed 2 or Intense operates at 1,100-1,200 movements per minute.

This is a lot less than the 30,000 odd commonly promoted by Sonicare.

Whether it is to your preference or not, the 30SS cleaning speeds mimic the BASS brushing technique taught in dental schools across the world.

30 Second Smile Review 4

My personal preference was for the higher speed, but I am used to the high power Oral-B Genius Pro 8000 electric toothbrush.

Whilst I could certainly feel the 30SS cleaning areas of my mouth more effectively than I had been, I still personally feel like I get an overall better clean from the Oral-B brush.  It feels more punchy and my mouth more refreshed after each clean.

However, this is possibly because of the power of the handle and head, and is more of a placebo than a clinically accurate representation.

To power the brush on you press the power button once and it launches the lower speed cleaning mode.  Press it again and it moves to speed 2.  Press it once more and the brush turns off.

Built into the brush is a timer, it activates at 15 second intervals.

30 Second Smile Review 5

Normally, a pacer kicks in at 30 seconds, but because the way this brush cleans, the whole clean only lasts 30 seconds.

Where once the mouth was broken up into quadrants, with the 30SS you do it by halves.  Brush the right and then the left side of the mouth.

If brushing on speed 1, the brush speed increases slightly for about 1 second at 15 second intervals, whilst when on speed 2, the brush head speed decreases.  You can see and hear this difference in speed.

30 Second Smile Review 6

Unlike Sonicare and Colgate models this brush does not automatically power itself off and does continue to run for as long as you want.  You turn it off when you are ready.

Whether this is a good or bad thing, I found myself brushing for at least 45 seconds, if not a minute as there is something so appealing about brushing with this.

Dental professionals recommend cleaning your teeth twice a day for 2 minutes, generally speaking, that is the advice worldwide.

However, the reality is that few actually brush for this time.

Different studies conclude different results but in one,  the average brushing time was just 37 seconds.

This is far from sufficient time to clean the teeth effectively and it is in part why 30SS was designed.

30SS can cover 6 times the surfaces of a regular brush, so even if the brushing time is 37 seconds, more of the teeth will be cleaned.

Your dentist would unlikely suggest it is possible to clean your teeth effectively in 30 seconds, but it is possible.

Update 11/1/2018: In response to my review comments 30SS have provided additional explanation to the cleaning time.

30 Second Smile brushes 6 tooth surfaces simultaneously, 3 on top and 3 on the bottom.  That’s why brushing for 30 seconds is the same as brushing for 3 minutes with any single-headed toothbrush.  (30 X 6 = 180/60 = 3 minutes)

New approaches like the one 30SS takes can be questioned clinically, so what makes this brush particularly special is that at least 1 clinical study has been conducted with it.

Now, this might not be the most in depth study, but it is a step in the right direction and confirms the benefits and confirms this is not just a gimmick.

30 Second Smile Review 7

The aim of the study, completed in 2015 by J Kobi Stern et al was to see if you can improve gum health in less time when brushing.

The short answer is Yes, you can.

The study found, using the Hydrabrush/30 Second Smile toothbrush twice daily for only 30 seconds, can be equally effective as a conventional electric toothbrush used twice daily for 2 minutes, in improving gingival health over time.

The results were not such that the world of dentistry is going to change overnight, but the results were good enough to suggest that as part of a good oral healthcare routine the 30SS is not inferior and can be considered as an effective tool.

If you are one of those that don’t or barely brush because you simply don’t rate it as important, or are always short of time, could just 30 seconds with the 30SS brush be the answer?!

30 Second Smile Review 8

To make it an even more effective tool in my mind would be to include a pressure sensor.

Whilst the approach is different, it would be great if there was some sort of system to better alert users to the best pressure/bite when cleaning.

Update 11/1/2018: In response to my review comments on the desire for a pressure sensor 30SS have provided the following comments:

A bite stop is really not necessary with 30 Second Smile because the arms or flexible and simply move when biting too hard. That’s actually another feature of 30 Second Smile. With ordinary toothbrushes, the amount of pressure applied to the tooth surface is 100% dependent on the force applied by the user. With 30 Second smile, the correct/safe force is applied to the tooth surface automatically and thus not dependent on user skill.

The lower speed of the motor in comparison to many other brushes means it will do less damage than too hard a brushing would in most other circumstances,

Unlike some new models from other brands there are no smart features such as Bluetooth connectivity, brush head reminders or customizable LED lights.

30SS is focused on delivering a good and effective clean with the innovation being in the approach rather than other features.

Supplied with this brush, is a brush head stand and charging station.

30 Second Smile Brush On Dock

Larger than just a basic charging stand, but kept as compact as it can be the unit has spaces for 2 brush heads to be stored within it.  There are 2 slots on the right and left side, and then an opaque lid that closes over the top to protect against dust, dirt, and debris.

Centrally positioned, but not enclosed within the lidded compartment is the charging stand in which the 30SS brush handle fits.  It mounts either way around and shines a Blue LED from the handle when docked and connected to power.

Running from the dock is a power cable of about 1 meter in length that connects to the power socket.   Being a US brush, it comes with  2 pin power adapter, but supports 100-240v.  This means you just need an adapter to connect it to UK or European mains power should you travel with it.

30 Second Smile Review 9

Plastic in construction the unit is lightweight and has 3 rubber feet on the bottom of it.

Also supplied in the box is a plastic tongue scraper.  Basic, it does the job and is a nice addition, particularly as many do not understand the importance of cleaning the tongue.

30 Second Smile Tongue Scraper

Also included is a travel pouch.

It looks like an oversized plastic and clear pencil case.  It does nothing more than provide a place to store the handle and the heads together.

30 Second Smile Travel Pouch

I would strongly advise picking up the optional hard travel case which is more robust and more functional, protecting against accidental activation and possible brush head damage.

Another optional accessory is a UV Sanitiser.  It is similar to the supplied charging unit, the difference being the compartment that the brush head sits in has a solid lid and UV bulb inside.  When the button is pressed a UV cycle is run to clean the bacteria and germs off the brush head.

We’ve covered this in more detail in our post on the best toothbrush sanitizer.

The handle is sealed and should resist water, toothpaste, and saliva just fine, but 30SS do not advise using in the shower.  A quick rinse under the tap to wash off any much should be fine, but worth towel drying to avoid prolonged exposure to moisture.

Built into the handle is, of course, the battery, the power source the heads and keeps this brush going for a couple of weeks.  It is a Nickel Metal Hydride battery as opposed to the more common Lithium, but more on that in the battery section of the review.

As you might expect, the brush is warranted against any issue that might occur within the first 2 years of ownership.  Full details of this warranty are available here, as are details of their 60 day money back guarantee, which is a nice touch.

30 Second Smile Replacement Heads In Packaging

Also good, is the $5 credit you get if you register your brush with 30SS, which you can use against replacement brush heads.

The brush is just so different, it’s one of a kind and deserves more attention publically, for the benefits it brings.

Parents who struggle to get their kids to brush their teeth at all could find solace in 30SS.

More head to head testing is needed with other brands, particularly in a clinical trial setting.

You don’t need to switch unless you buy into the benefits or you think it will help you brush better or for longer,  but for many reasons, many will stick with their tried and tested brushes and I can understand this.

Summary of design, usability, clean & general use

  • Slightly chunky but easy to grip design
  • Gloss white and black color combination
  • Odd looking brush but it works
  • Felt benefit from first use
  • Takes a few uses to get used to it
  • Clinically tested
  • 2 speed settings with LED’s
  • Battery status icon
  • 2 brush heads fit back to back to create the unique design
  • Clean lasts for 30 seconds
  • Built-in 15 second pacer
  • Different brush heads available
  • No pressure sensor
  • Travel pouch included, basic but functional
  • Tongue scraper included
  • Brush head storage compartment included
  • Optional UV sanitizer
  • Optional hard travel case
  • Can save a significant amount of time
  • Can encourage you to brush more regularly

Battery life

Inside the brush handle is a Nickel Metal Hydride (NiMH) battery as opposed to the generally more popular Lithium-Ion.

30SS claim they have specifically stayed clear of the ‘potentially dangerous’ Lithium batteries.

Any battery has its pros and cons.  To be honest, I think there are more pros for lithium than there are for Nickel Metal Hydride, but it is what it is.

Update 11/1/2018: In response to my review comments 30SS have provided additional explanation of why NiMH is their choice of battery.

We use Nickel Metal Hydride batteries which are generally considered safer. Lithium batteries have on many occasions (as you have heard in news stories) exploded in cell phones and other products. They require additional electronics within the charging apparatus to make sure they do not over-charge and hence explode. We simply don’t want to take that chance. Since we use 3 battery cells vs. 1 used by competitors, we have a bit higher voltage and thus more brushing power. Lithium Ion batteries MUST be deposed of properly due to dangerous chemicals within. The Sonicare box clearly states that their lithium batteries MUST be recycled and disposed of properly. However, proper deposal rarely happens because they don’t make any effort to explain how to cut into the handle to retrieve the batteries to dispose of them properly. There has been some speculation of the possibility of not allowing products with lithium batteries on airplanes. That would present a very big inconvenience problem for many people. We don’t want to take that chance. The bottom line is that our Nickel Metal Hydride batteries are completely safe and in the 3-pack provide more power, and no longer have the memory issues formerly associated with non-lithium batteries.

30 Second Smile Review 10

Given the short cleaning time, even a smaller battery will last a comparably long time.  For every 2 minutes offered by a regular brush, you are getting 4 cleans from a 30SS.

With many Nickel Metal Hydride battery brushes offering 5-14 days the battery life of 7 weeks is not all that surprising.

On their website, they claim 3 weeks battery life which is 21 minutes of brushing time or 42 cleaning sessions or 21 days.

However our own hands-on testing has revealed when run on speed setting 1, the brush lasted 54 minutes, which is equivalent to 54 days of brushing, 108 cleaning sessions or over 7 weeks without needing to recharge.

To recharge the brush, you should sit it on the supplied charging stand.

The stand itself has a hardwired cable running from it, that connects to the power.  This cable has a 2 pin US mains adapter on it.

30 Second Smile Review 11

Connect it to the mains power (with an adapter if required) and the brush will take about 10 hours to charge fully.

When on charge a blue LED will shine.

It is perfectly safe to leave the brush on charge when not in use and you need not charge it for a full 10 hours before you use it.

Summary of battery life

  • NiMH battery sealed inside brush handle
  • 54 minutes of usage time, 54 days usage based on 2 x 30 second cleans a day
  • Charging stand included in box
  • Has a hardwired 2 pin power adapter
  • Supports 100-240v
  • LED shines blue when on charging stand
  • Requires about 10 hours to charge fully
  • Can be left on charging stand when not in use

Price & where to buy

The price is $129 for any of the different variants of this brush.

This is certainly not the cheapest, nor is it the most expensive electric toothbrush and given the unique nature of this product, I don’t think it is a ridiculous price.

It is, without a doubt, more expensive than the most basic electric toothbrushes available on the market and $40 could get a similar standard electric brush.

30 Second Smile Review 12

A set of brush heads cost $12. This is roughly $5 more per head than an Oral-B brush head for example.

Pricing the brush over a 3 year period which is typical for us at Electric Teeth, you are looking at a total ownership cost of $261 or 24 cents per day.

Triple Bristle is the closest alternative and that comes in at 16 cents per day.

A normal brush might cost somewhere in the region of $0.10-0.15 per day, so a lot less.

But overall pricing and comparison to a typical electric toothbrush is a little like comparing apples to oranges, it’s not exactly fair to make a direct comparison.

With a normal toothbrush, you spend 1460 minutes (24.3 hours) a year brushing your teeth.

With 30SS this is reduced to just 365 minutes (6 hours).

18 hours less time, can you put a price on this?!


18 hours saved could be very well spent. For the sake of example, the time saved was put into working. You earn $20 an hour, that’s an extra $360 a year, for a brush that was perhaps $90 more expensive. You are still up $270.

Please note that all prices quoted are approximates and will vary based on location, supplier and time of purchase.  These figures were correct at the time of writing and should not be relied upon as hard fact, but used as a guide during your decision process.

Summary of price & where to buy

  • $129 price tag for the brush and accessories
  • Brush heads $12
  • Costs $0.24 per day to own
  • Paying for a unique approach and time saved

Reliability & long term use

If you have read any of our other reviews, as best as possible we really do test the brushes we get in.

Now, we do not have any expensive lab equipment, after all, we are normal brush users like you.

The difference is we have handled many different brushes to make comparison to.

30 Second Smile Review 13

30SS gives us no immediate cause for concern or reason to doubt the ongoing product quality.

The in hand feel of the product is not as classy or premium feeling as the Sonicare range, but not far off.

To be fair to Hydrabrush, the brand behind 30SS, they do not have the resources, experience, and money of these global brands.  More than satisfactory is the standard, but small details and touches are noticeable from the big brands.

Whilst there have previously been some quality issues these have been resolved having moved production plants and for the weeks we have been testing this brush there have been no issues.

For peace of mind, the brush comes with a 2 year warranty.

This covers any 30SS brush to be free from defects in materials and workmanship for 2 years from the original purchase date.

Should the product have a defect in materials or workmanship, they will repair or replace it without charge to you (a shipping and processing fee will apply).

This warranty does not apply to replacement products given from the date of purchase until the end of the warranty period. Product replacement does not lead to an extension of the legal warranty period, nor does it lead to a renewal of the original warranty.

One key point to note is that the warranty is void if the product is used in the shower or other exposure to running water.  Most other brands are not this strict, for a brush will inevitably come into contact with water at times.  Other brands allow the brush to be used in a shower for example, best to avoid that here.


Despite looking very unusual and perhaps being a little daunting to use, the 30 Second Smile electric toothbrush should not be written off.

It does take a bit of getting used to, but within a few days, you can master the approach.

It will not be for everyone, the size, design, and technique will be questioned by many.  Your dentist will always be skeptical unless they have used and tested such and I won’t blame you for sticking with the tried and tested approach.

30SS favors those that are always in a hurry and know they don’t give their teeth the attention they deserve.  Those parents who are facing an uphill battle to get their kids to clean their teeth and for those who like something different.

Clinical studies and my own hands-on time has confirmed that the brush works and does a good job, with it being perfectly possible to achieve a like for like clean in a quarter of your normal brushing time.

It is not perfect.  A pressure sensor would be a nice addition, the quality could slightly higher too.

However, having tested lots of toothbrushes, I have never been as impressed or had my expectations exceeded in the way I have with 30SS.

I don’t think this will be leaving my bathroom anytime soon.

For more information and to make a purchase visit www.30secondsmile.com or Amazon.com

Our Choice
Philips Sonicare ProtectiveClean 4100 Rechargeable Electric Power Toothbrush, Black, HX6810/50
Triple Bristle Original Sonic Toothbrush | Rechargeable 31,000 VPM Tooth Brush | Patented 3 Head Design | Angled Bristles Clean Each Tooth | Dentist Created & Approved | Triple Bristle Original
Electric Toothbrush, Hydrabrush 30 Second Smile Shine TSS300 Rechargeable Toothbrush with Reciprocating Motion, 2 Brushing Speeds, 2 Brush Heads
Brush Name
Sonicare ProtectiveClean 4100
Triple Bristle
30 Second Smile
Customer Rating
Electric Teeth Rating
Price not available
Our Choice
Philips Sonicare ProtectiveClean 4100 Rechargeable Electric Power Toothbrush, Black, HX6810/50
Brush Name
Sonicare ProtectiveClean 4100
Customer Rating
Electric Teeth Rating
Triple Bristle Original Sonic Toothbrush | Rechargeable 31,000 VPM Tooth Brush | Patented 3 Head Design | Angled Bristles Clean Each Tooth | Dentist Created & Approved | Triple Bristle Original
Brush Name
Triple Bristle
Customer Rating
Electric Teeth Rating
Electric Toothbrush, Hydrabrush 30 Second Smile Shine TSS300 Rechargeable Toothbrush with Reciprocating Motion, 2 Brushing Speeds, 2 Brush Heads
Brush Name
30 Second Smile
Customer Rating
Electric Teeth Rating
Price not available

Electric Teeth Rating

Electric Teeth 4 Star Rating

Size Guide

  • Height (without head) – 18cm
  • Height (with head) – 22cm
  • Width – 3.5cm
  • Thickness – 2.5cm
  • Weight (without head) – 134g
  • Weight (with head) – 142g

All are approximates


  • Is the 30SS oscillating brush?
    • No.
  • What cleaning modes does it have?
    • The handle offers one cleaning mode, the standard clean mode that can be set at one of 2 speeds.  The bristles sweep at 850-900 on speed 1 and 1,100-1,200 on speed 2.
  • What brush head does it come with and what alternative ones can be used?
    • The brush heads supplied depends on which model you opt for from their range.  The model reviewed here comes with 1 set of Extra Soft brush heads and 1 set of Extra Reach Standard Soft brush heads.  Other options include; Standard soft, Adults extra small and extra soft, Kids soft, Teens Ortho and Ortho
  • Does the 30SS have a pressure sensor?
    • No, it does not.
  • Does the 30SS have Bluetooth?
    • No, it does not.
  • Does the 30SS come with a warranty & how long is it?
    • Yes, it comes with a 2 year warranty.
  • Does the 30SS  have a built-in timer?
    • Yes. It has a 15 second timer that indicates to change the half of the mouth and when to end the clean.
  • How long does the battery last?
    • 54 minutes of usage time, 54 days usage based on 2 x 30 second cleans a day
  • Does it come with a charger?
    • Yes, a charging station is included with the 30SS brush.  It has a 2 pin US mains plug hardwired into it,
  • Can this be fixed to a wall?
    • The  30SS charging station has not been designed to be fixed to a wall and should sit on a flat surface.
  • Can I use the 30SS in the shower?
    • No, it should not be used in a shower.
  • Does it come with a travel case?
    • A basic travel pouch is included. There is the option to upgrade to a hard case that is much more useful.

Your Opinions

Do you own or have you used the 30SS electric toothbrush?

Are there certain features that you really like or dislike?

Let us know what you think about this brush and let others who may well be considering purchasing one know your opinions before they do.


The Hydrabrush/30 Second Smile brush spoken about in this review was provided by Hydrabrush PR department.  Electric Teeth did not purchase this model. No financial reward was provided to conclude the review the way that we did.

About Jon Love

Jon is a leading voice on electric toothbrushes and has been quoted by mainstream media publications for his opinions and expertise.

Having handled & tested hundreds of products there really is very little he does not know about them.

Passionate about business and helping others, Jon has been involved in various online enterprises since the early 2000s.

After spending 12 years in consumer technology, it was in 2014 that he focused his attention on dental health, having experienced first-hand the challenge of choosing a new toothbrush.

Read More

Leave a comment or question

19 thoughts on “30 Second Smile Review”

  1. Brush is dead on arrival. Returns are difficult.
    I charged the brush for 20 hours. It is dead. Return procedures are not easy. It seems they don’t want to stand behind the product.

    • Hi Christof. I am sorry to hear this. Can you share more details on in what way the returns process is difficult? Forms? Poor response?

      • I just wrote to them and they made the return process very easy. No hassles. So, I take back that returns are difficult.
        The web site lists a fairly complex return process. It requires proof of purchase, but they never sent an invoice or order confirmation by email even though I purchased online. I tossed the paperwork in the box, unfortunately.

  2. I have been using a 30-Second Smile Toothbrush for about six months and really like it!! But the model that I have is now not working and I don’t know why? Also the model that I have uses batteries???? Doesn’t have an electric-charging stand – Boo-hoo! I must have bought one of the first ones made? It has new AA batteries in it, but the heads are not moving. HELP!!!!

    • Angela.

      Sorry to hear your brush is not working. It is best you contact 30 Second Smile directly for service/support. You can contact them on (800) 431-1902 or (888) 813-6631 or if you prefer email: [email protected]

  3. Hi there! Thank you so much for your work and dedication. I’m currently thinking about switching from the philips sonicare brush to this one. I have POTS (postural orthostatic tachycardia syndrome) and have been neglecting my brushing routine due to the fatigue I experience when I raise my arms above my heart. I was initially looking at the hands free brushes but due to your reviews I came upon this version.

    I am prone to cavities and dry mouth as well so I’m hoping that this brush helps keep these things in check!

    • Hi Montana.

      Thanks for the comment. Wise to stay clear of the hands free brushes at the moment. Please do let me know how you get on with 30 Second Smile if you go for it.

  4. Jon, now that you have finally reviewed the Triple Bristle, which is better at cleaning: 30SS or Triple Bristle?

    • Hi Brent.

      I would suggest both are comparable in terms of their cleaning ability. I did feel that 30 Second smile worked the gumline marginally better. But, this was only a personal feeling/sensation. Unfortunately, this is not a scientific test to be able to conclusively say one is better than the other.

      I think Triple Bristle is marginally easier to use and many would find it slightly more convenient on a daily basis because you are focusing on just one row/arch of teeth at a time compared to the 2 with 30 Second Smile.

  5. This is a great toothbrush, but it isn’t waterproof and does not hold up well. Cleaning it takes more time and care than other electric toothbrushes, so the time you save brushing is spent on maintaining it. If the quality improves, this would hands down be the best toothbrush on the market.

  6. Hi, Jon —

    Thanks again for your amazingly In-depth review of the 30 Second Smile toothbrush, and for putting me in touch with the company. I currently use a Sonicare, but am really interested in these newer designs which claim to make proper brushing technique easier to achieve consistently. (I initially found your site while researching the Y-Brush; it’s fascinating, but doesn’t seem quite ready for prime time.) I know you have not yet reviewed the Triple Bristle sonic toothbrush, but it has received hundreds of excellent reviews on Amazon and I wondered if you had any initial impressions about it. I realize an electric toothbrush is not a lifetime investment, but I’d like to make the most informed choice possible, and your reviews are by far the most thorough and authoritative I’ve found anywhere online.

    Keep up the great reviews!

    • Hi Mike.

      Thanks for the positive comments.

      I have not yet reviewed Triple Bristle, you are quite correct. It is on our list of ones to review, in fact they said they wanted to send me one, but it has never arrived (read into that what you will).

      From what I have seen and read, its going to be comparable to 30 Second Smile. It gains appeal as it is significantly different to a regular brush, hence the positive reviews. But, given both are unique my initial impression is why not side with 30 Second Smile as it actually rows both rows of teeth at the same time.

      Habit, personal preference and perhaps the more proven track record of the likes of Oral-B and Sonicare brushes means that 30 Second Smile is not a daily brush from me. However, I do honestly retain this in my bathroom and use it every week or 2, many months after reviewing it, as I really enjoy ensuring I am getting every part of my teeth and gums. I have found that it does sometimes cause a little gum bleeding, which means I have been missing or not cleaning properly with my regular brush, so it does many things right for me.

      Triple Bristle, from the images alone does look a bit ‘cheap’. What I mean by this is the plastics look potentially a bit lower grade. I have nothing to back this up, not having handled it yet, but hopefully you know what I mean.

      Oral-B and Sonicare will always get your dentists approval. 30 Second Smile will get probably a bit of an odd or disapproving look from your dentist. However, the very fact you are taking this time to research toothbrushes shows your interest and likely the attention you pay to your oral health, thus you may want to give it a go. The big brands have the money for clinical trials and marketing might, but that does not always tell the whole story.

      I hope this extra insight helps.

  7. 30 Second Smile truly appreciates the excellent review and would like to offer a discount to all ElectricTeeth followers. Please visit http://www.30secondsmile.com and enter code: teeth6 at checkout for a 20% discount OFF your ENTIRE order, that’s upwards of $25. Hopefully that will help our UK readers save on postage and/or fees and duties. Jon will not be receiving any compensation from this offer but, allowed us to offer this savings onto you. Thank you Jon for a job well done. The 30 Second Smile Team

    • Thanks for your excellent reviews!

      The coupon code for the 30 Second Smile no longer works, which is a shame since I was willing to give it a try for the reduced price. Oh, well, I think I’ll continue researching the Y-Brush instead.

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